Using its proprietary Agora USA consumer insights community, Accelerant Research polled 4,708 Americans about their back to school shopping preferences.
July 29th was National Chicken Wing Day, and in honor of the momentous occasion, Accelerant Research surveyed American consumers about their chicken wing preferences.
In this webinar presentation from last month’s Quarantined Virtual Insights Conference, Bill McDowell (Accelerant Research COO) details a case study which highlights consumers’ usage of and attitudes toward meal delivery services during the volatile pandemic period. The webinar uses this fascinating category to illustrate Accelerant’s Comprehensive Category Study methodology and details and how it can be applied to better understand – within any category – how consumer behaviors and mindsets are shifting during quarantine and beyond.
For more information about Accelerant’s Comprehensive Category Studies or if you have any questions about this webinar, Contact Us.
To access archived versions of this and all other QVIC presentations, use the following links:
Since the dawn of qualitative research time, participant recruitment has relied primarily upon self-reported consumer information to identify qualified research participants. While the best qual recruiters have developed tricks-of-the-trade to help confirm/validate some stated behaviors, we still largely depend on taking participants at their word. With even the most adept qualitative recruiting providers (among which, Accelerant Research considers itself), this approach is less than optimal, because during recruitment, research respondents sometimes…
Members of Accelerant’s Agora-USA panel opt in to sharing myriad big data feeds, which (while protecting consumer privacy) we use to validate that your qualitative research participants are who they say they are. Our points of validation include, but are in no way limited to:
For your next qualitative research study, reach out to Accelerant, and we’ll provide a custom Tru-Recruit proposal to recruit and validate your target audience, so that you can be certain you’re interviewing the exact population you need.