# Accelerant Research

> Rigorous market research at the speed of agile teams. Qualitative and quantitative research delivered in about 1 to 2 weeks through the proprietary Agora USA panel. Founded 2008, based in Matthews, North Carolina. Trusted by Ford, LEGO, and Anheuser-Busch.

## Core
- [Home](https://www.accelerantresearch.com/): Positioning, the Rapid Research wedge, and proof.
- [Rapid Research methodology](https://www.accelerantresearch.com/methodology): The three-tier method (unmoderated, hybrid, moderated and strategic) and when to use each.
- [About](https://www.accelerantresearch.com/about): The firm and its leadership.
- [Contact](https://www.accelerantresearch.com/contact): Start an engagement.

## Services
- [Research Panels (Agora USA)](https://www.accelerantresearch.com/services/research-panels): The proprietary U.S. consumer panel.
- [Qualitative](https://www.accelerantresearch.com/services/qualitative-research): Interviews, focus groups, and moderated research at sprint speed.
- [Quantitative](https://www.accelerantresearch.com/services/quantitative-research): Surveys and validation built for precision.
- [Strategic Insights](https://www.accelerantresearch.com/services/strategic-insights): Senior synthesis of the why behind behavior.
- [Research Operations](https://www.accelerantresearch.com/services/research-ops): Recruiting, fielding, tooling, and reporting as one service.

## Insights (articles)
- [Dear John Letter: Projective Exercises in Qualitative Research](https://www.accelerantresearch.com/articles/dear-john-letter-projective-exercises-in-qualitative-research): Most consumers consider themselves pretty rational. It follows they also feel that they make their product and service choices accordingly. Ask them why they c…
- [The Usual Suspects: Projective Exercises in Qualitative Research](https://www.accelerantresearch.com/articles/the-usual-suspects-projective-exercises-in-qualitative-research): Marketers and Market Research Agencies have a lingo all their own, but some terms that are intuitive to us leave consumers scratching their heads during discus…
- [Accelerating Insights through Rapid Research: How We Solved the "Speed vs. Rigor" Paradox](https://www.accelerantresearch.com/articles/accelerating-insights-through-rapid-research-how-we-solved-the-speed-vs-rigor-paradox): In the modern product development landscape, there is a fundamental tension that keeps design leaders and product managers up at night: the friction between th…
- [2026 New Year's Resolutions Survey Results](https://www.accelerantresearch.com/articles/2026-new-years-resolutions-survey-results): Happy New Year! Using its proprietary Agora USA consumer insights community, Accelerant Research polled over 500 Americans about their 2026 New Year's resoluti…
- [November Ad Test Results: Black Friday Strategies & Sports-Season Storytelling](https://www.accelerantresearch.com/articles/november-ad-test-results-black-friday-strategies-sports-season-storytelling): At Accelerant Research, we regularly evaluate advertising performance to understand how creative strategy, cultural timing, and narrative choices shape consume…
- [2025 Black Friday Survey Results](https://www.accelerantresearch.com/articles/2025-black-friday-survey-results): Happy Black Friday! Using its proprietary Agora USA consumer insights community, Accelerant Research polled Americans about their Black Friday plans and prefer…
- [2025 Thanksgiving Plate Survey Results](https://www.accelerantresearch.com/articles/2025-thanksgiving-plate-survey-results): Happy Thanksgiving! Using its proprietary Agora USA consumer insights community, Accelerant Research polled over 250 Americans about their ideal Thanksgiving p…
- [October Ad Test Results: Halloween Ads](https://www.accelerantresearch.com/articles/october-ad-test-results-halloween-ads): For this month's ad testing, we put two Halloween-themed candy ads in front of 250 Americans from our proprietary Agora USA panel to see what resonated most wi…
- [2025 Halloween Survey Results](https://www.accelerantresearch.com/articles/2025-halloween-survey-results): Happy Halloween! Using its proprietary Agora USA consumer insights community, Accelerant Research polled over 500 Americans about their Halloween plans and pre…
- [Decoding Generation Alpha: A Methodological Blueprint for Longitudinal Insight](https://www.accelerantresearch.com/articles/decoding-generation-alpha-a-methodological-blueprint-for-longitudinal-insight): At Accelerant Research, our work has spanned every living generation, from the formative experiences of Baby Boomers to the digital-native paradigms of Gen Z.…
- [Top Mistakes that Derail Market Research (and How to Avoid Them)](https://www.accelerantresearch.com/articles/top-mistakes-that-derail-market-research-and-how-to-avoid-them): In a world where businesses are expected to move fast and stay consumer-centric, market research is more essential than ever. But simply conducting research do…
- [Holiday Shopping 2025: What Market Research Reveals about a Season in Transition](https://www.accelerantresearch.com/articles/holiday-shopping-2025-what-market-research-reveals-about-a-season-in-transition): The 2025 holiday shopping season is shaping up to be one of the most complex in recent memory, characterized by economic uncertainty, generational divides, and…
- [September Ad Test Results: Comparing Ad Angles Head-to-Head](https://www.accelerantresearch.com/articles/september-ad-test-results-comparing-ad-angles-head-to-head): At Accelerant Research, we regularly test ads to uncover what really drives performance with consumers using our proprietary Agora USA research panel. This Sep…
- [Developing a Strong Market Research Strategy: Key Steps for Success](https://www.accelerantresearch.com/articles/developing-a-strong-market-research-strategy-key-steps-for-success): Market research remains one of the most powerful tools for organizations to understand their audiences, anticipate change, and make confident decisions. A thou…
- [How to Sell a "Boring" Product: Finding Brand Differentiators Where You Least Expect Them](https://www.accelerantresearch.com/articles/how-to-sell-a-boring-product-finding-brand-differentiators-where-you-least-expect-them): Toilet paper, dish soap, insurance, office supplies, the world runs on products most people consider boring. But boring doesn't mean forgettable. Some of the m…
- [2025 and Beyond: The Evolving Landscape of UX Research and Digital Experience](https://www.accelerantresearch.com/articles/2025-and-beyond-the-evolving-landscape-of-ux-research-and-digital-experience): As we reflect on our industry predictions from the start of 2025, it's clear that many of the trends we anticipated have not only persisted but accelerated, re…
- [Branding Backlash: What Cracker Barrel, Target, and Bud Light Can Teach Us About the Power of Market Research](https://www.accelerantresearch.com/articles/branding-backlash-what-cracker-barrel-target-and-bud-light-can-teach-us-about-the-power-of-market-research): In recent months, three household names, Cracker Barrel, Target, and Bud Light, have found themselves at the center of public firestorms. Each case unfolded di…
- [Beyond the Chatbot: The Hard Truths About Building a World-Class AI Shopping Assistant](https://www.accelerantresearch.com/articles/beyond-the-chatbot-the-hard-truths-about-building-a-world-class-ai-shopping-assistant): The conversation around AI in retail has reached a fever pitch. Once a novelty, the AI-powered shopping assistant is now a strategic imperative. The promise is…
- [August Ad Test Results: Brand Reputation and Celebrity Power in Advertising](https://www.accelerantresearch.com/articles/august-ad-test-results-brand-reputation-and-celebrity-power-in-advertising): At Accelerant Research, we regularly test ads to uncover what really drives performance with consumers using our proprietary Agora USA research panel. This Aug…
- [The Price of Uncertainty: Adjusting Brand Messaging Amid Tariffs and Shifting Consumer Confidence](https://www.accelerantresearch.com/articles/the-price-of-uncertainty-adjusting-brand-messaging-amid-tariffs-and-shifting-consumer-confidence): As we move through 2025, consumer sentiment is being shaped by a complicated mix of optimism and unease. Inflation has slowed from its peak, but the cost of es…
- [Investing in the Future: How Accelerant Is Leading the Way with Self-Funded Research](https://www.accelerantresearch.com/articles/investing-in-the-future-how-accelerant-is-leading-the-way-with-self-funded-research): At Accelerant Research, we've always believed that innovation starts with curiosity, and that the best research doesn't just answer questions, it sparks new on…
- [The Innovator's Blind Spot: Why Your Next Growth Strategy is a Multi-Million Dollar Gamble in Disguise](https://www.accelerantresearch.com/articles/the-innovators-blind-spot-why-your-next-growth-strategy-is-a-multi-million-dollar-gamble-in-disguise): In every successful organization, there comes a moment of uncomfortable truth. The core business, the engine that powered years of reliable growth, begins to s…
- [Inclusion by Design: Making Research Accessible to All](https://www.accelerantresearch.com/articles/inclusion-by-design-making-research-accessible-to-all): At Accelerant Research, we believe that truly human-centered research must be inclusive of all humans. That means ensuring people with disabilities, whether vi…
- [The AI Imperative in Retail: Moving From 'If' to 'How' for Unmatched Customer Experience](https://www.accelerantresearch.com/articles/the-ai-imperative-in-retail-moving-from-if-to-how-for-unmatched-customer-experience): In every boardroom and on every earnings call, AI is the topic of the hour. But for leaders in the consumer and e-commerce space, the conversation has matured…
- [Data Doesn't Speak for Itself: The Leap from Analyst to Strategist](https://www.accelerantresearch.com/articles/data-doesnt-speak-for-itself-the-leap-from-analyst-to-strategist): We've all been in that meeting. A junior analyst or researcher stands up, screen-shares a dashboard, and begins to narrate the data.
- [July Ad Tests: Partnerships vs Promotions](https://www.accelerantresearch.com/articles/july-ad-tests-partnerships-vs-promotions): This month, Accelerant Research set out to compare two distinct ad strategies, brand partnerships vs. sale/deal promotions, by testing ads from two well-known…
- [Unlocking Unparalleled Insights: Accelerant's White-Glove Approach to Niche B2B Research Recruiting](https://www.accelerantresearch.com/articles/unlocking-unparalleled-insights-accelerants-white-glove-approach-to-niche-b2b-research-recruiting): In the relentless pursuit of competitive advantage, organizations are increasingly recognizing that deep, authentic insights are the bedrock of true innovation…
- [2025 Fourth of July Survey Results](https://www.accelerantresearch.com/articles/2025-fourth-of-july-survey-results): Happy Fourth of July! Using its proprietary Agora USA consumer insights community, Accelerant Research polled over 500 Americans about their Fourth of July pla…
- [The Blockbuster Blueprint: Why Your Next Product Launch Needs the Hollywood Treatment](https://www.accelerantresearch.com/articles/the-blockbuster-blueprint-why-your-next-product-launch-needs-the-hollywood-treatment): Every year, as the Fourth of July approaches, a familiar ritual takes place. It's not just about firing up the grill; it's about the buzz for the summer's bigg…
- [Prioritization in Research: Stop Juggling, Start Strategizing!](https://www.accelerantresearch.com/articles/prioritization-in-research-stop-juggling-start-strategizing): Let's be honest, the life of a researcher can feel like a constant balancing act. We're passionate about uncovering insights, solving problems, and improving u…
- [Quantifying Participants: Unlocking the ROI of Research in a Tightening Market](https://www.accelerantresearch.com/articles/quantifying-participants-unlocking-the-roi-of-research-in-a-tightening-market): For years, the research industry has faced a persistent challenge: the quality of our data hinges on the quality of our participants. While we've seen advancem…
- [Tracking Survey Studies: A Deep Dive into Continuous Market Research](https://www.accelerantresearch.com/articles/tracking-survey-studies-a-deep-dive-into-continuous-market-research): Tracking survey studies are a cornerstone of modern market research, providing a continuous stream of data to monitor trends, measure performance, and understa…
- [Beyond the Scorecard: Building Trust and Unearthing Deeper Insights in Tracking Studies](https://www.accelerantresearch.com/articles/beyond-the-scorecard-building-trust-and-unearthing-deeper-insights-in-tracking-studies): We live in a world obsessed with metrics. Dashboards flash with KPIs, reports are filled with scores, and we're constantly bombarded with data points telling u…
- [The Dirty Little Secret of Research: Is Your Sample Really Who You Think It Is?](https://www.accelerantresearch.com/articles/the-dirty-little-secret-of-research-is-your-sample-really-who-you-think-it-is): Alright, pop quiz: What's making a comeback? (Besides the All-American Rejects, obviously.) The answer?
