# Accelerant Research

> Rigorous market research at the speed of agile teams. Qualitative and quantitative research delivered in about 1 to 2 weeks through the proprietary Agora USA panel. Founded 2008, based in Matthews, North Carolina. Trusted by Ford, LEGO, and Anheuser-Busch.

## Core
- [Home](https://www.accelerantresearch.com/): Positioning, the Rapid Research wedge, and proof.
- [Rapid Research methodology](https://www.accelerantresearch.com/methodology): The three-tier method (unmoderated, hybrid, moderated and strategic) and when to use each.
- [About](https://www.accelerantresearch.com/about): The firm and its leadership.
- [Contact](https://www.accelerantresearch.com/contact): Start an engagement.

## Services
- [Research Panels (Agora USA)](https://www.accelerantresearch.com/services/research-panels): The proprietary U.S. consumer panel.
- [Qualitative](https://www.accelerantresearch.com/services/qualitative-research): Interviews, focus groups, and moderated research at sprint speed.
- [Quantitative](https://www.accelerantresearch.com/services/quantitative-research): Surveys and validation built for precision.
- [Strategic Insights](https://www.accelerantresearch.com/services/strategic-insights): Senior synthesis of the why behind behavior.
- [Research Operations](https://www.accelerantresearch.com/services/research-ops): Recruiting, fielding, tooling, and reporting as one service.

## Insights (articles)
- [Dear John Letter: Projective Exercises in Qualitative Research](https://www.accelerantresearch.com/articles/dear-john-letter-projective-exercises-in-qualitative-research): Most consumers consider themselves pretty rational. It follows they also feel that they make their product and service choices accordingly. Ask them why they c…
- [The Usual Suspects: Projective Exercises in Qualitative Research](https://www.accelerantresearch.com/articles/the-usual-suspects-projective-exercises-in-qualitative-research): Marketers and Market Research Agencies have a lingo all their own, but some terms that are intuitive to us leave consumers scratching their heads during discus…
- [Accelerating Insights through Rapid Research: How We Solved the "Speed vs. Rigor" Paradox](https://www.accelerantresearch.com/articles/accelerating-insights-through-rapid-research-how-we-solved-the-speed-vs-rigor-paradox): In the modern product development landscape, there is a fundamental tension that keeps design leaders and product managers up at night: the friction between th…
- [2026 New Year's Resolutions Survey Results](https://www.accelerantresearch.com/articles/2026-new-years-resolutions-survey-results): Happy New Year! Using its proprietary Agora USA consumer insights community, Accelerant Research polled over 500 Americans about their 2026 New Year's resoluti…
- [November Ad Test Results: Black Friday Strategies & Sports-Season Storytelling](https://www.accelerantresearch.com/articles/november-ad-test-results-black-friday-strategies-sports-season-storytelling): At Accelerant Research, we regularly evaluate advertising performance to understand how creative strategy, cultural timing, and narrative choices shape consume…
- [2025 Black Friday Survey Results](https://www.accelerantresearch.com/articles/2025-black-friday-survey-results): Happy Black Friday! Using its proprietary Agora USA consumer insights community, Accelerant Research polled Americans about their Black Friday plans and prefer…
- [2025 Thanksgiving Plate Survey Results](https://www.accelerantresearch.com/articles/2025-thanksgiving-plate-survey-results): Happy Thanksgiving! Using its proprietary Agora USA consumer insights community, Accelerant Research polled over 250 Americans about their ideal Thanksgiving p…
- [October Ad Test Results: Halloween Ads](https://www.accelerantresearch.com/articles/october-ad-test-results-halloween-ads): For this month's ad testing, we put two Halloween-themed candy ads in front of 250 Americans from our proprietary Agora USA panel to see what resonated most wi…
- [2025 Halloween Survey Results](https://www.accelerantresearch.com/articles/2025-halloween-survey-results): Happy Halloween! Using its proprietary Agora USA consumer insights community, Accelerant Research polled over 500 Americans about their Halloween plans and pre…
- [Decoding Generation Alpha: A Methodological Blueprint for Longitudinal Insight](https://www.accelerantresearch.com/articles/decoding-generation-alpha-a-methodological-blueprint-for-longitudinal-insight): At Accelerant Research, our work has spanned every living generation, from the formative experiences of Baby Boomers to the digital-native paradigms of Gen Z.…
- [Top Mistakes that Derail Market Research (and How to Avoid Them)](https://www.accelerantresearch.com/articles/top-mistakes-that-derail-market-research-and-how-to-avoid-them): In a world where businesses are expected to move fast and stay consumer-centric, market research is more essential than ever. But simply conducting research do…
- [Holiday Shopping 2025: What Market Research Reveals about a Season in Transition](https://www.accelerantresearch.com/articles/holiday-shopping-2025-what-market-research-reveals-about-a-season-in-transition): The 2025 holiday shopping season is shaping up to be one of the most complex in recent memory, characterized by economic uncertainty, generational divides, and…
- [September Ad Test Results: Comparing Ad Angles Head-to-Head](https://www.accelerantresearch.com/articles/september-ad-test-results-comparing-ad-angles-head-to-head): At Accelerant Research, we regularly test ads to uncover what really drives performance with consumers using our proprietary Agora USA research panel. This Sep…
- [Developing a Strong Market Research Strategy: Key Steps for Success](https://www.accelerantresearch.com/articles/developing-a-strong-market-research-strategy-key-steps-for-success): Market research remains one of the most powerful tools for organizations to understand their audiences, anticipate change, and make confident decisions. A thou…
- [How to Sell a "Boring" Product: Finding Brand Differentiators Where You Least Expect Them](https://www.accelerantresearch.com/articles/how-to-sell-a-boring-product-finding-brand-differentiators-where-you-least-expect-them): Toilet paper, dish soap, insurance, office supplies, the world runs on products most people consider boring. But boring doesn't mean forgettable. Some of the m…
- [2025 and Beyond: The Evolving Landscape of UX Research and Digital Experience](https://www.accelerantresearch.com/articles/2025-and-beyond-the-evolving-landscape-of-ux-research-and-digital-experience): As we reflect on our industry predictions from the start of 2025, it's clear that many of the trends we anticipated have not only persisted but accelerated, re…
