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ACCELERANT RESEARCH BLOG

Research Methodology Spotlight: Unboxing IDIs

10/5/2021

 
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There is a fascinating phenomenon in the world of social media that consumers can’t get enough of, called “unboxing videos.”  The premise is simple…a consumer video records herself opening a new product providing commentary and reactions while experiencing the product for the first time.  Being the social scientists that we are, and borrowing from this real-world trend, Accelerant Research has adapted these interactions into an effective qualitative research methodology called Unboxing In-Depth Interviews.  Product category users are recruited to share the same experiences to document their reactions and opinions, but do so in a more structured, moderator-led discussion.

The exact objectives and method for conducting Unboxing IDIs can vary based on product category and other factors, and these interviews can be administered in a variety of ways:
  • Real-time webcam-based interviews, with client observers watching a live, secure webstream feed.
  • Asynchronous, where participants share their unboxing videos immediately upon product receipt, and moderator provides probing and follow-up questions afterward.
  • In-person interviews in a focus group facility, retail store, or other controlled environment venue.

We invite you to reach out to us for more information about this simple but amazing Unboxing IDI methodology.  Simply give us a call (704-206-8500) or send us an email (info@accelerantresearch.com).  With our support and guidance in participant recruiting, technology/logistics management, and even moderating/full-service support, Accelerant Research can provide you with similarly successful and impactful insights. ​

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  • About Us
    • Who We Are
    • What We Do >
      • Full-Service Research & Insights
      • Quantitative Research Services >
        • Agora USA Online Panel
      • Qualitative Research Services >
        • Focus Group Facilities
        • Online Qualitative Research
        • BlogNog
      • Online Communities
  • CONFERENCES & WEBINARS
    • ARVIC 2022 - October
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    • 2021 AR VIRTUAL INSIGHTS CONFERENCES >
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      • ARVIC 2021 - April
      • ARVIC 2021 - May
      • ARVIC 2021 - July
      • ARVIC 2021 - September
      • ARVIC 2021 - October
    • 2020 QUARANTINED VIRTUAL INSIGHTS CONFERENCES >
      • QVIC 2020 - April
      • QVIC 2020 - May
      • QVIC 2020 - August
      • QVIC 2020 - October
  • Blog
  • Contact Us
  • JOIN OUR PANEL