- [Generational Analysis of AI Adoption and the Looming Threat of "Scalable Mediocrity"](https://www.accelerantresearch.com/articles/generational-analysis-of-ai-adoption-and-the-looming-threat-of-scalable-mediocrity): The rapid advancement of Generative AI presents a transformative moment in technological history. Its potential to reshape industries, redefine workflows, and…
- [The Risky Business of Designing Without Research: Why We Need to Bridge the Gap](https://www.accelerantresearch.com/articles/the-risky-business-of-designing-without-research-why-we-need-to-bridge-the-gap): As a researcher, I, Brett Krajewski, Vice President of Research and Growth at Accelerant Research, am driven by a passion for understanding people. I want to u…
- [The Research Skills Gap: Why Knowledge Alone Isn't Enough](https://www.accelerantresearch.com/articles/the-research-skills-gap-why-knowledge-alone-isnt-enough): Let's revisit a core theme: the art and science of research, and how we translate it into tangible results. Today, we're focusing on a critical distinction tha…
- [2025 Mother's Day Survey Results](https://www.accelerantresearch.com/articles/2025-mothers-day-survey-results): Using its proprietary Agora USA consumer insights community, Accelerant Research polled 500 Americans about their Mother's Day plans. Check out our findings be…
- [May 2025 Ad Tests](https://www.accelerantresearch.com/articles/may-2025-ad-tests): Using our proprietary online insights community, Agora USA, Accelerant Research tests ads among US Consumers on our normative battery of creative test metrics,…
- [The Agency Advantage: A Strategic Career Launchpad for Early-Career Researchers](https://www.accelerantresearch.com/articles/the-agency-advantage-a-strategic-career-launchpad-for-early-career-researchers): For early-career researchers navigating the complex landscape of the market research industry, the path to career success is often unclear. While the allure of…
- [Stop Reinventing the Wheel: Why Smart Researchers Share, Repurpose, and Connect the Dots](https://www.accelerantresearch.com/articles/stop-reinventing-the-wheel-why-smart-researchers-share-repurpose-and-connect-the-dots): Let's be honest, how many times have you seen the same research questions being asked, the same surveys being fielded, or the same reports being generated with…
- [Quality Counts: How Accelerant Ensures Top-Notch Participants for Every Study](https://www.accelerantresearch.com/articles/quality-counts-how-accelerant-ensures-top-notch-participants-for-every-study): At Accelerant, we know that the success of any research project hinges on the quality of the participants involved. Whether it's in-depth interviews, ethnograp…
- [The Rise of Hybrid Research: Unlocking Deeper Insights by Blending Qualitative & Quantitative Methods](https://www.accelerantresearch.com/articles/the-rise-of-hybrid-research-unlocking-deeper-insights-by-blending-qualitative-quantitative-methods): In the fast-paced world of market, UX, and CX research, organizations are recognizing what many of us have known for a while: relying solely on one approach li…
- [Believe in Your Shelf, Display Prototype Testing to Maximize Retail Conversion](https://www.accelerantresearch.com/articles/believe-in-your-shelf-display-prototype-testing-to-maximize-retail-conversion): For those brands that leverage retail channels, in-store displays can represent among the highest impression messages and be a foundational cornerstone to mark…
- [2025: The Rise of Scalable Personalization Through Smart Segmentation](https://www.accelerantresearch.com/articles/2025-the-rise-of-scalable-personalization-through-smart-segmentation): The business landscape is undergoing a seismic shift. Customers are demanding hyper-relevant experiences, and generic, one-size-fits-all approaches are losing…
- [Super Bowl 2025 Postgame Survey Results](https://www.accelerantresearch.com/articles/super-bowl-2025-postgame-survey-results): Using its proprietary Agora USA consumer insight community, Accelerant Research polled Americans about their favorite parts of the recent big game.
- [More 2025 Super Bowl Ad Test Results](https://www.accelerantresearch.com/articles/more-2025-super-bowl-ad-test-results): Using our proprietary online insights community, Agora USA, Accelerant Research tested this year's Super Bowl ads among US Consumers on our normative battery o…
- [2025 Super Bowl Ad Test Results](https://www.accelerantresearch.com/articles/2025-super-bowl-ad-test-results): Using our proprietary online insights community, Agora USA, Accelerant Research tested this year's Super Bowl ads among US Consumers on our normative battery o…
- [Super Bowl 2025 Pregame Survey Results](https://www.accelerantresearch.com/articles/super-bowl-2025-pregame-survey-results): Using its proprietary Agora USA consumer insight community, Accelerant Research polled Americans about their plans for the big game.
- [Breaking Into UX Research](https://www.accelerantresearch.com/articles/breaking-into-ux-research): Navigating the dynamic field of UX research requires a thoughtful balance of technical and soft skills. Whether you're a recent graduate, a career changer, or…
- [Improving Adoption with Learnability Testing](https://www.accelerantresearch.com/articles/improving-adoption-with-learnability-testing): Learnability testing is a cornerstone of user experience (UX) research, designed to assess how quickly and effectively new users can grasp a product. It's an e…
- [Accelerant Research Qualitative Recruitment Scores a 97% Show Rate in 2024](https://www.accelerantresearch.com/articles/accelerant-research-qualitative-recruitment-scores-a-97-show-rate-in-2024): When it comes to qualitative research recruiting, finding qualified participants for honest feedback is just part of the puzzle--we also must ensure they show…
- [2025 New Year's Resolution Survey Results](https://www.accelerantresearch.com/articles/2025-new-years-resolution-survey-results): Using its proprietary Agora USA consumer insights panel, Accelerant Research polled 942 Americans about their New Year's resolutions for the coming year.
- [2024 Holiday Movie NPS Survey Results](https://www.accelerantresearch.com/articles/2024-holiday-movie-nps-survey-results): Using its proprietary Agora USA consumer insights community, Accelerant Research polled 500 Americans about their likelihood of recommending 12 holiday movie f…
- [Understanding Kano Analysis: A Powerful Tool for Prioritizing Features](https://www.accelerantresearch.com/articles/understanding-kano-analysis-a-powerful-tool-for-prioritizing-features): In the fast-paced world of product management, prioritizing features effectively is crucial. Kano Analysis is a simple yet powerful method that helps teams und…
- [2024 Black Friday Survey Results](https://www.accelerantresearch.com/articles/2024-black-friday-survey-results): Using its proprietary Agora USA consumer insights community, Accelerant Research polled 500 Americans about their holiday shopping plans and preferences.
- [Nostalgia Marketing: A Data-Driven Approach to Engaging the Heart](https://www.accelerantresearch.com/articles/nostalgia-marketing-a-data-driven-approach-to-engaging-the-heart): As the holiday season approaches, bringing with it the warmth of Thanksgiving and the frenzy of Black Friday, it's the perfect time to delve into the power of…
- [Navigating the Complex Research Landscape: Beyond the Search for a Silver Bullet](https://www.accelerantresearch.com/articles/navigating-the-complex-research-landscape-beyond-the-search-for-a-silver-bullet): As research leaders in the UX/CX space, we've observed a persistent debate: the quest for a singular, all-encompassing metric that can capture the entirety of…
- [Reimagining Design Sprints for Greater Impact](https://www.accelerantresearch.com/articles/reimagining-design-sprints-for-greater-impact): Over the years, we've witnessed the evolution of design sprints from a novel concept to a staple in the toolkit of Fortune 500 companies. However, the time has…
- [2024 Halloween Survey Results](https://www.accelerantresearch.com/articles/2024-halloween-survey-results): Using its proprietary Agora USA consumer insights community, Accelerant Research polled 500 Americans about their Halloween plans and preferences.
- [2024 July 4th Survey Results](https://www.accelerantresearch.com/articles/2024-july-4th-survey-results): Using its proprietary Agora USA consumer insights community, Accelerant Research polled 748 Americans about their Independence Day plans and preferences.
- [Research Methodology Spotlight: Sales Simulation Interviews](https://www.accelerantresearch.com/articles/research-methodology-spotlight-sales-simulation-interviews): The insights industry conducts an enormous amount of research among consumers and end-users, but customer-facing sales processes are often overlooked as an ins…
- [Transcending Qualitative Recruiting: Be Like Casting Agents](https://www.accelerantresearch.com/articles/transcending-qualitative-recruiting-be-like-casting-agents): Recruiting qualified, articulate participants that show up for the study is not easy. This requires working hard and working smart. In order to best serve our…
- [Liars and Cheaters and Bears...Oh My! How to Recruit Quality Participants for Qualitative Research Studies](https://www.accelerantresearch.com/articles/liars-and-cheaters): Incentives paid to participants for qualitative research can be quite generous. Of course, that is what is intended in paying people for their time. Incentives…
- [The Adventures of Fighting Poor Data Quality](https://www.accelerantresearch.com/articles/the-advantages-of-fighting-poor-data-quality): Are you ready to embark on a thrilling expedition through the dazzling domain of market research, where every data point holds the potential to make or break a…
- [What to say in an ad? Use Consideration Driver Research to inform your creative brief](https://www.accelerantresearch.com/articles/what-to-say-in-an-ad-use-consideration-driver-research-to-inform-your-creative-brief): When an agency is hired to develop an ad campaign, the first objective they must achieve is to develop a creative brief that will serve as the foundation for t…
- [The Rise of Private Brands: Unveiling Consumer Shopping Preferences and Growth Potential](https://www.accelerantresearch.com/articles/the-rise-of-private-brands-unveiling-consumer-shopping-preferences-and-growth-potential): With the economic downturn since COVID-19, private brands have experienced a remarkable surge in popularity within the US marketplace. Once seen as generic alt…
- [Gaming Console Category Survey Snapshot](https://www.accelerantresearch.com/articles/gaming-console-category-survey-snapshot): Using our proprietary online insights community, Agora USA, Accelerant Research surveyed 300 American consumers about their gaming console brand awareness, usa…
- [Marketing to Gen Z](https://www.accelerantresearch.com/articles/marketing-to-gen-z): Gen Z is the group following on the heels of Millennials and as they enter into their 20's, are becoming of greater interest on everyone's radar screens; but w…
- [Computer Category Survey Snapshot](https://www.accelerantresearch.com/articles/computer-category-survey-snapshot): Using our proprietary online insights community, Agora USA, Accelerant Research surveyed 300 American consumers about their computer brand awareness, usage, an…
- [White Glove Recruiting...Blue Collar Recruits](https://www.accelerantresearch.com/articles/white-glove-recruiting-blue-collar-recruits): With dynamic new home construction, real estate, and remodeling markets in the US, the need for research and insights among builders and contractors is ever-ex…
- [Accelerant Research Qualitative Recruitment Scores a 97% Show Rate in 2023](https://www.accelerantresearch.com/articles/accelerant-research-qualitative-recruitment-scores-a-97-show-rate-in-2023): When it comes to qualitative research recruiting, sweating the details is of paramount importance. That's our takeaway as we look back on the wide variety of p…
- [December Ad Test Results](https://www.accelerantresearch.com/articles/december-ad-test-results): Using our proprietary online insights community, Agora USA, Accelerant Research tested several recent ads among US Consumers on our normative battery of creati…
- [Unveiling the Top Grocery Trends Shaping 2023: Adapting to Changing Times](https://www.accelerantresearch.com/articles/unveiling-the-top-grocery-trends-shaping-2023-adapting-to-changing-times): The grocery industry has been navigating through challenging times, experiencing shifts in consumer behavior and economic headwinds. From immersive experiences…
- [Jewelry Category Survey Snapshot](https://www.accelerantresearch.com/articles/jewelry-category-survey-snapshot): Using our proprietary online insights community, Agora USA, Accelerant Research surveyed 300 American consumers about their jewelry brand awareness, usage, and…
- [Clothing Category Snapshot Survey](https://www.accelerantresearch.com/articles/clothing-category-snapshot-survey): Using our proprietary online insights community, Agora USA, Accelerant Research surveyed 300 American consumers about their clothing brand awareness, usage, an…
- [Ad Test Results Magic Happens When We Bring New Traditions to the Table - Kroger](https://www.accelerantresearch.com/articles/ad-test-results-magic-happens-when-we-bring-new-traditions-to-the-table---kroger): Using our proprietary online insights community, Agora USA, Accelerant Research tested this ad among US Consumers on our normative battery of creative test met…
- [Cookie Catergory Survey Snapshot](https://www.accelerantresearch.com/articles/cookie-catergory-survey-snapshot): Using our proprietary online insights community, Agora USA, Accelerant Research surveyed 300 American consumers about their cookie brand awareness, usage, and…
- [Black Friday 2023: Trends and Insights from American Shoppers](https://www.accelerantresearch.com/articles/black-friday-2023-trends-and-insights-from-american-shoppers): A recent poll by Accelerant Research, tapping into its Agora USA online insights community, offers a snapshot of the shopping behaviors of 500 Americans during…
- [Thanksgiving Dinner Conjoint Results: An Overview of Discrete Choice Analysis](https://www.accelerantresearch.com/articles/thanksgiving-dinner-conjoint-results-an-overview-of-discrete-choice-analysis): At the core of Discrete Choice Analysis is a simple yet powerful concept: presenting respondents with pairs of hypothetical product options and asking them to…
- [2023 Halloween Survey Results](https://www.accelerantresearch.com/articles/2023-halloween-survey-results): Using its proprietary Agora USA consumer insights community, Accelerant Research polled 500 Americans about their Halloween plans and preferences.