- [Branding Backlash: What Cracker Barrel, Target, and Bud Light Can Teach Us About the Power of Market Research](https://www.accelerantresearch.com/articles/branding-backlash-what-cracker-barrel-target-and-bud-light-can-teach-us-about-the-power-of-market-research): In recent months, three household names, Cracker Barrel, Target, and Bud Light, have found themselves at the center of public firestorms. Each case unfolded di…
- [Beyond the Chatbot: The Hard Truths About Building a World-Class AI Shopping Assistant](https://www.accelerantresearch.com/articles/beyond-the-chatbot-the-hard-truths-about-building-a-world-class-ai-shopping-assistant): The conversation around AI in retail has reached a fever pitch. Once a novelty, the AI-powered shopping assistant is now a strategic imperative. The promise is…
- [August Ad Test Results: Brand Reputation and Celebrity Power in Advertising](https://www.accelerantresearch.com/articles/august-ad-test-results-brand-reputation-and-celebrity-power-in-advertising): At Accelerant Research, we regularly test ads to uncover what really drives performance with consumers using our proprietary Agora USA research panel. This Aug…
- [The Price of Uncertainty: Adjusting Brand Messaging Amid Tariffs and Shifting Consumer Confidence](https://www.accelerantresearch.com/articles/the-price-of-uncertainty-adjusting-brand-messaging-amid-tariffs-and-shifting-consumer-confidence): As we move through 2025, consumer sentiment is being shaped by a complicated mix of optimism and unease. Inflation has slowed from its peak, but the cost of es…
- [Investing in the Future: How Accelerant Is Leading the Way with Self-Funded Research](https://www.accelerantresearch.com/articles/investing-in-the-future-how-accelerant-is-leading-the-way-with-self-funded-research): At Accelerant Research, we've always believed that innovation starts with curiosity, and that the best research doesn't just answer questions, it sparks new on…
- [The Innovator's Blind Spot: Why Your Next Growth Strategy is a Multi-Million Dollar Gamble in Disguise](https://www.accelerantresearch.com/articles/the-innovators-blind-spot-why-your-next-growth-strategy-is-a-multi-million-dollar-gamble-in-disguise): In every successful organization, there comes a moment of uncomfortable truth. The core business, the engine that powered years of reliable growth, begins to s…
- [Inclusion by Design: Making Research Accessible to All](https://www.accelerantresearch.com/articles/inclusion-by-design-making-research-accessible-to-all): At Accelerant Research, we believe that truly human-centered research must be inclusive of all humans. That means ensuring people with disabilities, whether vi…
- [The AI Imperative in Retail: Moving From 'If' to 'How' for Unmatched Customer Experience](https://www.accelerantresearch.com/articles/the-ai-imperative-in-retail-moving-from-if-to-how-for-unmatched-customer-experience): In every boardroom and on every earnings call, AI is the topic of the hour. But for leaders in the consumer and e-commerce space, the conversation has matured…
- [Data Doesn't Speak for Itself: The Leap from Analyst to Strategist](https://www.accelerantresearch.com/articles/data-doesnt-speak-for-itself-the-leap-from-analyst-to-strategist): We've all been in that meeting. A junior analyst or researcher stands up, screen-shares a dashboard, and begins to narrate the data.
- [July Ad Tests: Partnerships vs Promotions](https://www.accelerantresearch.com/articles/july-ad-tests-partnerships-vs-promotions): This month, Accelerant Research set out to compare two distinct ad strategies, brand partnerships vs. sale/deal promotions, by testing ads from two well-known…
- [Unlocking Unparalleled Insights: Accelerant's White-Glove Approach to Niche B2B Research Recruiting](https://www.accelerantresearch.com/articles/unlocking-unparalleled-insights-accelerants-white-glove-approach-to-niche-b2b-research-recruiting): In the relentless pursuit of competitive advantage, organizations are increasingly recognizing that deep, authentic insights are the bedrock of true innovation…
- [2025 Fourth of July Survey Results](https://www.accelerantresearch.com/articles/2025-fourth-of-july-survey-results): Happy Fourth of July! Using its proprietary Agora USA consumer insights community, Accelerant Research polled over 500 Americans about their Fourth of July pla…
- [The Blockbuster Blueprint: Why Your Next Product Launch Needs the Hollywood Treatment](https://www.accelerantresearch.com/articles/the-blockbuster-blueprint-why-your-next-product-launch-needs-the-hollywood-treatment): Every year, as the Fourth of July approaches, a familiar ritual takes place. It's not just about firing up the grill; it's about the buzz for the summer's bigg…
- [Prioritization in Research: Stop Juggling, Start Strategizing!](https://www.accelerantresearch.com/articles/prioritization-in-research-stop-juggling-start-strategizing): Let's be honest, the life of a researcher can feel like a constant balancing act. We're passionate about uncovering insights, solving problems, and improving u…
- [Quantifying Participants: Unlocking the ROI of Research in a Tightening Market](https://www.accelerantresearch.com/articles/quantifying-participants-unlocking-the-roi-of-research-in-a-tightening-market): For years, the research industry has faced a persistent challenge: the quality of our data hinges on the quality of our participants. While we've seen advancem…
- [Tracking Survey Studies: A Deep Dive into Continuous Market Research](https://www.accelerantresearch.com/articles/tracking-survey-studies-a-deep-dive-into-continuous-market-research): Tracking survey studies are a cornerstone of modern market research, providing a continuous stream of data to monitor trends, measure performance, and understa…
- [Beyond the Scorecard: Building Trust and Unearthing Deeper Insights in Tracking Studies](https://www.accelerantresearch.com/articles/beyond-the-scorecard-building-trust-and-unearthing-deeper-insights-in-tracking-studies): We live in a world obsessed with metrics. Dashboards flash with KPIs, reports are filled with scores, and we're constantly bombarded with data points telling u…
- [The Dirty Little Secret of Research: Is Your Sample Really Who You Think It Is?](https://www.accelerantresearch.com/articles/the-dirty-little-secret-of-research-is-your-sample-really-who-you-think-it-is): Alright, pop quiz: What's making a comeback? (Besides the All-American Rejects, obviously.) The answer?
