There is a fascinating phenomenon in the world of social media that consumers can’t get enough of, called “unboxing videos.” The premise is simple…a consumer video records herself opening a new product providing commentary and reactions while experiencing the product for the first time. Being the social scientists that we are, and borrowing from this real-world trend, Accelerant Research has adapted these interactions into an effective qualitative research methodology called Unboxing In-Depth Interviews. Product category users are recruited to share the same experiences to document their reactions and opinions, but do so in a more structured, moderator-led discussion.
The exact objectives and method for conducting Unboxing IDIs can vary based on product category and other factors, and these interviews can be administered in a variety of ways:
We invite you to reach out to us for more information about this simple but amazing Unboxing IDI methodology. Simply give us a call (704-206-8500) or send us an email (firstname.lastname@example.org). With our support and guidance in participant recruiting, technology/logistics management, and even moderating/full-service support, Accelerant Research can provide you with similarly successful and impactful insights.