- [Market Research Halloween Costumes](https://www.accelerantresearch.com/articles/market-research-halloween-costumes): It's that time of year again, when you want to think of the perfect Halloween costume, while still representing the market research and insights industry (not…
- [October Ad Test Results](https://www.accelerantresearch.com/articles/october-ad-test-results): Using our proprietary online insights community, Agora USA, Accelerant Research tested several recent ads among US Consumers on our normative battery of creati…
- [Candy Category Survey Snapshot](https://www.accelerantresearch.com/articles/candy-category-survey-snapshot): Using our proprietary online insights community, Agora USA, Accelerant Research surveyed 400 American consumers about their candy brand awareness, usage, and p…
- [Coffee Category Survey Snapshot](https://www.accelerantresearch.com/articles/coffee-category-survey-snapshot): Using our proprietary online insights community, Agora USA, Accelerant Research surveyed 300 American consumers about their coffee brand awareness, usage, and…
- [July Ad Test Results](https://www.accelerantresearch.com/articles/july-ad-test-results): Using our proprietary online insights community, Agora USA, Accelerant Research tested several recent ads among US Consumers on our normative battery of creati…
- [July 4th Survey Results](https://www.accelerantresearch.com/articles/july-4th-survey-results): Using its proprietary Agora USA consumer insights community, Accelerant Research polled 325 Americans about their Independence Day plans and preferences.
- [June Ad Test Results](https://www.accelerantresearch.com/articles/june-ad-test-results): Using our proprietary online insights community, Agora USA, Accelerant Research tested several recent ads among US Consumers on our normative battery of creati…
- [Why Charlotte for Focus Groups?](https://www.accelerantresearch.com/articles/why-charlotte-for-focus-groups): Charlotte, North Carolina is a wonderful location for conducting in-person qualitative research. With an urban metropolitan population of 2.3 million and one o…
- [May Ad Test Results](https://www.accelerantresearch.com/articles/may-ad-test-results): Using our proprietary online insights community, Agora USA, Accelerant Research tested several recent ads among US Consumers on our normative battery of creati…
- [The Whys and Wherefores of RFPs in Market Research](https://www.accelerantresearch.com/articles/the-whys-and-wherefores-of-rfps-in-market-research): At Accelerant Research, we have collectively spent decades in market research and managed thousands of projects across a variety of industries in corporate-sid…
- [To Group or Not to Group in Qualitative Research](https://www.accelerantresearch.com/articles/to-group-or-not-to-group-in-qualitative-research): In traditional qualitative research, the tendency to gravitate toward focus groups is quite intuitive...it makes economic sense to interview multiple participa…
- [Pre and Post Super Bowl Survey](https://www.accelerantresearch.com/articles/pre-and-post-super-bowl-survey): Using its proprietary Agora USA consumer insights community, Accelerant Research polled 250 Americans before and 300 after the big game about their plans and p…
- [More 2023 Super Bowl Ad Test Results](https://www.accelerantresearch.com/articles/more-2023-super-bowl-ad-test-results): Using our proprietary online insights community, Agora USA, Accelerant Research tested this year's Super Bowl ads among US Consumers on our normative battery o…
- [2023 Super Bowl Ad Test Results](https://www.accelerantresearch.com/articles/2023-super-bowl-ad-test-results): Last week, we posted our Super Bowl Pregame Survey Results, and this week we're sharing evaluations of the big game's ads.
- [Super Bowl Pregame Survey Results](https://www.accelerantresearch.com/articles/super-bowl-pregame-survey-results): Using its proprietary Agora USA consumer insight community, Accelerant Research polled Americans about their plans for the big game.
- [Accelerant Research Qualitative Recruitment Scores a 97% Show Rate in 2022](https://www.accelerantresearch.com/articles/accelerant-research-qualitative-recruitment-scores-a-97-show-rate-in-2022): When it comes to qualitative research recruiting, sweating the details is of paramount importance. That's our takeaway as we look back on the wide variety of p…
- [January Ad Test Results](https://www.accelerantresearch.com/articles/january-ad-test-results): Using our proprietary online insights community, Agora USA, Accelerant Research tested several recent ads among US Consumers on our normative battery of creati…
- [Research Methodology Spotlight: Show & Tell Ethnographies](https://www.accelerantresearch.com/articles/research-methodology-spotlight-show-tell-ethnographies): The insights industry has long been aware of the power and richness of in-person ethnographic research. However, with compressed timelines, tight budgets, and…
- [2023 New Year's Resolution Survey Results](https://www.accelerantresearch.com/articles/2023-new-years-resolution-survey-results): Using its proprietary Agora USA insights panel, Accelerant Research polled 500+ Americans annually about their New Year's resolutions.
- [December Ad Test Results](https://www.accelerantresearch.com/articles/december-ad-test-results-2): Using our proprietary online insights community, Agora USA, Accelerant Research tested several recent ads among US Consumers on our normative battery of creati…
- [November Ad Test Results](https://www.accelerantresearch.com/articles/november-ad-test-results): Using our proprietary online insights community, Agora USA, Accelerant Research tested several recent ads among US Consumers on our normative battery of creati…
- [Halloween Survey Results](https://www.accelerantresearch.com/articles/halloween-survey-results): Using its proprietary Agora USA consumer insights community, Accelerant Research polled 425 Americans about their Halloween plans and preferences.
- [Personal Finance Survey Results](https://www.accelerantresearch.com/articles/personal-finance-survey-results): Using its proprietary Agora USA consumer insights community, Accelerant Research polled 450 Americans about their financial literacy & education.
- [Leisure Travel Survey Results](https://www.accelerantresearch.com/articles/leisure-travel-survey-results): Using its proprietary Agora USA consumer insights community, Accelerant Research polled 750 Americans about their travel preferences.
- [October Ad Test Results](https://www.accelerantresearch.com/articles/october-ad-test-results-2): Using our proprietary online insights community, Agora USA, Accelerant Research tested several recent ads among US Consumers on our normative battery of creati…
- [September Ad Test Results](https://www.accelerantresearch.com/articles/september-ad-test-results): Using our proprietary online insights community, Agora USA, Accelerant Research tested several recent ads among US Consumers on our normative battery of creati…
- [August Ad Test Results](https://www.accelerantresearch.com/articles/august-ad-test-results): Using our proprietary online insights community, Agora USA, Accelerant Research tested several recent ads among US Consumers on our normative battery of creati…
- [2022 New Year's Resolution Survey Results](https://www.accelerantresearch.com/articles/2022-new-years-resolution-survey-results): Using its proprietary Agora USA insights panel, Accelerant Research polled 500+ Americans annually about their New Year's resolutions. In spite of the economic…
- [Holiday Shopping Survey Results](https://www.accelerantresearch.com/articles/holiday-shopping-survey-results): Using its proprietary Agora USA online insights community, Accelerant Research polled 975 Americans about their holiday shopping habits during November & Decem…
- [A Research Festivus for the Rest of Us](https://www.accelerantresearch.com/articles/a-research-festivus-for-the-rest-of-us): If you're a "Seinfeld" zealot like many of us at Accelerant, you know that today, December 23rd, is Frank Costanza's annual made up holiday of Festivus. Since…
- [Accelerant Research Qualitative Recruitment Scores a 99% Show Rate in 2021](https://www.accelerantresearch.com/articles/accelerant-research-qualitative-recruitment-scores-a-99-show-rate-in-2021): When it comes to qualitative research recruiting, sweating the details is of paramount importance. That's our takeaway as we look back on the wide variety of p…
- [November Ad Test Results](https://www.accelerantresearch.com/articles/november-ad-test-results-2): If you watched any network TV or streaming video of late, you've probably seen the following ads multiple times. Using our proprietary online insights communit…
- [October Ad Test Results](https://www.accelerantresearch.com/articles/october-ad-test-results-3): If you watched any network TV or streaming video in October, you've probably seen the following ads multiple times. Accelerant Research tested each of the spot…
- [Fall Favorites Survey Results](https://www.accelerantresearch.com/articles/fall-favorites-survey-results): Using its proprietary Agora USA insights panel, Accelerant Research polled 1,650 Americans about popular Fall activities and treats.
- [Summer Vacation Survey Results](https://www.accelerantresearch.com/articles/summer-vacation-survey-results): Using its proprietary Agora USA insights panel, Accelerant Research polled 1,170 Americans about their 2021 summer vacation plans.
- [Super Bowl Pregame Survey Results](https://www.accelerantresearch.com/articles/super-bowl-pregame-survey-results-2): Using its proprietary Agora USA consumer insight community, Accelerant Research polled Americans about their plans for the big game.