- [Generational Analysis of AI Adoption and the Looming Threat of "Scalable Mediocrity"](https://www.accelerantresearch.com/articles/generational-analysis-of-ai-adoption-and-the-looming-threat-of-scalable-mediocrity): The rapid advancement of Generative AI presents a transformative moment in technological history. Its potential to reshape industries, redefine workflows, and…
- [The Risky Business of Designing Without Research: Why We Need to Bridge the Gap](https://www.accelerantresearch.com/articles/the-risky-business-of-designing-without-research-why-we-need-to-bridge-the-gap): As a researcher, I, Brett Krajewski, Vice President of Research and Growth at Accelerant Research, am driven by a passion for understanding people. I want to u…
- [The Research Skills Gap: Why Knowledge Alone Isn't Enough](https://www.accelerantresearch.com/articles/the-research-skills-gap-why-knowledge-alone-isnt-enough): Let's revisit a core theme: the art and science of research, and how we translate it into tangible results. Today, we're focusing on a critical distinction tha…
- [2025 Mother's Day Survey Results](https://www.accelerantresearch.com/articles/2025-mothers-day-survey-results): Using its proprietary Agora USA consumer insights community, Accelerant Research polled 500 Americans about their Mother's Day plans. Check out our findings be…
- [May 2025 Ad Tests](https://www.accelerantresearch.com/articles/may-2025-ad-tests): Using our proprietary online insights community, Agora USA, Accelerant Research tests ads among US Consumers on our normative battery of creative test metrics,…
- [The Agency Advantage: A Strategic Career Launchpad for Early-Career Researchers](https://www.accelerantresearch.com/articles/the-agency-advantage-a-strategic-career-launchpad-for-early-career-researchers): For early-career researchers navigating the complex landscape of the market research industry, the path to career success is often unclear. While the allure of…
- [Stop Reinventing the Wheel: Why Smart Researchers Share, Repurpose, and Connect the Dots](https://www.accelerantresearch.com/articles/stop-reinventing-the-wheel-why-smart-researchers-share-repurpose-and-connect-the-dots): Let's be honest, how many times have you seen the same research questions being asked, the same surveys being fielded, or the same reports being generated with…
- [Quality Counts: How Accelerant Ensures Top-Notch Participants for Every Study](https://www.accelerantresearch.com/articles/quality-counts-how-accelerant-ensures-top-notch-participants-for-every-study): At Accelerant, we know that the success of any research project hinges on the quality of the participants involved. Whether it's in-depth interviews, ethnograp…
- [The Rise of Hybrid Research: Unlocking Deeper Insights by Blending Qualitative & Quantitative Methods](https://www.accelerantresearch.com/articles/the-rise-of-hybrid-research-unlocking-deeper-insights-by-blending-qualitative-quantitative-methods): In the fast-paced world of market, UX, and CX research, organizations are recognizing what many of us have known for a while: relying solely on one approach li…
- [Believe in Your Shelf, Display Prototype Testing to Maximize Retail Conversion](https://www.accelerantresearch.com/articles/believe-in-your-shelf-display-prototype-testing-to-maximize-retail-conversion): For those brands that leverage retail channels, in-store displays can represent among the highest impression messages and be a foundational cornerstone to mark…
- [2025: The Rise of Scalable Personalization Through Smart Segmentation](https://www.accelerantresearch.com/articles/2025-the-rise-of-scalable-personalization-through-smart-segmentation): The business landscape is undergoing a seismic shift. Customers are demanding hyper-relevant experiences, and generic, one-size-fits-all approaches are losing…
- [Super Bowl 2025 Postgame Survey Results](https://www.accelerantresearch.com/articles/super-bowl-2025-postgame-survey-results): Using its proprietary Agora USA consumer insight community, Accelerant Research polled Americans about their favorite parts of the recent big game.
- [More 2025 Super Bowl Ad Test Results](https://www.accelerantresearch.com/articles/more-2025-super-bowl-ad-test-results): Using our proprietary online insights community, Agora USA, Accelerant Research tested this year's Super Bowl ads among US Consumers on our normative battery o…
- [2025 Super Bowl Ad Test Results](https://www.accelerantresearch.com/articles/2025-super-bowl-ad-test-results): Using our proprietary online insights community, Agora USA, Accelerant Research tested this year's Super Bowl ads among US Consumers on our normative battery o…
- [Super Bowl 2025 Pregame Survey Results](https://www.accelerantresearch.com/articles/super-bowl-2025-pregame-survey-results): Using its proprietary Agora USA consumer insight community, Accelerant Research polled Americans about their plans for the big game.
