It’s a great time to be a qualitative research professional. With broadband and smartphone connectivity getting closer and closer to absolute ubiquity, and technology solutions rapidly emerging, the arsenal of weapons available to facilitate qualitative research online and via mobile devices is ever-expanding. However, getting these studies off the ground and finding qualified/capable participants is also becoming increasingly more complicated.
When it comes to launching an online qualitative research project, identifying your target audience and choosing your desired platform are the easy parts. However, if you don’t factor in the other logistical pitfalls that may come up during your study, a seemingly easy project can become a bit of a nightmare. Elements to consider during the setup and recruitment of your online qual study include:
As pioneers in online qualitative research, Accelerant Research is keenly aware of what factors will make for successful project setup and participant recruitment (i.e., we sweat the details). We invite you to request a cost estimate from us as a first step and experience the difference that we provide for yourself. Simply give us a call (704-206-8500) or send us an email (firstname.lastname@example.org).
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