- [Accelerant Research Qualitative Recruitment Scores a 99% Show Rate in 2020](https://www.accelerantresearch.com/articles/accelerant-research-qualitative-recruitment-scores-a-99-show-rate-in-2020): When it comes to qualitative research recruiting, sweating the details is of paramount importance. That's our takeaway as we look back on the wide variety of p…
- [Kicking off Online Qualitative Research Studies...the Devil's in the Details](https://www.accelerantresearch.com/articles/kicking-off-online-qualitative-research-studies-the-devils-in-the-details): It's a great time to be a qualitative research professional. With broadband and smartphone connectivity getting closer and closer to absolute ubiquity, and tec…
- [Farm-to-Table Freshness in Qualitative Recruiting](https://www.accelerantresearch.com/articles/farm-to-table-freshness-in-qualitative-recruiting): According to Wikipedia, farm-to-table is a social movement which promotes serving local food at restaurants, preferably through direct acquisition from the pro…
- [Glitches be Crazy: On the Forces at Work in Qualitative Research Recruiting](https://www.accelerantresearch.com/articles/glitches-be-crazy-on-the-forces-at-work-in-qualitative-research-recruiting): Recruiting qualified, articulate participants that show up for the study is not so easy. Yet, it can be argued that recruiting skills may be as essential as th…
- [The Better Mousetrap for Qualitative Research Recruiting](https://www.accelerantresearch.com/articles/the-better-mousetrap-for-qualitative-research-recruiting): For decades, the Insights industry has relied on the same model for recruiting participants to qualitative research studies...hire the local focus group facili…
- [WEBINAR - Winning with Online Qualitative: Tips, Tricks & Best Practices for Clients and Suppliers](https://www.accelerantresearch.com/articles/webinar---winning-with-online-qualitative-tips-tricks-best-practices-for-clients-and-suppliers): Here's something you don't see every day...an in-person focus group facility owner singing the praises of online qualitative research. In this webinar presenta…
- [2020 Back to School Shopping Survey Results](https://www.accelerantresearch.com/articles/2020-back-to-school-shopping-survey-results): Using its proprietary Agora USA online insights community, Accelerant Research polled Americans about their back to school shopping plans and preferences.
- [#NationalChickenWingDay Survey Results](https://www.accelerantresearch.com/articles/nationalchickenwingday-survey-results): July 29th was National Chicken Wing Day, and in honor of the momentous occasion, Accelerant Research surveyed American consumers about their chicken wing prefe…
- [WEBINAR - Meal Delivery Services in the Age of COVID-19: What Winning Looks Like](https://www.accelerantresearch.com/articles/webinar---meal-delivery-services-in-the-age-of-covid-19-what-winning-looks-like): In this webinar presentation from last month's Quarantined Virtual Insights Conference, Bill McDowell (Accelerant Research COO) details a case study which high…
- [Even Better than the Horse's Mouth: Tru-Recruit Qualitative Research Participant Validation](https://www.accelerantresearch.com/articles/even-better-than-the-horses-mouth-tru-recruit-qualitative-research-participant-validation): Since the dawn of qualitative research time, participant recruitment has relied primarily upon self-reported consumer information to identify qualified researc…
- [Recap: Quarantined Virtual Insights Conference (#QVIC2020)](https://www.accelerantresearch.com/articles/recap-quarantined-virtual-insights-conference-qvic2020): On April 14-15, 2020, Accelerant Research hosted the Quarantined Virtual Insights Conference (#QVIC2020) as a welcome distraction from the chaotic newsreel abo…
- [Recruiting Participants for IHUTs: Control is Critical and Cheap is Dear](https://www.accelerantresearch.com/articles/recruiting-participants-for-ihuts-control-is-critical-and-cheap-is-dear): Sensory scientists are those in the research and development(R&D) department who operate as liaison between R&D initiatives and the consumer. Through testing,…
- [Pre and Post Super Bowl Survey Results](https://www.accelerantresearch.com/articles/pre-and-post-super-bowl-survey-results): Using its proprietary Agora USA consumer insight community, Accelerant Research polled Americans before and after the big game.
- [Two Types of People Survey](https://www.accelerantresearch.com/articles/two-types-of-people-survey): Here's a fun set of polls Accelerant Research recently conducted among members of its Agora USA online insights community.
- [Streaming Service Survey Results](https://www.accelerantresearch.com/articles/streaming-service-survey-results): Using its proprietary Agora USA insights panel, Accelerant Research polled 1,081 Americans about their streaming service usage.
- [New Year's Resolution Survey Results](https://www.accelerantresearch.com/articles/new-years-resolution-survey-results): Using its proprietary Agora USA insights panel, Accelerant Research polled 1,725 Americans about their 2020 New Year's resolutions.
- [Tipping Survey Results](https://www.accelerantresearch.com/articles/tipping-survey-results): Using its proprietary Agora USA insights panel, Accelerant Research polled 1,368 Americans about their tipping habits.
- [Accelerant Research Qualitative Recruitment Scores a 98% Show Rate in 2019](https://www.accelerantresearch.com/articles/accelerant-research-qualitative-recruitment-scores-a-98-show-rate-in-2019): When it comes to qualitative research recruiting, sweating the details is of paramount importance. That's our takeaway as we look back on the wide variety of p…
- [Danger Will Robinson: All Bots are not as friendly as me](https://www.accelerantresearch.com/articles/danger-will-robinson-all-bots-are-not-as-friendly-as-me): I am probably dating myself in saying one of my favorite TV shows when I was a kid was "Lost In Space" which premiered in 1965 and ran for three seasons. For w…
- [Qualitative Recruitment for Neuro Research Studies](https://www.accelerantresearch.com/articles/qualitative-recruitment-for-neuro-research-studies): Neuro research studies have grown in popularity over the past several years, and for many good reasons that center on enabling marketers to collect data based…
- [2019 Labor Day Survey](https://www.accelerantresearch.com/articles/2019-labor-day-survey): Using its proprietary Agora USA online insights community, Accelerant Research polled 930 Americans about their Labor Day Weekend Activities.
- [2019 Summer Vacation Survey Results](https://www.accelerantresearch.com/articles/2019-summer-vacation-survey-results): Using its proprietary Agora USA online insights community, Accelerant Research polled 1,900 Americans about their summer vacation plans.
- [Pumpkin Spice Survey Results](https://www.accelerantresearch.com/articles/pumpkin-spice-survey-results): Lots of debate on social media about how early is too early on the heels of @ dunkindonuts announcing rollout of their Pumpkin Spice in late August, so Acceler…
- [Using Augmented Reality in Qualitative Research](https://www.accelerantresearch.com/articles/using-augmented-reality-in-qualitative-research): As applications for augmented reality (AR) become more widespread, the market research industry has a huge opportunity to leverage these technologies for bette…
- [White Glove Recruiting](https://www.accelerantresearch.com/articles/white-glove-recruiting): You have chosen the cities where you, your clients, and your colleagues will travel for focus groups. Now, you must contact the facilities in these cities and…
- [AI's Biggest Impact on Market Research Should Terrify Us All](https://www.accelerantresearch.com/articles/ais-biggest-impact-on-market-research-should-terrify-us-all): The market research & insights industry is buzzing with excitement over newly emerging and horizon applications of artificial intelligence (AI), and rightfully…

## ARVIC conferences
- [Septemeber 2026 ARVIC](https://www.accelerantresearch.com/conferences/septemeber-2026-arvic): ARVIC September 2026
- [August 2026 ARVIC](https://www.accelerantresearch.com/conferences/august-2026-arvic): Accelerant Research is thrilled to continue our series of FREE Virtual Insights Conferences (#ARVIC), as an opportunity for connecting, networking, and buildin…
- [June 2026 ARVIC](https://www.accelerantresearch.com/conferences/june-2026-arvic): The June 2026 ARVIC conference challenged insights professionals to move beyond reactive habits, treating fraud, personalization, ethics, and AI as interconnec…
- [April 2026 ARVIC](https://www.accelerantresearch.com/conferences/april-2026-arvic): The April 2026 ARVIC conference challenged insights professionals to move beyond generating reports and toward driving decisions, cultural change, and lasting…
- [March 2026 ARVIC](https://www.accelerantresearch.com/conferences/march-2026-arvic): The March 2026 ARVIC conference examined how AI is reshaping research and design practice, pressing the field to sharpen human judgment, defend data quality, a…
- [February 2026 ARVIC](https://www.accelerantresearch.com/conferences/february-2026-arvic): The February 2026 ARVIC conference explored how research teams can stay resilient and effective by connecting experience disciplines, integrating AI thoughtful…
- [October 2025 ARVIC](https://www.accelerantresearch.com/conferences/october-2025-arvic): The October 2025 ARVIC conference brought together researchers to explore richer, more human-centered approaches to understanding people, from embodied listeni…
- [August 2025 ARVIC](https://www.accelerantresearch.com/conferences/aug-2025-arvic): The August 2025 ARVIC conference explored how market research careers, methods, and client relationships are evolving across generations and in the age of AI.