- [Breaking Into UX Research](https://www.accelerantresearch.com/articles/breaking-into-ux-research): Navigating the dynamic field of UX research requires a thoughtful balance of technical and soft skills. Whether you're a recent graduate, a career changer, or…
- [Improving Adoption with Learnability Testing](https://www.accelerantresearch.com/articles/improving-adoption-with-learnability-testing): Learnability testing is a cornerstone of user experience (UX) research, designed to assess how quickly and effectively new users can grasp a product. It's an e…
- [Accelerant Research Qualitative Recruitment Scores a 97% Show Rate in 2024](https://www.accelerantresearch.com/articles/accelerant-research-qualitative-recruitment-scores-a-97-show-rate-in-2024): When it comes to qualitative research recruiting, finding qualified participants for honest feedback is just part of the puzzle--we also must ensure they show…
- [2025 New Year's Resolution Survey Results](https://www.accelerantresearch.com/articles/2025-new-years-resolution-survey-results): Using its proprietary Agora USA consumer insights panel, Accelerant Research polled 942 Americans about their New Year's resolutions for the coming year.
- [2024 Holiday Movie NPS Survey Results](https://www.accelerantresearch.com/articles/2024-holiday-movie-nps-survey-results): Using its proprietary Agora USA consumer insights community, Accelerant Research polled 500 Americans about their likelihood of recommending 12 holiday movie f…
- [Understanding Kano Analysis: A Powerful Tool for Prioritizing Features](https://www.accelerantresearch.com/articles/understanding-kano-analysis-a-powerful-tool-for-prioritizing-features): In the fast-paced world of product management, prioritizing features effectively is crucial. Kano Analysis is a simple yet powerful method that helps teams und…
- [2024 Black Friday Survey Results](https://www.accelerantresearch.com/articles/2024-black-friday-survey-results): Using its proprietary Agora USA consumer insights community, Accelerant Research polled 500 Americans about their holiday shopping plans and preferences.
- [Nostalgia Marketing: A Data-Driven Approach to Engaging the Heart](https://www.accelerantresearch.com/articles/nostalgia-marketing-a-data-driven-approach-to-engaging-the-heart): As the holiday season approaches, bringing with it the warmth of Thanksgiving and the frenzy of Black Friday, it's the perfect time to delve into the power of…
- [Navigating the Complex Research Landscape: Beyond the Search for a Silver Bullet](https://www.accelerantresearch.com/articles/navigating-the-complex-research-landscape-beyond-the-search-for-a-silver-bullet): As research leaders in the UX/CX space, we've observed a persistent debate: the quest for a singular, all-encompassing metric that can capture the entirety of…
- [Reimagining Design Sprints for Greater Impact](https://www.accelerantresearch.com/articles/reimagining-design-sprints-for-greater-impact): Over the years, we've witnessed the evolution of design sprints from a novel concept to a staple in the toolkit of Fortune 500 companies. However, the time has…
- [2024 Halloween Survey Results](https://www.accelerantresearch.com/articles/2024-halloween-survey-results): Using its proprietary Agora USA consumer insights community, Accelerant Research polled 500 Americans about their Halloween plans and preferences.
- [2024 July 4th Survey Results](https://www.accelerantresearch.com/articles/2024-july-4th-survey-results): Using its proprietary Agora USA consumer insights community, Accelerant Research polled 748 Americans about their Independence Day plans and preferences.
- [Research Methodology Spotlight: Sales Simulation Interviews](https://www.accelerantresearch.com/articles/research-methodology-spotlight-sales-simulation-interviews): The insights industry conducts an enormous amount of research among consumers and end-users, but customer-facing sales processes are often overlooked as an ins…
- [Transcending Qualitative Recruiting: Be Like Casting Agents](https://www.accelerantresearch.com/articles/transcending-qualitative-recruiting-be-like-casting-agents): Recruiting qualified, articulate participants that show up for the study is not easy. This requires working hard and working smart. In order to best serve our…
- [Liars and Cheaters and Bears...Oh My! How to Recruit Quality Participants for Qualitative Research Studies](https://www.accelerantresearch.com/articles/liars-and-cheaters): Incentives paid to participants for qualitative research can be quite generous. Of course, that is what is intended in paying people for their time. Incentives…
- [The Adventures of Fighting Poor Data Quality](https://www.accelerantresearch.com/articles/the-advantages-of-fighting-poor-data-quality): Are you ready to embark on a thrilling expedition through the dazzling domain of market research, where every data point holds the potential to make or break a…
- [What to say in an ad? Use Consideration Driver Research to inform your creative brief](https://www.accelerantresearch.com/articles/what-to-say-in-an-ad-use-consideration-driver-research-to-inform-your-creative-brief): When an agency is hired to develop an ad campaign, the first objective they must achieve is to develop a creative brief that will serve as the foundation for t…
- [The Rise of Private Brands: Unveiling Consumer Shopping Preferences and Growth Potential](https://www.accelerantresearch.com/articles/the-rise-of-private-brands-unveiling-consumer-shopping-preferences-and-growth-potential): With the economic downturn since COVID-19, private brands have experienced a remarkable surge in popularity within the US marketplace. Once seen as generic alt…
- [Gaming Console Category Survey Snapshot](https://www.accelerantresearch.com/articles/gaming-console-category-survey-snapshot): Using our proprietary online insights community, Agora USA, Accelerant Research surveyed 300 American consumers about their gaming console brand awareness, usa…
- [Marketing to Gen Z](https://www.accelerantresearch.com/articles/marketing-to-gen-z): Gen Z is the group following on the heels of Millennials and as they enter into their 20's, are becoming of greater interest on everyone's radar screens; but w…
- [Computer Category Survey Snapshot](https://www.accelerantresearch.com/articles/computer-category-survey-snapshot): Using our proprietary online insights community, Agora USA, Accelerant Research surveyed 300 American consumers about their computer brand awareness, usage, an…
- [White Glove Recruiting...Blue Collar Recruits](https://www.accelerantresearch.com/articles/white-glove-recruiting-blue-collar-recruits): With dynamic new home construction, real estate, and remodeling markets in the US, the need for research and insights among builders and contractors is ever-ex…
