On April 14-15, 2020, Accelerant Research hosted the Quarantined Virtual Insights Conference (#QVIC2020) as a welcome distraction from the chaotic newsreel about the coronavirus outbreak and quarantine. Conference speakers, moderators, and attendees all tuned-in on Zoom and YouTube livestream from the comfort of their personal workspaces for an opportunity to hear from, and network with, industry professionals on a variety of subjects. Session topics ranged from behavioral economics and influencing insights with storytelling to timely discussions about why we hoard toilet paper and job hunting in the time of Covid-19. The 1,000+ insights professionals that attended the virtual conference were respectful of any disruptions that occurred. Though there was an appliance delivered in the middle of a speaker talk and dogs barking in the background, everyone took the interruptions in stride and made the most of the interaction.
All archived conference presentations are available by clicking here. Some of the speakers that had people talking:
Feedback from the conference confirmed the appreciation that both speakers and attendees felt for an opportunity to engage with like-minded colleagues in the research/insights industry and a break from the routine of working in their home silos. The question and answer sessions after each talk were lively and engaging. It was uplifting to see the attendance that the conference garnered when many people are craving connection and mental stimulation. All the videos from the conference are freely available to view (link), and Accelerant Research hopes to keep the conversation flowing about how researchers are coping and thriving in this life in a time of coronavirus.
Accelerant Research is a full-service marketing research and consulting firm headquartered in Charlotte, NC, which specializes in customer loyalty, product development, customer satisfaction measurement, modeling, tracking, qualitative research, and brand analytics. Contact at 704-206-8500 and firstname.lastname@example.org.