- [July 2025 ARVIC](https://www.accelerantresearch.com/conferences/july-2025-arvic): Accelerant Research was proud to present a webinar on Thursday, July 31st titled "Unconventional Career Paths into Research" featuring Susan Shaw, Customer Res…
- [March 2025 ARVIC](https://www.accelerantresearch.com/conferences/march-2025-arvic): The March 2025 ARVIC conference explored how researchers can produce more credible, actionable insights by strengthening methods, improving data quality, and u…
- [March 2025 ARVIC](https://www.accelerantresearch.com/conferences/march-13-2025): The March 2025 ARVIC conference centered on restoring human connection as the foundation of research and design practice in an era of growing AI and business p…
- [February 2025 ARVIC](https://www.accelerantresearch.com/conferences/february-27-2025): Accelerant Research was proud to present a webinar on Thursday, February 27th titled "Transforming Insights into Results: Advancing Influence in Corporate Land…
- [February 2025 ARVIC](https://www.accelerantresearch.com/conferences/february-11-2025-arvic): The February 2025 ARVIC conference focused on building rigorous, context-aware ad testing programs that translate creative measurement into clear, actionable d…
- [January 2025 ARVIC](https://www.accelerantresearch.com/conferences/january-2025-arvic): The January 2025 ARVIC conference focused on making UX research financially legible to business stakeholders through a practical, conservative, and credible fr…
- [December 2024 ARVIC](https://www.accelerantresearch.com/conferences/december-2024-arvic): The December 2024 ARVIC conference focused on defending research quality against survey fraud, presenting practical, layered techniques for detecting and remov…
- [November 2024 ARVIC](https://www.accelerantresearch.com/conferences/november-2024-arvic): The November 2024 ARVIC conference pressed insights and UX professionals to modernize their practices, broaden their roles, and use AI and agile methods to sta…
- [September 2024 ARVIC](https://www.accelerantresearch.com/conferences/september-2024-arvic): The September 2024 ARVIC brought together insights leaders to argue that the profession's future belongs to those who interpret, socialize, and connect data ra…
- [August 2024 ARVIC](https://www.accelerantresearch.com/conferences/august-2024-arvic): Accelerant Research was excited to host another FREE Virtual Insights Conference (#ARVIC) on August 24th as an opportunity for connecting, networking, and buil…
- [March 2024 ARVIC](https://www.accelerantresearch.com/conferences/march-2024-arvic): The March 2024 ARVIC conference brought together researchers and practitioners to explore how sharper methods, stronger team culture, and faster decision-makin…
- [October 2023 ARVIC](https://www.accelerantresearch.com/conferences/october-2023-arvic): The October 2023 ARVIC conference focused on how researchers can build more durable, actionable programs by rethinking how they communicate findings, engage st…
- [August 2023 ARVIC](https://www.accelerantresearch.com/conferences/august-2023-arvic): The August 2023 ARVIC conference united researchers and practitioners around a single conviction: rigorous methods only deliver value when paired with sharp co…
- [March 2023 ARVIC](https://www.accelerantresearch.com/conferences/march-2023-arvic): The March 2023 ARVIC conference brought together practitioners to advance research methods, organizational capability, and the translation of insights into dec…
- [October 2022 ARVIC](https://www.accelerantresearch.com/conferences/october-2022-arvic): The October 2022 ARVIC conference brought together insights practitioners from major consumer brands to share hands-on methods for connecting behavioral data,…
- [June 2022 ARVIC](https://www.accelerantresearch.com/conferences/june-2022-arvic): The June 2022 ARVIC conference focused on rigorous, practical pricing research, offering researchers and product teams a clear framework for choosing and execu…
- [April 2022 ARVIC](https://www.accelerantresearch.com/conferences/april-2022-arvic): The April 2022 ARVIC conference brought together research and product practitioners to examine inclusive design principles, distributed team cohesion, and meth…
- [March 2022 ARVIC](https://www.accelerantresearch.com/conferences/march-2022-arvic): The March 2022 ARVIC conference focused on building disciplined, context-aware ad testing frameworks that prioritize normative benchmarking and ongoing measure…
- [October 2021 ARVIC](https://www.accelerantresearch.com/conferences/october-2021-arvic): The October 2021 ARVIC conference focused on making research more durable and trustworthy by building shared ownership, protecting vulnerable participants, and…
- [September 2021 ARVIC](https://www.accelerantresearch.com/conferences/september-2021-arvic): This conference brings together researchers from sports media, consumer products, and entertainment to explore how UX and insights practitioners earn organizat…
- [July 2021 ARVIC](https://www.accelerantresearch.com/conferences/july-2021-arvic): The July 2021 ARVIC conference brought together practitioners and academics to tackle how research teams can move faster, scale wider, and stay credible in a r…
- [May 2021 ARVIC](https://www.accelerantresearch.com/conferences/may-2021-arvic): The May 2021 ARVIC conference challenged researchers to sharpen their interview craft and question the validity of common preference measures, with practical m…
- [April 2021 ARVIC](https://www.accelerantresearch.com/conferences/april-2021-arvic): The April 2021 ARVIC conference examined researcher responsibility across three fronts: the societal effects of product design, the emotional demands of fast-m…
- [March 2021 ARVIC](https://www.accelerantresearch.com/conferences/march-2021-arvic): The March 2021 ARVIC brought together practitioners across CX research, ethnography, retail, and survey methodology to make the case for faster, more credible,…
- [February 2021 ARVIC](https://www.accelerantresearch.com/conferences/february-2021-arvic): The February 2021 ARVIC conference centered on the human and organizational skills that make research matter, arguing that empathy, political awareness, and co…
- [October 2020 ARVIC](https://www.accelerantresearch.com/conferences/october-2020-arvic): The October 2020 ARVIC conference brought together insights practitioners to share how rigorous research operations, adaptive tracking, and strategic integrati…
- [August 2020 ARVIC](https://www.accelerantresearch.com/conferences/august-2020-arvic): The August 2020 ARVIC conference examined how research and innovation teams can deliver sharper, more actionable insights by prioritizing quality, adaptability…
- [May 2020 ARVIC](https://www.accelerantresearch.com/conferences/may-2020-arvic): The May 2020 ARVIC conference brought together insights, marketing, and product leaders to explore how COVID-19 was reshaping consumer behavior, research metho…
- [April 2020 ARVIC](https://www.accelerantresearch.com/conferences/april-2020-arvic): The April 2020 ARVIC conference examined how COVID-19 was reshaping research practice, consumer behavior, and organizational decision-making, while surfacing e…

## ARVIC talks
- [The DIY vs. Do-It-For-Me Framework for Outsourcing Market Research](https://www.accelerantresearch.com/arvic/april-2020-arvic/talk--NC9_auvw1c): Susan Lawson, from the market research and insights team at Allstate, presents a practical framework for deciding when to conduct research in-house versus outs…
- [Both Sides Now: The Importance of Having Both Client and Supplier Side Perspectives](https://www.accelerantresearch.com/arvic/february-2021-arvic/talk--td_DyyXbMA): Jason Jacobson, drawing on 20-plus years on the supplier side and a recent move to the client side at Woodside Homes, walks through seven areas where the suppl…
- [AI's Impact on the Gift-Giving Process: Research Findings from UGA MMR Candidates](https://www.accelerantresearch.com/arvic/march-2025-arvic/talk--uZLx6WJXDA): Master of Marketing Research candidates at the University of Georgia, led by program director Dr. Marcus Kua, presented findings from a two-phase research proj…
- [The Future of the Insights Professional: Skills, Strategy, and Staying Relevant](https://www.accelerantresearch.com/arvic/september-2024-arvic/talk--v2OKtTOztM): Sar Djal argues that insights professionals face a defining inflection point driven by AI, data abundance, and rising stakeholder expectations. The talk makes…
- [Comprehensive Category Study: Meal Delivery Services During COVID-19](https://www.accelerantresearch.com/arvic/may-2020-arvic/talk-02os6eSLbkQ): Bill McGowan, CEO of Accelerant Research, walks through a self-funded comprehensive category study of the meal delivery service market conducted during the COV…
- [Think Like a Fraudster: The Blind Spot in the Industry Fraud Conversation](https://www.accelerantresearch.com/arvic/june-2026-arvic/talk-1XGNfv8_TGA): Terrence McCarron, CEO and founder of Opinion Route, argues that the market research industry's fraud conversation is dominated by emotion and individual stake…
- [How to Create a Service Blueprint](https://www.accelerantresearch.com/arvic/march-2023-arvic/talk-1ml9RyQqb7o): Melissa Jamma, Product Experience Researcher at LPL Financial, walks through her end-to-end process for building service blueprints, using two real examples fr…
- [Listening With Your Whole Body: How Ethnographic Interviews Yield Deeper Insights](https://www.accelerantresearch.com/arvic/october-2025-arvic/talk-1msTudLa4xA): Matt, a UX researcher at Tapestry (parent company of Coach and Kate Spade) with a background in ethnomusicology, argues that listening is not a passive act but…
- [Used Only as Intended: How Researchers and Designers Can Improve the Social Impact of Emerging Technology](https://www.accelerantresearch.com/arvic/april-2021-arvic/talk-39ub73Mccrg): Mandy Drew, UX Research Manager for Equitable Design at Capital One, draws on personal experience losing family members to social media misinformation to argue…
- [Tips, Tricks, and Techniques for Conducting User Interviews](https://www.accelerantresearch.com/arvic/may-2021-arvic/talk-4WGFtbVfkPM): Leslie Salazar Bushell, a senior UX researcher with over 20 years of experience, walks through practical methods for making user interviews more efficient and…
- [Operational Excellence and an Outcome-Driven Approach for UX Research](https://www.accelerantresearch.com/arvic/october-2020-arvic/talk-52wFxAEVbhY): Researchers from Zillow Group's centralized UX research team describe how they adapted their product-side outcome framework to define and pursue operational ex…
- [Democratizing Research Without Jeopardizing Your Job](https://www.accelerantresearch.com/arvic/july-2021-arvic/talk-574EqkFBOHo): Sean Good, sole UX researcher at Jane.com, walks through how a one-person research function can extend its reach across an organization without losing quality…
- [The First 30 Days: How to Activate Mobile App Users and Build Lasting Engagement](https://www.accelerantresearch.com/arvic/november-2024-arvic/talk-5EgGr4trEug): Jenny Lewis, Head of Customer Insights at Airship, presents research on the "activation phase," the first 30 days after a mobile app download. She outlines thr…
- [How to Interview Like a Detective](https://www.accelerantresearch.com/arvic/august-2020-arvic/talk-5iLz6nKekhs): Dr. Ari Zilmanow, a former police detective turned insights professional, makes the case for prioritizing qualitative interview quality over data quantity. Usi…
- [Collaborative Synthesis: Bringing Teams Along the Research Journey](https://www.accelerantresearch.com/arvic/october-2021-arvic/talk-6IrDNJWdaCw): Jamie Petes, a senior UX researcher working in financial services, shares practical methods for involving cross-functional team members at every stage of the r…
- [How The Weather Channel Proves Attentive Audiences to Brands Using T-Vision Data](https://www.accelerantresearch.com/arvic/april-2022-arvic/talk-7OqRZVbuQTo): JT Peace, Associate Director of Ad Sales and Strategic Insights at The Weather Channel, presents findings from a study conducted with T-Vision that measures re…
- [Starting a UX Research Function from the Ground Up](https://www.accelerantresearch.com/arvic/march-2023-arvic/talk-8EKHbLDqcTc): Mary Curran, Senior Manager of UX Research at Warner Music Group, draws on eight years of experience building research functions from scratch to walk through a…