- [Accelerant Research Qualitative Recruitment Scores a 97% Show Rate in 2023](https://www.accelerantresearch.com/articles/accelerant-research-qualitative-recruitment-scores-a-97-show-rate-in-2023): When it comes to qualitative research recruiting, sweating the details is of paramount importance. That's our takeaway as we look back on the wide variety of p…
- [December Ad Test Results](https://www.accelerantresearch.com/articles/december-ad-test-results): Using our proprietary online insights community, Agora USA, Accelerant Research tested several recent ads among US Consumers on our normative battery of creati…
- [Unveiling the Top Grocery Trends Shaping 2023: Adapting to Changing Times](https://www.accelerantresearch.com/articles/unveiling-the-top-grocery-trends-shaping-2023-adapting-to-changing-times): The grocery industry has been navigating through challenging times, experiencing shifts in consumer behavior and economic headwinds. From immersive experiences…
- [Jewelry Category Survey Snapshot](https://www.accelerantresearch.com/articles/jewelry-category-survey-snapshot): Using our proprietary online insights community, Agora USA, Accelerant Research surveyed 300 American consumers about their jewelry brand awareness, usage, and…
- [Clothing Category Snapshot Survey](https://www.accelerantresearch.com/articles/clothing-category-snapshot-survey): Using our proprietary online insights community, Agora USA, Accelerant Research surveyed 300 American consumers about their clothing brand awareness, usage, an…
- [Ad Test Results Magic Happens When We Bring New Traditions to the Table - Kroger](https://www.accelerantresearch.com/articles/ad-test-results-magic-happens-when-we-bring-new-traditions-to-the-table---kroger): Using our proprietary online insights community, Agora USA, Accelerant Research tested this ad among US Consumers on our normative battery of creative test met…
- [Cookie Catergory Survey Snapshot](https://www.accelerantresearch.com/articles/cookie-catergory-survey-snapshot): Using our proprietary online insights community, Agora USA, Accelerant Research surveyed 300 American consumers about their cookie brand awareness, usage, and…
- [Black Friday 2023: Trends and Insights from American Shoppers](https://www.accelerantresearch.com/articles/black-friday-2023-trends-and-insights-from-american-shoppers): A recent poll by Accelerant Research, tapping into its Agora USA online insights community, offers a snapshot of the shopping behaviors of 500 Americans during…
- [Thanksgiving Dinner Conjoint Results: An Overview of Discrete Choice Analysis](https://www.accelerantresearch.com/articles/thanksgiving-dinner-conjoint-results-an-overview-of-discrete-choice-analysis): At the core of Discrete Choice Analysis is a simple yet powerful concept: presenting respondents with pairs of hypothetical product options and asking them to…
- [2023 Halloween Survey Results](https://www.accelerantresearch.com/articles/2023-halloween-survey-results): Using its proprietary Agora USA consumer insights community, Accelerant Research polled 500 Americans about their Halloween plans and preferences.
- [Market Research Halloween Costumes](https://www.accelerantresearch.com/articles/market-research-halloween-costumes): It's that time of year again, when you want to think of the perfect Halloween costume, while still representing the market research and insights industry (not…
- [October Ad Test Results](https://www.accelerantresearch.com/articles/october-ad-test-results): Using our proprietary online insights community, Agora USA, Accelerant Research tested several recent ads among US Consumers on our normative battery of creati…
- [Candy Category Survey Snapshot](https://www.accelerantresearch.com/articles/candy-category-survey-snapshot): Using our proprietary online insights community, Agora USA, Accelerant Research surveyed 400 American consumers about their candy brand awareness, usage, and p…
- [Coffee Category Survey Snapshot](https://www.accelerantresearch.com/articles/coffee-category-survey-snapshot): Using our proprietary online insights community, Agora USA, Accelerant Research surveyed 300 American consumers about their coffee brand awareness, usage, and…
- [July Ad Test Results](https://www.accelerantresearch.com/articles/july-ad-test-results): Using our proprietary online insights community, Agora USA, Accelerant Research tested several recent ads among US Consumers on our normative battery of creati…
- [July 4th Survey Results](https://www.accelerantresearch.com/articles/july-4th-survey-results): Using its proprietary Agora USA consumer insights community, Accelerant Research polled 325 Americans about their Independence Day plans and preferences.
- [June Ad Test Results](https://www.accelerantresearch.com/articles/june-ad-test-results): Using our proprietary online insights community, Agora USA, Accelerant Research tested several recent ads among US Consumers on our normative battery of creati…
- [Why Charlotte for Focus Groups?](https://www.accelerantresearch.com/articles/why-charlotte-for-focus-groups): Charlotte, North Carolina is a wonderful location for conducting in-person qualitative research. With an urban metropolitan population of 2.3 million and one o…
- [May Ad Test Results](https://www.accelerantresearch.com/articles/may-ad-test-results): Using our proprietary online insights community, Agora USA, Accelerant Research tested several recent ads among US Consumers on our normative battery of creati…
- [The Whys and Wherefores of RFPs in Market Research](https://www.accelerantresearch.com/articles/the-whys-and-wherefores-of-rfps-in-market-research): At Accelerant Research, we have collectively spent decades in market research and managed thousands of projects across a variety of industries in corporate-sid…
- [To Group or Not to Group in Qualitative Research](https://www.accelerantresearch.com/articles/to-group-or-not-to-group-in-qualitative-research): In traditional qualitative research, the tendency to gravitate toward focus groups is quite intuitive...it makes economic sense to interview multiple participa…
- [Pre and Post Super Bowl Survey](https://www.accelerantresearch.com/articles/pre-and-post-super-bowl-survey): Using its proprietary Agora USA consumer insights community, Accelerant Research polled 250 Americans before and 300 after the big game about their plans and p…
- [More 2023 Super Bowl Ad Test Results](https://www.accelerantresearch.com/articles/more-2023-super-bowl-ad-test-results): Using our proprietary online insights community, Agora USA, Accelerant Research tested this year's Super Bowl ads among US Consumers on our normative battery o…
- [2023 Super Bowl Ad Test Results](https://www.accelerantresearch.com/articles/2023-super-bowl-ad-test-results): Last week, we posted our Super Bowl Pregame Survey Results, and this week we're sharing evaluations of the big game's ads.
