Using its proprietary Agora USA consumer insights community, Accelerant Research polled 4,708 Americans about their back to school shopping preferences.

July 29th was National Chicken Wing Day, and in honor of the momentous occasion, Accelerant Research surveyed American consumers about their chicken wing preferences.

In this webinar presentation from last month’s Quarantined Virtual Insights Conference, Bill McDowell (Accelerant Research COO) details a case study which highlights consumers’ usage of and attitudes toward meal delivery services during the volatile pandemic period.  The webinar uses this fascinating category to illustrate Accelerant’s Comprehensive Category Study methodology and details and how it can be applied to better understand – within any category – how consumer behaviors and mindsets are shifting during quarantine and beyond.

For more information about Accelerant’s Comprehensive Category Studies or if you have any questions about this webinar, Contact Us.

To access archived versions of this and all other QVIC presentations, use the following links:

• APRIL Quarantined Virtual Insights Conference Archive
• MAY Quarantined Virtual Insights Conference Archive

Since the dawn of qualitative research time, participant recruitment has relied primarily upon self-reported consumer information to identify qualified research participants.  While the best qual recruiters have developed tricks-of-the-trade to help confirm/validate some stated behaviors, we still largely depend on taking participants at their word.  With even the most adept qualitative recruiting providers (among which, Accelerant Research considers itself), this approach is less than optimal, because during recruitment, research respondents sometimes…

• Forget
• Over/underestimate
• Say what they think you want to hear
• Lie in order to qualify and receive incentive payments

…And when they do, moderators are stuck interviewing participants who should not have qualified in the first place.  As such, Accelerant Research is proud to introduce Tru-Recruit, its new qualitative research participant validation service. 

Members of Accelerant’s Agora-USA panel opt in to sharing myriad big data feeds, which (while protecting consumer privacy) we use to validate that your qualitative research participants are who they say they are.  Our points of validation include, but are in no way limited to:

• Products/brands/SKUs purchased
• Media Consumption
• Share of wallet
• Retailers shopped
• Amount spent per category & product type
• Social media usage
• Restaurants visited
• Financial and investment account ownership & usage
• Delivery services used
  
• E-commerce purchase history
• Rideshare services used
• Household income
• Geographic Info (live/work/shop in certain DMAs/zip codes)
• Tender type (credit, debit, cash)
• Quick-serve restaurant dine-in versus carryout
• Children in household
• Wealth levels
• Convenience Store purchases
• Home internet access type and provider
• Major appliance purchases
• Non-profit contributions
• Pet ownership
• Travel and vacationing
• And countless other data points

Imagine beginning your next set of qualitative interviews without the anxiety of wondering if your recruits are genuine.  Tru-Recruit is guaranteed to eliminate the guesswork and give you (and your clients/stakeholders) the utmost confidence in the authenticity of your research participants.

For your next qualitative research study, reach out to Accelerant, and we’ll provide a custom Tru-Recruit proposal to recruit and validate your target audience, so that you can be certain you’re interviewing the exact population you need.