2023 Super Bowl Ad Test Results

Last week, we posted our Super Bowl Pregame Survey Results, and this week we're sharing evaluations of the big game's ads.

Using our proprietary online insights community, Agora USA, Accelerant Research tested the game's commercials among US Consumers on our normative battery of creative test metrics, and below are some of the results.

For more information, or to submit your own ad(s) for testing, contact us.

For our full list of Super Bowl ad test results, CLICK HERE. Keep checking this link, as we'll be posting new results all week.