- [Super Bowl Pregame Survey Results](https://www.accelerantresearch.com/articles/super-bowl-pregame-survey-results): Using its proprietary Agora USA consumer insight community, Accelerant Research polled Americans about their plans for the big game.
- [Accelerant Research Qualitative Recruitment Scores a 97% Show Rate in 2022](https://www.accelerantresearch.com/articles/accelerant-research-qualitative-recruitment-scores-a-97-show-rate-in-2022): When it comes to qualitative research recruiting, sweating the details is of paramount importance. That's our takeaway as we look back on the wide variety of p…
- [January Ad Test Results](https://www.accelerantresearch.com/articles/january-ad-test-results): Using our proprietary online insights community, Agora USA, Accelerant Research tested several recent ads among US Consumers on our normative battery of creati…
- [Research Methodology Spotlight: Show & Tell Ethnographies](https://www.accelerantresearch.com/articles/research-methodology-spotlight-show-tell-ethnographies): The insights industry has long been aware of the power and richness of in-person ethnographic research. However, with compressed timelines, tight budgets, and…
- [2023 New Year's Resolution Survey Results](https://www.accelerantresearch.com/articles/2023-new-years-resolution-survey-results): Using its proprietary Agora USA insights panel, Accelerant Research polled 500+ Americans annually about their New Year's resolutions.
- [December Ad Test Results](https://www.accelerantresearch.com/articles/december-ad-test-results-2): Using our proprietary online insights community, Agora USA, Accelerant Research tested several recent ads among US Consumers on our normative battery of creati…
- [November Ad Test Results](https://www.accelerantresearch.com/articles/november-ad-test-results): Using our proprietary online insights community, Agora USA, Accelerant Research tested several recent ads among US Consumers on our normative battery of creati…
- [Halloween Survey Results](https://www.accelerantresearch.com/articles/halloween-survey-results): Using its proprietary Agora USA consumer insights community, Accelerant Research polled 425 Americans about their Halloween plans and preferences.
- [Personal Finance Survey Results](https://www.accelerantresearch.com/articles/personal-finance-survey-results): Using its proprietary Agora USA consumer insights community, Accelerant Research polled 450 Americans about their financial literacy & education.
- [Leisure Travel Survey Results](https://www.accelerantresearch.com/articles/leisure-travel-survey-results): Using its proprietary Agora USA consumer insights community, Accelerant Research polled 750 Americans about their travel preferences.
- [October Ad Test Results](https://www.accelerantresearch.com/articles/october-ad-test-results-2): Using our proprietary online insights community, Agora USA, Accelerant Research tested several recent ads among US Consumers on our normative battery of creati…
- [September Ad Test Results](https://www.accelerantresearch.com/articles/september-ad-test-results): Using our proprietary online insights community, Agora USA, Accelerant Research tested several recent ads among US Consumers on our normative battery of creati…
- [August Ad Test Results](https://www.accelerantresearch.com/articles/august-ad-test-results): Using our proprietary online insights community, Agora USA, Accelerant Research tested several recent ads among US Consumers on our normative battery of creati…
- [2022 New Year's Resolution Survey Results](https://www.accelerantresearch.com/articles/2022-new-years-resolution-survey-results): Using its proprietary Agora USA insights panel, Accelerant Research polled 500+ Americans annually about their New Year's resolutions. In spite of the economic…
- [Holiday Shopping Survey Results](https://www.accelerantresearch.com/articles/holiday-shopping-survey-results): Using its proprietary Agora USA online insights community, Accelerant Research polled 975 Americans about their holiday shopping habits during November & Decem…
- [A Research Festivus for the Rest of Us](https://www.accelerantresearch.com/articles/a-research-festivus-for-the-rest-of-us): If you're a "Seinfeld" zealot like many of us at Accelerant, you know that today, December 23rd, is Frank Costanza's annual made up holiday of Festivus. Since…
- [Accelerant Research Qualitative Recruitment Scores a 99% Show Rate in 2021](https://www.accelerantresearch.com/articles/accelerant-research-qualitative-recruitment-scores-a-99-show-rate-in-2021): When it comes to qualitative research recruiting, sweating the details is of paramount importance. That's our takeaway as we look back on the wide variety of p…
- [November Ad Test Results](https://www.accelerantresearch.com/articles/november-ad-test-results-2): If you watched any network TV or streaming video of late, you've probably seen the following ads multiple times. Using our proprietary online insights communit…
- [October Ad Test Results](https://www.accelerantresearch.com/articles/october-ad-test-results-3): If you watched any network TV or streaming video in October, you've probably seen the following ads multiple times. Accelerant Research tested each of the spot…
- [Fall Favorites Survey Results](https://www.accelerantresearch.com/articles/fall-favorites-survey-results): Using its proprietary Agora USA insights panel, Accelerant Research polled 1,650 Americans about popular Fall activities and treats.
