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ACCELERANT RESEARCH BLOG

Making it Personal: Designing Persona Research with End-User Implementation in Mind

5/7/2020

 
Personas are an effective tool to summarize and communicate complex market research data in an accessible way by representing those data as a fictional character or archetype.  When well-crafted, personas are multi-purpose tools that can offer accessible and impactful insights guidance at many levels in an organization (e.g., marketing strategy, product development, channel strategy and creative development).  However, personas are not a one-size-fits-all solution.  The way personas will be used by an organization greatly influences how the primary research to develop them is designed, analyzed and communicated.

Many successful journeys begin with a map, and this webinar presentation from Accelerant’s Quarantined Virtual Insights Conference lays out the map used by Caesarstone USA, a high-end producer of quartz countertop material in the development of personas through primary insights to inform marketing, product, and creative strategy.

For information on upcoming webinars -OR- to access all presentation recordings from Accelerant's previous virtual conferences, CLICK HERE.

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  • About Us
    • Who We Are
    • What We Do >
      • Full-Service Research & Insights
      • Quantitative Research Services >
        • Agora USA Online Panel
      • Qualitative Research Services >
        • Focus Group Facilities
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      • Online Communities
  • CONFERENCES & WEBINARS
    • ARVIC 2022 - October
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    • 2021 AR VIRTUAL INSIGHTS CONFERENCES >
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    • 2020 QUARANTINED VIRTUAL INSIGHTS CONFERENCES >
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      • QVIC 2020 - October
  • Blog
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