- [Moving the Needle: Techniques for Translating Research into Progress](https://www.accelerantresearch.com/arvic/august-2023-arvic/talk-8XwJe150xwk): Heidi Carrion of J.M. Smucker, joined by Kathy Wilcox and Joe Watson of Switch Innovation Lab, shares practical techniques for moving research from insight to…
- [Exploring the Line Between Human and AI Value in Market Research](https://www.accelerantresearch.com/arvic/october-2023-arvic/talk-8cVP_a5zT3o): Priya Mathur, Senior Customer Intelligence Manager at Google Cloud, walks through where generative AI can realistically take on market research tasks today, an…
- [Generations in Research: A Father-Daughter Conversation on Careers, Methods, and the Industry's Evolution](https://www.accelerantresearch.com/arvic/aug-2025-arvic/talk-8qxF4mk6fEw): Joe and Molly, a father-daughter pair with combined experience spanning quant and qual research across agency, in-house, and independent firm settings, discuss…
- [Practically Scaling Research for Maximum Impact](https://www.accelerantresearch.com/arvic/may-2020-arvic/talk-9ZZYyQjkcc4): Kendra Speed, Head of Customer Strategy and Insights at Dropbox, outlines five practices researchers can use to lead with impact during periods of uncertainty.…
- [Battling Bots and Other Online Predators in Market Research](https://www.accelerantresearch.com/arvic/december-2024-arvic/talk-9_gmWpT4wUA): Julie Pavit, a market research veteran with experience at Nielsen, Johnson Controls, and Accelerant Research, walks through the growing threat of survey fraud,…
- [Why We Hoard Toilet Paper: Using Insider Insight to Study Crisis Consumer Behavior](https://www.accelerantresearch.com/arvic/april-2020-arvic/talk-9fYwi4xLv1A): Mona, founder of Motivate Design, presents a qualitative study on toilet paper hoarding during the early weeks of COVID-19. She uses the study as a practical d…
- [The Failure of UX Personas and How to Make Them Better](https://www.accelerantresearch.com/arvic/march-2023-arvic/talk-BFguqx7-SZ0): Alex, UX Research Manager at US Bank, argues that traditional user personas fail because fictional details, stock photos, and made-up names introduce bias and…
- [Best Practices for Using Crowdsourcing Platforms in Survey Research: The Case of Amazon Mechanical Turk](https://www.accelerantresearch.com/arvic/july-2021-arvic/talk-BHgHBgKf3Mc): Dr. Cihan Cobanoglu, McKibben Endowed Chair Professor at the University of South Florida and Director of the M3 Center, walks through the theory and practical…
- [Transitioning from Office to Working from Home: Lessons from Remote-First Companies](https://www.accelerantresearch.com/arvic/april-2020-arvic/talk-BQ7Y6IKxZ04): Jayden Brazil, host of the Happy Market Research Podcast, draws on a special-edition podcast series to share practical guidance for market researchers and insi…
- [Anatomy of a Creative Test: A Practical Framework for Ad Evaluation](https://www.accelerantresearch.com/arvic/march-2022-arvic/talk-DJWtVagaKwg): Bill McDowell, CEO of Accelerant Research, walks through the company's framework for creative and ad testing, covering KPI scorecards, normative databases, and…
- [Virtual Focus Groups on Suicide: Protecting Participant Safety](https://www.accelerantresearch.com/arvic/october-2021-arvic/talk-DOYUejI1eFY): Alyssa Schuler of Lines for Life, a regional nonprofit focused on suicide prevention and substance abuse, presents the safety protocols her team developed for…
- [Leveraging User Behavioral Data for Smarter Email Surveys](https://www.accelerantresearch.com/arvic/october-2022-arvic/talk-EOylAin16e4): Alex Strauss, Consumer Insights Specialist at Roku, walks through how Roku built a program that connects behavioral log data to email survey research. The talk…
- [Data Privacy in a Pandemic: What COVID-19 Means for Personal Data Collection and the Research Industry](https://www.accelerantresearch.com/arvic/april-2020-arvic/talk-Eaguok0D3H8): Reg Baker, North American Regional Ambassador at ESOMAR, argues that the COVID-19 pandemic has dramatically accelerated both the volume of personal data being…
- [Navigating Sudden Unemployment as a UX Researcher: One Senior Researcher's Journey Through COVID-19](https://www.accelerantresearch.com/arvic/april-2020-arvic/talk-ElCR0-LxHJQ): Joel Barr, a senior UX researcher with seven years of experience in healthcare and home improvement retail, shares his personal experience losing his contract…
- [Emotional Intelligence at Work: Strategies for Researchers and Team Leaders](https://www.accelerantresearch.com/arvic/march-2024-arvic/talk-Et-ZhrWcz60): Lori Walker, a custom insights master moderator and doctoral candidate, walks through the four components of emotional intelligence (EQ), practical strategies…
- [What My Market Research Parents Missed: Habits We Need to Break](https://www.accelerantresearch.com/arvic/november-2024-arvic/talk-FaZS6eCxuKk): Solomon Bennett, Senior Director of Guest Insights at Vail Resorts, reflects on four deeply ingrained habits he inherited early in his research career and argu…
- [People Buy from People: Pandemic or Not](https://www.accelerantresearch.com/arvic/may-2020-arvic/talk-G46B_8McUSk): Priscilla McKenny, President of Little Bird Marketing, argues that the shift to anonymous online buying makes it essential for insights professionals and selle…
- [Debunking A/B Testing Best Practices](https://www.accelerantresearch.com/arvic/april-2020-arvic/talk-GHhaawj3gOM): Chad Sanderson, Head of Product for the Data Platform at Convoy, challenges commonly accepted A/B testing best practices, particularly the two-week experiment…
- [The Evolution of UX Research in a Turbulent Tech Market](https://www.accelerantresearch.com/arvic/november-2024-arvic/talk-GUXqFqidKDg): Rema, a UXR lead at JP Morgan Chase, surveys the recent contraction in UX research hiring and argues that researchers who remain tactical and siloed are most a…
- [Beyond Dollars and Cents: A Framework for Measuring the Long-Term Return on Ethnographic Investment](https://www.accelerantresearch.com/arvic/april-2026-arvic/talk-HW33rzv-yXg): A researcher and anthropologist with experience across academia, freelancing, and in-house work at Lowe's argues that traditional ROI calculations are too narr…
- [Building an Online Customer Advisory Board: A Credit Union Case Study](https://www.accelerantresearch.com/arvic/october-2023-arvic/talk-HXAxXvhD7hs): Anjanna Paul, a UX, CX, and market research practitioner at Community America Credit Union, walks through how her team designed and ran an online Customer Advi…
- [Rapport at a Distance: Getting Into the Groove With Your Interviewee](https://www.accelerantresearch.com/arvic/april-2020-arvic/talk-H_A0ZiVvQJ0): Jenny Collins, Senior Design Researcher at Ford Motor Company, shares practical techniques for building genuine rapport during remote qualitative interviews an…
- [Preference Testing in UX Research: Should You Do It?](https://www.accelerantresearch.com/arvic/may-2021-arvic/talk-I8qeW_Iqxhs): Molly Malson of Charles Schwab makes the case that preference questions, as commonly used in usability testing, do not reliably correlate with actual usability…
- [From TV Researcher to Media Data Scientist: Navigating Media's Structural Shift](https://www.accelerantresearch.com/arvic/april-2022-arvic/talk-IfghRHRyy8k): Michael Capretta, VP of Global Research, Insights and Analytics at Warner Bros. Discovery, traces the evolution of the media business from cable TV's dual-reve…
- [](https://www.accelerantresearch.com/arvic/february-27-2025/talk-J7PrZ6VmqmM)
- [Customer Insights and Metrics: How CX Research Is Changing the Game for Market Research](https://www.accelerantresearch.com/arvic/march-2021-arvic/talk-JGqBjZaky-A): Mark Michelson, CEO of CX Forums, traces the full scope of customer experience research, from qualitative design studies and journey mapping through to quantit…
- [The Unconventional Path to UX Research: From Engineering to Ford](https://www.accelerantresearch.com/arvic/july-2025-arvic/talk-Jq_fZ860A50): Susan, a UX researcher at Ford, traces her career from planning and test engineering through ergonomics consulting to automotive UX, arguing that non-tradition…
- [Influencing with Insights: Getting People to Act](https://www.accelerantresearch.com/arvic/april-2020-arvic/talk-Ks7J3HtAcgk): Naja Hendricks, an analytics and insights leader at Procter & Gamble, walks through a practical blueprint for turning research findings into decisions. She cov…
- [Decision Shapers, Not Insight Generators: Reframing the Value of the Insights Function](https://www.accelerantresearch.com/arvic/april-2026-arvic/talk-M6a-OEIMavs): Sarb Dana Brown, Global Insights Lead at the Clorox Company, argues that the insights function must shift its identity from report generation to decision shapi…
- [Building a Voice of the Associate Research Program Inside a Technology Organization](https://www.accelerantresearch.com/arvic/october-2023-arvic/talk-MDoAlbdJogM): Courtney Rodriguez, a researcher at Nationwide, describes how she built a Voice of the Associate (VOA) research program within the company's Digital Workplace…
- [Who X: UX, CX, EX, What's Next? Personal Notes on Experience Maxing](https://www.accelerantresearch.com/arvic/february-2026-arvic/talk-MIW9usHn8TU): Cherylyn, Associate Director of UX Research at Verizon Connect, traces the maturation of experience design from UX through CX and EX, arguing that each discipl…
- [From Generic to Genius: How Personalization Transforms User Engagement](https://www.accelerantresearch.com/arvic/september-2024-arvic/talk-OEKcKnl6POo): Niha Pakara, Loyalty Analytics and Customer Insights Leader at The Fresh Market, walked through the strategic and practical dimensions of personalization at th…
- [Mitigating Shiny Object Syndrome in Business Technology Evaluation Research](https://www.accelerantresearch.com/arvic/august-2023-arvic/talk-OWE-MO_DK-E): Andrew Comerford, founder of Day 31 Consulting, draws on nearly 30 years of technology consulting experience to explain how "shiny object syndrome" distorts bu…
- [Hyperpersonalization: Tailored Experiences in the Age of AI](https://www.accelerantresearch.com/arvic/june-2026-arvic/talk-OYcQq0GYB14): Gavin Johnston, Director of UX Research at Hyatt Hotels, walks through how Hyatt approaches hyperpersonalization using a combination of AI, behavioral data, an…
- [Owning the Audience Relationship and Feedback Loop: Morning Brew's Approach to Proprietary Research](https://www.accelerantresearch.com/arvic/september-2024-arvic/talk-P7NA28NUGXA): Mike Nanan, Senior Director of Insights and Analytics at Morning Brew, walks through how his team built and operates a 100,000-member proprietary insights comm…
- [Making Inclusive Design Accessible to Everyone: Seven Principles for Research and Product Teams](https://www.accelerantresearch.com/arvic/april-2022-arvic/talk-PAiDwNa6MEk): Jamal Digital Davis walked through the seven principles of inclusive design as they apply to market research and digital product development. He focused on how…
- [Navigating UX in the World of AI](https://www.accelerantresearch.com/arvic/march-2026-arvic/talk-PLFe8y__Me8): Devon Singh and Ranju, UX practitioners from First American Insurance and NYU respectively, explore how the rise of AI is reshaping UX and research practice. T…
- [Van Westendorp Pricing Research: Best Practices and a Worked Example](https://www.accelerantresearch.com/arvic/june-2022-arvic/talk-QA8vjMYg_C4): Courtney Fabit, Senior Project Manager at Accelerant Research, walks through when conjoint analysis is and is not the right pricing tool, then explains how and…
- [The Price of Insight: The Overlooked Realities of Conducting Research in Vulnerable Communities](https://www.accelerantresearch.com/arvic/june-2026-arvic/talk-QmoXAEhm9MY): Carrie Dugan, a user researcher, argues that insight produced in high-stakes research environments is never neutral. Drawing on a session with a 30-year-old ca…
- [The Politics Behind the Data: Navigating Organizational Dynamics as a Researcher](https://www.accelerantresearch.com/arvic/february-2021-arvic/talk-SBjnX1_1Rg8): Tyler Mangum, Principal User Researcher at Oracle, argues that technical research skills alone are not enough to drive impact. He walks through the organizatio…