- [Summer Vacation Survey Results](https://www.accelerantresearch.com/articles/summer-vacation-survey-results): Using its proprietary Agora USA insights panel, Accelerant Research polled 1,170 Americans about their 2021 summer vacation plans.
- [Super Bowl Pregame Survey Results](https://www.accelerantresearch.com/articles/super-bowl-pregame-survey-results-2): Using its proprietary Agora USA consumer insight community, Accelerant Research polled Americans about their plans for the big game.
- [Accelerant Research Qualitative Recruitment Scores a 99% Show Rate in 2020](https://www.accelerantresearch.com/articles/accelerant-research-qualitative-recruitment-scores-a-99-show-rate-in-2020): When it comes to qualitative research recruiting, sweating the details is of paramount importance. That's our takeaway as we look back on the wide variety of p…
- [Kicking off Online Qualitative Research Studies...the Devil's in the Details](https://www.accelerantresearch.com/articles/kicking-off-online-qualitative-research-studies-the-devils-in-the-details): It's a great time to be a qualitative research professional. With broadband and smartphone connectivity getting closer and closer to absolute ubiquity, and tec…
- [Farm-to-Table Freshness in Qualitative Recruiting](https://www.accelerantresearch.com/articles/farm-to-table-freshness-in-qualitative-recruiting): According to Wikipedia, farm-to-table is a social movement which promotes serving local food at restaurants, preferably through direct acquisition from the pro…
- [Glitches be Crazy: On the Forces at Work in Qualitative Research Recruiting](https://www.accelerantresearch.com/articles/glitches-be-crazy-on-the-forces-at-work-in-qualitative-research-recruiting): Recruiting qualified, articulate participants that show up for the study is not so easy. Yet, it can be argued that recruiting skills may be as essential as th…
- [The Better Mousetrap for Qualitative Research Recruiting](https://www.accelerantresearch.com/articles/the-better-mousetrap-for-qualitative-research-recruiting): For decades, the Insights industry has relied on the same model for recruiting participants to qualitative research studies...hire the local focus group facili…
- [WEBINAR - Winning with Online Qualitative: Tips, Tricks & Best Practices for Clients and Suppliers](https://www.accelerantresearch.com/articles/webinar---winning-with-online-qualitative-tips-tricks-best-practices-for-clients-and-suppliers): Here's something you don't see every day...an in-person focus group facility owner singing the praises of online qualitative research. In this webinar presenta…
- [2020 Back to School Shopping Survey Results](https://www.accelerantresearch.com/articles/2020-back-to-school-shopping-survey-results): Using its proprietary Agora USA online insights community, Accelerant Research polled Americans about their back to school shopping plans and preferences.
- [#NationalChickenWingDay Survey Results](https://www.accelerantresearch.com/articles/nationalchickenwingday-survey-results): July 29th was National Chicken Wing Day, and in honor of the momentous occasion, Accelerant Research surveyed American consumers about their chicken wing prefe…
- [WEBINAR - Meal Delivery Services in the Age of COVID-19: What Winning Looks Like](https://www.accelerantresearch.com/articles/webinar---meal-delivery-services-in-the-age-of-covid-19-what-winning-looks-like): In this webinar presentation from last month's Quarantined Virtual Insights Conference, Bill McDowell (Accelerant Research COO) details a case study which high…
- [Even Better than the Horse's Mouth: Tru-Recruit Qualitative Research Participant Validation](https://www.accelerantresearch.com/articles/even-better-than-the-horses-mouth-tru-recruit-qualitative-research-participant-validation): Since the dawn of qualitative research time, participant recruitment has relied primarily upon self-reported consumer information to identify qualified researc…
- [Recap: Quarantined Virtual Insights Conference (#QVIC2020)](https://www.accelerantresearch.com/articles/recap-quarantined-virtual-insights-conference-qvic2020): On April 14-15, 2020, Accelerant Research hosted the Quarantined Virtual Insights Conference (#QVIC2020) as a welcome distraction from the chaotic newsreel abo…
- [Recruiting Participants for IHUTs: Control is Critical and Cheap is Dear](https://www.accelerantresearch.com/articles/recruiting-participants-for-ihuts-control-is-critical-and-cheap-is-dear): Sensory scientists are those in the research and development(R&D) department who operate as liaison between R&D initiatives and the consumer. Through testing,…
- [Pre and Post Super Bowl Survey Results](https://www.accelerantresearch.com/articles/pre-and-post-super-bowl-survey-results): Using its proprietary Agora USA consumer insight community, Accelerant Research polled Americans before and after the big game.
- [Two Types of People Survey](https://www.accelerantresearch.com/articles/two-types-of-people-survey): Here's a fun set of polls Accelerant Research recently conducted among members of its Agora USA online insights community.
- [Streaming Service Survey Results](https://www.accelerantresearch.com/articles/streaming-service-survey-results): Using its proprietary Agora USA insights panel, Accelerant Research polled 1,081 Americans about their streaming service usage.
- [New Year's Resolution Survey Results](https://www.accelerantresearch.com/articles/new-years-resolution-survey-results): Using its proprietary Agora USA insights panel, Accelerant Research polled 1,725 Americans about their 2020 New Year's resolutions.
- [Tipping Survey Results](https://www.accelerantresearch.com/articles/tipping-survey-results): Using its proprietary Agora USA insights panel, Accelerant Research polled 1,368 Americans about their tipping habits.
