Here’s something you don’t see every day…an in-person focus group facility owner singing the praises of online qualitative research.  In this webinar presentation from last month’s Quarantined Virtual Insights Conference, Bill McDowell (Accelerant Research COO) walks through loads of examples, tips, and best practices for conducting successful online qualitative research. Given our ongoing lockdown conditions, online qual has solidified itself as the preferred (and in many cases, only) option for producing much-needed insights within organizations.

SAVE THE DATE - Oct 29th: Accelerant is thrilled to be hosting another QVIC conference in October.  CLICK HERE FOR REGISTRATION AND INFO

Using its proprietary Agora USA consumer insights community, Accelerant Research polled 4,708 Americans about their back to school shopping preferences.

July 29th was National Chicken Wing Day, and in honor of the momentous occasion, Accelerant Research surveyed American consumers about their chicken wing preferences.

In this webinar presentation from last month’s Quarantined Virtual Insights Conference, Bill McDowell (Accelerant Research COO) details a case study which highlights consumers’ usage of and attitudes toward meal delivery services during the volatile pandemic period.  The webinar uses this fascinating category to illustrate Accelerant’s Comprehensive Category Study methodology and details and how it can be applied to better understand – within any category – how consumer behaviors and mindsets are shifting during quarantine and beyond.

For more information about Accelerant’s Comprehensive Category Studies or if you have any questions about this webinar, Contact Us.

To access archived versions of this and all other QVIC presentations, use the following links:

• APRIL Quarantined Virtual Insights Conference Archive
• MAY Quarantined Virtual Insights Conference Archive