I am probably dating myself in saying one of my favorite TV shows when I was a kid was “Lost In Space” which premiered in 1965 and ran for three seasons. For whatever reason, I was drawn into the show, its storyline, setting and characters. As a young boy, I identified strongly with the kid, Will Robinson, and even more so, his protective friend, The Robot. From that show, I learned that some BOTS are benevolent, and some are fiendish.
Fast forward about 55 years (and a Netflix “Lost In Space” reboot later) to present day, we all know some bots are "good." For example, search engine spiders, while others can be used to launch malicious attacks in the online survey research business.
Increasingly we hear about how artificial intelligence and robots are going to change our lives, and as market researchers we’ve been promised a whole host of benefits. However, while robots have yet to take over our jobs, they seem to have taken over the jobs of our survey respondents. We have discussed in earlier articles how to minimize traffic from these bots: some of the methods we’ve suggested include using reCAPTCHA, adding quality control questions to your survey, and communicating with sample providers. However, as time passes we find bots are getting smarter, and they may be able to bypass some or all these measures.
But have no fear: here are 4 ways to identify bots in your data so you can eradicate these false respondents and insure the quality of the data you collect for your clients.
At Accelerant Research, we take all the steps listed above, and more, to insure that our data are of the highest quality. We give our clients peace of mind, and they trust that our insights are based on the responses of real participants. We invite you to request a cost estimate from us as a first step. Simply give us a call (704-206-8500) or send us an email (firstname.lastname@example.org).