ACCELERANT RESEARCH

June AD TEST RESULTS

6/1/2023

Using our proprietary online insights community, Agora USA, Accelerant Research tested several recent ads among US Consumers on our normative battery of creative test metrics, and below are the results.

For more information, or to submit your own ad(s) for testing, contact us.

For more Accelerant ad test results, CLICK HERE

Why Charlotte for Focus Groups?

5/16/2023

Charlotte, North Carolina is a wonderful location for conducting in-person qualitative research. With an urban metropolitan population of 2.3 million and one of the nation's busiest airports, the city offers an outstanding pool of research respondents and makes for easy travel to and from.

Charlotte's explosive growth in recent years gives us access to research participants from all walks of life, including native Southerners, all major immigrant populations, and transplants from all over the U.S. Demographically, Charlotte offers a perfect representation of our country's population as a whole.

When you're in town, be sure to check out Accelerant's state of the art Focus Group Facility. Visit www.CharlotteFocusGroups.com to learn more.

May Ad Test Results

5/4/2023

Research Methodology Spotlight: Sales Simulation Interviews

5/3/2023

The insights industry conducts an enormous amount of research among consumers and end-users, but customer-facing sales processes are often overlooked as an insights goldmine. Accelerant Research has developed an invaluable qualitative research method for assessing the one-on-one selling process, which we call Sales Simulation Interviews. Although the setup, logistics, recruiting, and execution of such studies are incredibly involved, the premise of this research is quite simple…client observers and research team members get to witness actual simulated sales interactions between real sales associates and prospective customers, and then, after the simulated sales interaction concludes, individual moderator-led debrief interviews are conducted with each party (seller and sellee) to understand the nuanced perceptions and opinions of the process from all angles. Any organization with a sales arm can benefit from this type of study.

This methodology can be leveraged to achieve a number of different internal business objectives to:

Identify gaps or inefficiencies in the existing sales playbook.
Test the effectiveness of new marketing collateral material.
Dissect the current sales process for potential coaching opportunities or areas for improvement.
Assess sales associate feedback prior to rollout of a new product or service.
Aid in developing training materials and playbooks for onboarding new sales associates.

Additionally, no matter what type of salesforce an organization has, we can design a Sales Simulation study to accommodate the natural sales environment, such as:

In-Person in a focus group facility environment
Via telephone to assess inside sales team processes
Via webcam or web meeting to allow for screen sharing
On-site at retailers, showrooms, or other customer-facing venues

We invite you to reach out to us for more information about Sales Simulation Interviews. Simply give us a call (704-206-8500) or send us an email (info@accelerantresearch.com). With our support and guidance in participant recruiting, technology/logistics management, and even moderating/full-service support, Accelerant Research can provide you with similarly successful and impactful insights.

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