- [Storytelling with Comics: Communicating UX Research Findings](https://www.accelerantresearch.com/arvic/october-2023-arvic/talk-SLIEO8pbz-s): Nicole Hunt, a UX researcher at JB Hunt, presents a practical approach to using comic strips as a research communication tool. She walks through core storytell…
- [Expired Insights: Why Research Must Evolve as Fast as the World Does](https://www.accelerantresearch.com/arvic/november-2024-arvic/talk-SPK5tv_AZ9E): A market research practitioner argues that insights have a shelf life, and that relying on outdated findings leads to missed opportunities and flawed strategy.…
- [Jobs to Be Done in the Real World: A Case Study from Promethean](https://www.accelerantresearch.com/arvic/october-2022-arvic/talk-TacBB44Za5w): Anna Hughes, Director of User Research at Promethean, walks through how her team applied the Jobs to Be Done (JTBD) framework to a real classroom management pr…
- [Research and Anxiety: Lessons from the COVID-19 Vaccine Rollout at Walgreens](https://www.accelerantresearch.com/arvic/april-2021-arvic/talk-Te9o1dq8uE4): Josh Freeze, Senior Design Researcher at Walgreens, recounts six months of conducting design research to support the COVID-19 vaccine rollout. He describes how…
- [Gen Z Coffee Segmentation: Five Consumer Profiles and Business Implications](https://www.accelerantresearch.com/arvic/february-2026-arvic/talk-UPtVEY-AE8Y): A team of Master of Marketing Research students from the University of Georgia presented findings from a segmentation study on Gen Z coffee consumption habits.…
- [Real-Time Media Insights in the Age of COVID-19](https://www.accelerantresearch.com/arvic/april-2020-arvic/talk-URh0IYd8rg8): Tom Somers, VP of Audience Intelligence and Development at Tegna, shares how a major local TV group used real-time data sources, including Nielsen/comScore rat…
- [Using Mobile App Engagement Data as an Indicator for Brand Loyalty](https://www.accelerantresearch.com/arvic/october-2022-arvic/talk-VG1b1M_aTgI): Kendall McMahon, Director of Measurement, Insights, and Strategy at T-Mobile Advertising Solutions, walked through how T-Mobile collects and scales proprietary…
- [Sharing the Power of Rapid Research: A Self-Serve Program for Cross-Functional Teams](https://www.accelerantresearch.com/arvic/october-2022-arvic/talk-VdBysv30clg): Amanda Gill, a researcher at Lyft, describes how she built a rapid research program to meet overwhelming demand as a solo researcher in Lyft's New York office.…
- [Transforming the Pet Care Category Through Shopper Based Design](https://www.accelerantresearch.com/arvic/april-2020-arvic/talk-VmTQQETjWqc): Karen Lee, Shopper Insights lead for cat main meal at Mars Petcare, walks through the company's proprietary Shopper Based Design process, explaining how propos…
- [Leveraging Empathy to Drive Qualitative Insights Forward](https://www.accelerantresearch.com/arvic/march-2023-arvic/talk-WFm7f7ABQkc): Sophie Reese, Senior Manager of Strategic Insights and Voice of the Customer, argues that empathy, not objectivity, is the most critical skill in qualitative r…
- [Tracking Consumers Through COVID-19: How Wolverine Worldwide Mobilized a Seven-Month Insights Tracker](https://www.accelerantresearch.com/arvic/october-2020-arvic/talk-WxTIjboGbkE): Ora Nelson, Senior Manager of Consumer Insights at Wolverine Worldwide, describes how her team built and ran a longitudinal consumer tracker starting one week…
- [Building a Culture for Policy Within UX Research](https://www.accelerantresearch.com/arvic/april-2020-arvic/talk-Xi8Tj1ugYKY): Beth Guido, Research Policy Program Manager at Facebook, closes the April 2020 ARVIC quarantine virtual insights conference with a lightning talk on how to emb…
- [Reinventing Brand Measurement: A Seven-Year Journey at Ally Financial](https://www.accelerantresearch.com/arvic/october-2020-arvic/talk-XoEg17XJ0V8): Ashley Spring, Director of Marketing Research at Ally Financial, walks through a seven-year evolution of brand measurement at Ally, from two costly, siloed sur…
- [The Superwoman Schema as a Cultural Narrative in the Lives of African-American Women Computer Science Majors](https://www.accelerantresearch.com/arvic/august-2023-arvic/talk-Y1q_081MXYA): Dr. Daya Bonet presents her dissertation research, a narrative personality exploratory study examining how African-American women computer science majors use t…
- [Fresh From the Source: Analyzing Consumer Attitudes Towards Locally Sourced Groceries](https://www.accelerantresearch.com/arvic/march-2024-arvic/talk-YCv-ZvVp9JY): MMR candidates from the University of Georgia, led by Dr. Marcus Kuna, presented findings from a 400-person online survey examining consumer attitudes toward l…
- [How to Run Effective PURE Usability Audits: A Practical Guide](https://www.accelerantresearch.com/arvic/march-2025-arvic/how-to-run-effective-pure-usability-audits-a-practical-guide): Trevor, a UX researcher with nearly 20 years of experience, walks through how to implement PURE (Pragmatic Usability Rating by Experts) audits in real organiza…
- [Developing Employee and Executive Programs to Drive Customer Empathy at H&R Block](https://www.accelerantresearch.com/arvic/april-2026-arvic/talk-YsHs76ltQP0): Kelsey Salisbury, Director of the Customer Center of Excellence at H&R Block, shares how her team builds company-wide customer empathy through three interconne…
- [Automotive Marketing and the Impact of COVID-19 on Domestic Vehicle Production and Sales](https://www.accelerantresearch.com/arvic/may-2020-arvic/talk-ZJ4pBaH1QE4): Jenny Resnick and Kirby Hood from Sinclair Broadcast Group's automotive decision science team walk through how COVID-19 reshaped car buying behavior, dealer op…
- [Treating Employees Like Customers: Internal and External Listening Strategies at Indeed](https://www.accelerantresearch.com/arvic/august-2023-arvic/talk-ZcLjhqjrUVY): Laura and Ben, members of the Voice of Customer team at Indeed, share how the company built parallel internal and external listening strategies over five years…
- [Keeping a Fully Remote Team Connected: Techniques from Charles Schwab's UX Research Practice](https://www.accelerantresearch.com/arvic/april-2022-arvic/talk-_4EmVlhPknM): Molly Malson, Senior Manager of UX Research at Charles Schwab, shares how her team of nearly 50 researchers built connection and cohesion while working fully r…
- [The UX Generalist Advantage Powered by AI](https://www.accelerantresearch.com/arvic/november-2024-arvic/talk-_N0Xk7awp34): Proshanjit Mitra, Lead UX Research and Strategy at Lucid Motors, makes the case for UX professionals to broaden their skills into strategy, design, and adjacen…
- [Maintaining Participant Quality in the Age of AI](https://www.accelerantresearch.com/arvic/march-2026-arvic/talk-_NbbLlHeEl8): An Accelerant research leader delivers an impromptu talk on the growing crisis of fraudulent research participants, showing real-world examples of cheating cau…
- [Engaging Survey Respondents via Email: Strategies for Higher Response Rates](https://www.accelerantresearch.com/arvic/may-2020-arvic/talk-_fnzSk7BLKg): Jonathan Smythe, Senior Customer Insights Manager at Amazon, shares practical strategies for recruiting and retaining survey respondents through email, drawing…
- [How to Socialize Segmentation Insights to Maximize Stakeholder Impact](https://www.accelerantresearch.com/arvic/october-2023-arvic/talk-_sMuD_Y6cFg): Bonnie, Director of Market Insights at Glassdoor, walks through a practical framework for ensuring segmentation research actually gets used inside organization…
- [Hiring Research Rock Stars: Dimensions, Interview Techniques, and Sourcing Strategies](https://www.accelerantresearch.com/arvic/october-2020-arvic/talk-aCVQ5aM3oS8): Pam Nelson, Senior Director of Customer Insights at TIAA, draws on 27 years of hiring experience to outline what separates research rock stars from average can…
- [Reimagining the Future: How Insights Can Make AI Better (and Vice Versa)](https://www.accelerantresearch.com/arvic/february-2026-arvic/talk-agpMW8sXioM): Pavey Gupta presents a three-chapter framework for rethinking how market insights and AI relate to each other, arguing that most AI deployments in insights fai…
- [Beyond 2020: How Young People Around the World Are Thinking About the Future](https://www.accelerantresearch.com/arvic/july-2021-arvic/talk-bI10NvrEGAk): Christian Kurtz, Head of Global Streaming and Corporate Insights at ViacomCBS, presents findings from the "Beyond 2020" study, a global survey of over 8,000 pe…
- [The Power of Storytelling in Sports: The Method Behind the Magic](https://www.accelerantresearch.com/arvic/august-2020-arvic/talk-bZBHVZZDeL0): Renata Polacicio, VP of Research and Insights at ESPN, presents a mixed-methods study ESPN conducted to identify and measure what makes sports stories powerful…
- [Beyond Research: How AI Is Transforming Insights into Decision Engines](https://www.accelerantresearch.com/arvic/june-2026-arvic/talk-dVRTw3pU8zA): Dr. Rima Singh, Consumer Insights Lead for Cargill's Animal Nutrition and Health business, argues that the insights function must evolve from producing researc…
- [Does Scale Direction and Orientation Affect Survey Ratings? A Research-on-Research Experiment](https://www.accelerantresearch.com/arvic/april-2021-arvic/talk-df3Y0j-_iPw): Researchers from the University of Georgia Master of Marketing Research program tested whether presenting rating scales in ascending versus descending order, o…
- [Internal and External Listening in the Age of AI](https://www.accelerantresearch.com/arvic/february-2026-arvic/talk-gRXO9N_loG4): Ben and Laura from Indeed share how their teams use AI and large language models to scale employee and customer listening programs. Ben covers the technical ri…
- [The Three Lenses of Design Thinking: Evolving User Research into a Strategic Role](https://www.accelerantresearch.com/arvic/august-2023-arvic/talk-grPsCOBoabE): Brian Sullivan, Director of User Research and Design Strategy at Sabre Corporation, presents a framework for applying design thinking across three lenses: prod…
- [Customer Experience Management Systems: Do's, Don'ts, and the Power of Open-Ended Feedback](https://www.accelerantresearch.com/arvic/march-2021-arvic/talk-hBP5p5FFMb4): John Whitaker draws on career-spanning experience across B2B and B2C industries to identify recurring best practices, and pitfalls, in customer experience mana…
- [Design, Research, and Human Connection: Lessons from JPL and Beyond](https://www.accelerantresearch.com/arvic/march-13-2025/talk-hCmcB3F8zzA): Paul Lumsdaine, head of research and design operations at NASA's Jet Propulsion Laboratory, joins Brett Kusi of Accelerant Research for a wide-ranging conversa…
- [UX Research Strategies for Success in Highly Regulated Industries](https://www.accelerantresearch.com/arvic/april-2020-arvic/talk-i2e9auqrfL8): Chrissy, VP of Usability, User Research, and Accessibility at Regions Bank, draws on three decades of UX research experience to share five practical strategies…
- [The Guts and Glory of UX Research in Sports Media](https://www.accelerantresearch.com/arvic/september-2021-arvic/talk-i4ypyOKIeX8): Ligia Gill, Senior Manager of UX Research at Turner Sports and Warner Media, shares what it takes to build and run a UX research practice inside a traditional…
- [Using Card Sorts to Unlock Cognitive Models](https://www.accelerantresearch.com/arvic/october-2021-arvic/talk-iCHyP8u3Mt8): Katherine Matzo, Senior Product Researcher at Lowe's Home Improvement, walks through how to extend card sorting beyond information architecture into cultural d…
- [Journey Management as a Capability: From Journey Mapping to Activation](https://www.accelerantresearch.com/arvic/march-2023-arvic/talk-iq8xEnRRDSc): Dr. Nikki Smith, a practitioner in experience management, walks through customer journey management as an organizational capability, with a focused look at jou…
- [Optimizing Whole Foods Market In-Store Venues: Consumer Insights in Action](https://www.accelerantresearch.com/arvic/march-2024-arvic/talk-j3z5bQCMRAQ): Karen Lee, Director of Consumer Insights at Whole Foods Market, walks through how her team used qualitative and quantitative research to understand and evolve…
- [Humanizing the Numbers: How Fender Uses Customer Storytelling to Drive a Data-Driven Culture](https://www.accelerantresearch.com/arvic/september-2021-arvic/talk-jwIslCnKjQo): Cliff Kim, Director of Insights and Analytics at Fender Musical Instruments, shares how his team transforms raw analytics into customer stories that drive acti…
- [Legibility: What, How, and Why It Matters](https://www.accelerantresearch.com/arvic/september-2021-arvic/talk-k5yuVf5V9lo): Jamie Sherman, Senior Product Researcher at Netflix Studio Insights, uses the concept of "legibility" to pull together practical lessons on job searching, comm…
- [Remote Research Using Distributed Neuroscience](https://www.accelerantresearch.com/arvic/april-2020-arvic/talk-kAr1-VJuagg): Dr. Paul Zak, founder of Immersion Neuroscience, presented how wearable sensors and cloud-based algorithms can measure neurological engagement, which he calls…
- [Research Happens: Navigating the Unexpected, Plus a Hot-Off-the-Press Stimulus Survey](https://www.accelerantresearch.com/arvic/march-2021-arvic/talk-kiVS9fCbMG8): Delivered as an unplanned substitute presentation at the March 2021 Accelerant Research Virtual Insights Conference, this talk covers the real-world disruption…
- [Why Can't We All Get Along: A Comparative Critique of Qual and Quant Evaluation Standards](https://www.accelerantresearch.com/arvic/september-2024-arvic/talk-lHoEsT07NgQ): Brandon, a mixed methods UX researcher at United Health Group, argues that the common critique of qualitative research as unscientific stems from applying quan…
- [The State of Research Sample Quality: A Cross-Industry Panel Discussion](https://www.accelerantresearch.com/arvic/march-2025-arvic/talk-lUHhIx-T0xg): Three research industry veterans, representing a sample provider, a research agency, and a client-side insights leader, discuss the deteriorating state of part…
- [The Five Fundamentals of In-Depth Interviews: How the Best User Research Is User Therapy](https://www.accelerantresearch.com/arvic/october-2020-arvic/talk-lnljVZRbf2s): Dr. Cheryl Abelinosa, UX Research Manager at Verizon Connect, argues that clinical psychology and therapeutic interviewing skills are the most transferable and…
- [Winning with Online Qualitative Research: Tips, Tricks, and Best Practices for Clients and Suppliers](https://www.accelerantresearch.com/arvic/august-2020-arvic/talk-nfCTJxTlcu0): Bill McDowell, CEO of Accelerant Research, closes out the August 2020 ARVIC conference with a practical, demonstration-heavy session on adapting qualitative re…
- [From Insights Platform to Implementation: A Personas Case Study with Caesarstone](https://www.accelerantresearch.com/arvic/april-2020-arvic/talk-oUo50uAbbio): Luke Williams, Senior Research Director at Accelerant Research, and Courtney Babbitt, Market Research Manager at Caesarstone, walk through the end-to-end proce…
- [UX Research vs. Consumer Insights: Where the Lines Blur](https://www.accelerantresearch.com/arvic/march-2026-arvic/talk-pk2DItPcB1M): Alex Strauss, Senior Consumer Insights Specialist at Roku, draws on his career journey from consumer insights to UX research to examine how these two disciplin…
- [Service Design Blueprints for Enterprise Software: A Multi-Method UX Research Case Study](https://www.accelerantresearch.com/arvic/august-2023-arvic/talk-qXciG2dk6FA): Jen, a UX researcher at BECU, walks through a real case study in which she used a multi-method research approach, including heuristic evaluation, customer inte…
- [Creative Testing for Ad Effectiveness: Super Bowl Edition](https://www.accelerantresearch.com/arvic/february-11-2025-arvic/talk-quRW8SL-SME): Bill McDow, President of Accelerant Research, walks through the firm's framework for creative asset testing using Super Bowl ads as a live case study. Drawing…
- [Research in the Intelligence Age: Staying Relevant in the AI Revolution](https://www.accelerantresearch.com/arvic/october-2020-arvic/talk-rH7Zo4iVibU): Tanya Franklin, VP of Digital Analytics, Client and Market Intelligence at LPL Financial, traces the arc of AI development from Charles Babbage to neural netwo…
- [Outsourcing Innovation: Building an Industry-Academic Mentorship Collaboration](https://www.accelerantresearch.com/arvic/february-2026-arvic/talk-rkoa7OLzFPs): Stephanie, a UX researcher at Verizon Connect, shares a framework for partnering with a university graduate course to give students real industry experience wh…
- [Ethnography and the Power of the Pivot: Bringing Non-Researchers Into the Field and Adapting When In-Person Research Disappears](https://www.accelerantresearch.com/arvic/march-2021-arvic/talk-rvuFa2DU1Oc): Heidi Carrion, Manager of Insights and Design at ShurTech (maker of Duck Tape, FrogTape, and T-Rex), and Jillian Wells, CEO and Founder of E3 (Employment Engag…
- [The Physical Store: New Realities, New Opportunities](https://www.accelerantresearch.com/arvic/march-2021-arvic/talk-szLC05MiCNM): Presented at the March 2021 ARVIC conference, this session from Chase Design and Simpactful argues that physical stores are not in retreat but are entering a n…
- [Does the Respondent Task or Number of Attributes Affect MaxDiff Results?](https://www.accelerantresearch.com/arvic/march-2023-arvic/talk-t4z94FiElf4): Researchers from an MMR graduate program ran a controlled experiment to test whether two methodological choices in MaxDiff design, the respondent task type (re…
- [Staying the Course: How NASCAR's Consumer Insights Team Navigated an Unprecedented Year](https://www.accelerantresearch.com/arvic/october-2020-arvic/talk-tInz4BU-DC0): Bree Craig, Senior Manager of Consumer Insights at NASCAR, walks through how her internal research team scrapped its 2020 plan and rebuilt it around four prior…
- [Behavioral Economics for Marketing and Consumer Research](https://www.accelerantresearch.com/arvic/april-2020-arvic/talk-tWqZgMO3eJo): Marcus Cunha, Director of the MMR Program at the University of Georgia, presents behavioral economics as a practical lens for understanding how consumers actua…
- [Socializing Insights to Maximize Impact](https://www.accelerantresearch.com/arvic/september-2024-arvic/talk-trMC2c-2_1g): Priyanka Murthy, a UX researcher with experience across industries including industrial design, mental health, and finance, argues that delivering a research r…
- [Mind the Gap: Elevating Your Research Presentations](https://www.accelerantresearch.com/arvic/october-2022-arvic/talk-tuB8YH678Z4): Heidi Kerian, Senior Scientist on the Consumer Foods team at JM Smucker, shares practical techniques for bridging the gap between doing research and presenting…
- [Adapting Traditional Market Research to an Agile Toolkit: A Journey at Lincoln Financial Group](https://www.accelerantresearch.com/arvic/july-2021-arvic/talk-uBzwJP63OUE): Liz Castles, head of enterprise consumer insights at Lincoln Financial Group, walks through Lincoln's two-year journey adopting agile research platforms to clo…
- [Innovation in Sports: Running While Multitasking Online](https://www.accelerantresearch.com/arvic/august-2020-arvic/talk-uJK9gfxnSX8): Lynn Furman, consultant and adjunct professor at the University of North Florida, draws on his background in corporate innovation and the niche sport of joggli…
- [AI-Driven Member Sentiment and Experience Insights: How Experian Consumer Services Elevated Understanding of Member Feedback](https://www.accelerantresearch.com/arvic/february-2026-arvic/talk-vKgmpFA07gE): Pamela Calman, Senior Research Analyst at Experian Consumer Services, walked through a three-phase evolution from manual comment coding to AI-powered cross-sur…
- [Integrated Insights for Today's Tough Questions: Designing Multi-Method Research Programs](https://www.accelerantresearch.com/arvic/october-2020-arvic/talk-vY5XKXqHOaM): Jessica Lopez, Director of Research and Consumer Insights at Viking Cruises, makes the case for replacing single- or two-phase research projects with structure…
- [Does Survey Fielding Duration Affect Results? An A/B Test on Single-Day vs. Multi-Day Data Collection](https://www.accelerantresearch.com/arvic/april-2022-arvic/talk-w7iY8ALq0LA): Two MMR candidates from the University of Georgia, supervised by Dr. Marcus Kunia, presented findings from an A/B test examining whether the number of days a s…
- [Innovation Lessons from Successful CPG Launches](https://www.accelerantresearch.com/arvic/may-2020-arvic/talk-wjqgSEIe6zE): Fran Guzman of Kraft Heinz walked through a framework for understanding why CPG innovation so often falls short, and what separates the rare breakout launches…
- [Seize the Moment: Researching Emerging Tech in the Age of AI](https://www.accelerantresearch.com/arvic/march-2026-arvic/talk-wqawrqMXLAU): Jenny and Amy, lead and senior design researchers at Cisco specializing in cybersecurity and agentic AI, argue that qualitative researchers are needed now more…
- [Calculating the ROI of UX: A Four-Step Framework](https://www.accelerantresearch.com/arvic/january-2025-arvic/talk-wrPoYNivxcI): Trevor, a principal UX researcher with 19 years of experience, walks through a practical four-step framework for quantifying the business value of UX work. The…
- [Gen Z Retail Insights: Work, Side Hustle, Gaming, and the Rise of Chinese Commerce Platforms](https://www.accelerantresearch.com/arvic/march-2024-arvic/talk-xr1XTRwBt7Y): Eddie, co-founder and CEO of Copper Banking, presented findings from Copper's Gen Z teen and family panel, which has grown to over three million members. The t…
- [Give Me More Dolly Parton: A PBS Country Music Documentary Research Journey](https://www.accelerantresearch.com/arvic/october-2020-arvic/talk-yw0kVqAFHR8): Eliza Jacobs, Director of Consumer Insights and Analysis at PBS, walks through 15 months of quantitative research conducted in support of Ken Burns' eight-epis…
- [Embracing Agile Consumer Insights](https://www.accelerantresearch.com/arvic/march-2024-arvic/talk-zEDFY2qOkk4): Molly St. Careno, Senior Growth Marketing Manager at aytm, makes the case for adopting an agile mindset in consumer research, arguing that traditional long-cyc…

## Frequently asked questions
### How long does research take?
It depends on the decision. Accelerant tiers the method so you only buy the depth you need. Tier 1 unmoderated studies take about one week. Tier 2 hybrid studies take about one to two weeks. Tier 3 moderated and strategic work takes about two to four weeks.

### What does rapid research mean?
Rapid research is matching the research method to the decision in front of you, so quick validation moves at sprint speed and deeper strategic work still gets full rigor. It is how Accelerant delivers fast without compromising sample quality.

### How is a proprietary panel different from generic sample?
Agora USA is Accelerant's own U.S. consumer panel, recruited and managed in-house, continuously engaged, and quality-controlled. Generic aggregated sample is bought from third-party exchanges with little visibility into who is behind the responses. The proprietary panel produces higher sample quality, lower incidence rates, and faster fill.

### Should I hire a research firm, or can AI do it?
AI tools speed up parts of research, and Accelerant uses them. They do not replace a designed study, a vetted panel, or a researcher who knows which question actually answers your decision. The firm-versus-AI choice is a false one. The real question is whether your method matches your decision, which is exactly what Rapid Research is built to get right.

### How much does research cost?
It depends on a few things: which tier fits the question (unmoderated, hybrid, or fully moderated and strategic), how large and specific your audience is, the number of segments or markets, the amount of moderation and senior analysis involved, and how deep the reporting goes. Because we recruit and manage the Agora USA panel in-house, we can usually scope a study to your budget and timeline. Tell us your goal and we will send a fixed quote.

### Do you work with major brands or mid-market companies?
Both. Accelerant works with insights, brand, and product teams at major brands such as Ford, LEGO, and Anheuser-Busch, and with mid-market companies evaluating a serious research partner.

### Where is Accelerant Research located?
Accelerant Research is based in Matthews, North Carolina, in the Charlotte metro area, and works with clients nationwide.