- [Accelerant Research Qualitative Recruitment Scores a 98% Show Rate in 2019](https://www.accelerantresearch.com/articles/accelerant-research-qualitative-recruitment-scores-a-98-show-rate-in-2019): When it comes to qualitative research recruiting, sweating the details is of paramount importance. That's our takeaway as we look back on the wide variety of p…
- [Danger Will Robinson: All Bots are not as friendly as me](https://www.accelerantresearch.com/articles/danger-will-robinson-all-bots-are-not-as-friendly-as-me): I am probably dating myself in saying one of my favorite TV shows when I was a kid was "Lost In Space" which premiered in 1965 and ran for three seasons. For w…
- [Qualitative Recruitment for Neuro Research Studies](https://www.accelerantresearch.com/articles/qualitative-recruitment-for-neuro-research-studies): Neuro research studies have grown in popularity over the past several years, and for many good reasons that center on enabling marketers to collect data based…
- [2019 Labor Day Survey](https://www.accelerantresearch.com/articles/2019-labor-day-survey): Using its proprietary Agora USA online insights community, Accelerant Research polled 930 Americans about their Labor Day Weekend Activities.
- [2019 Summer Vacation Survey Results](https://www.accelerantresearch.com/articles/2019-summer-vacation-survey-results): Using its proprietary Agora USA online insights community, Accelerant Research polled 1,900 Americans about their summer vacation plans.
- [Pumpkin Spice Survey Results](https://www.accelerantresearch.com/articles/pumpkin-spice-survey-results): Lots of debate on social media about how early is too early on the heels of @ dunkindonuts announcing rollout of their Pumpkin Spice in late August, so Acceler…
- [Using Augmented Reality in Qualitative Research](https://www.accelerantresearch.com/articles/using-augmented-reality-in-qualitative-research): As applications for augmented reality (AR) become more widespread, the market research industry has a huge opportunity to leverage these technologies for bette…
- [White Glove Recruiting](https://www.accelerantresearch.com/articles/white-glove-recruiting): You have chosen the cities where you, your clients, and your colleagues will travel for focus groups. Now, you must contact the facilities in these cities and…
- [AI's Biggest Impact on Market Research Should Terrify Us All](https://www.accelerantresearch.com/articles/ais-biggest-impact-on-market-research-should-terrify-us-all): The market research & insights industry is buzzing with excitement over newly emerging and horizon applications of artificial intelligence (AI), and rightfully…

## ARVIC conferences
- [Septemeber 2026 ARVIC](https://www.accelerantresearch.com/conferences/septemeber-2026-arvic): ARVIC September 2026
- [August 2026 ARVIC](https://www.accelerantresearch.com/conferences/august-2026-arvic): Accelerant Research is thrilled to continue our series of FREE Virtual Insights Conferences (#ARVIC), as an opportunity for connecting, networking, and buildin…
- [June 2026 ARVIC](https://www.accelerantresearch.com/conferences/june-2026-arvic): The June 2026 ARVIC conference challenged insights professionals to move beyond reactive habits, treating fraud, personalization, ethics, and AI as interconnec…
- [April 2026 ARVIC](https://www.accelerantresearch.com/conferences/april-2026-arvic): The April 2026 ARVIC conference challenged insights professionals to move beyond generating reports and toward driving decisions, cultural change, and lasting…
- [March 2026 ARVIC](https://www.accelerantresearch.com/conferences/march-2026-arvic): The March 2026 ARVIC conference examined how AI is reshaping research and design practice, pressing the field to sharpen human judgment, defend data quality, a…
- [February 2026 ARVIC](https://www.accelerantresearch.com/conferences/february-2026-arvic): The February 2026 ARVIC conference explored how research teams can stay resilient and effective by connecting experience disciplines, integrating AI thoughtful…
- [October 2025 ARVIC](https://www.accelerantresearch.com/conferences/october-2025-arvic): The October 2025 ARVIC conference brought together researchers to explore richer, more human-centered approaches to understanding people, from embodied listeni…
- [August 2025 ARVIC](https://www.accelerantresearch.com/conferences/aug-2025-arvic): The August 2025 ARVIC conference explored how market research careers, methods, and client relationships are evolving across generations and in the age of AI.
- [July 2025 ARVIC](https://www.accelerantresearch.com/conferences/july-2025-arvic): Accelerant Research was proud to present a webinar on Thursday, July 31st titled "Unconventional Career Paths into Research" featuring Susan Shaw, Customer Res…
- [March 2025 ARVIC](https://www.accelerantresearch.com/conferences/march-2025-arvic): The March 2025 ARVIC conference explored how researchers can produce more credible, actionable insights by strengthening methods, improving data quality, and u…
- [March 2025 ARVIC](https://www.accelerantresearch.com/conferences/march-13-2025): The March 2025 ARVIC conference centered on restoring human connection as the foundation of research and design practice in an era of growing AI and business p…
- [February 2025 ARVIC](https://www.accelerantresearch.com/conferences/february-27-2025): Accelerant Research was proud to present a webinar on Thursday, February 27th titled "Transforming Insights into Results: Advancing Influence in Corporate Land…
- [February 2025 ARVIC](https://www.accelerantresearch.com/conferences/february-11-2025-arvic): The February 2025 ARVIC conference focused on building rigorous, context-aware ad testing programs that translate creative measurement into clear, actionable d…
- [January 2025 ARVIC](https://www.accelerantresearch.com/conferences/january-2025-arvic): The January 2025 ARVIC conference focused on making UX research financially legible to business stakeholders through a practical, conservative, and credible fr…
- [December 2024 ARVIC](https://www.accelerantresearch.com/conferences/december-2024-arvic): The December 2024 ARVIC conference focused on defending research quality against survey fraud, presenting practical, layered techniques for detecting and remov…
- [November 2024 ARVIC](https://www.accelerantresearch.com/conferences/november-2024-arvic): The November 2024 ARVIC conference pressed insights and UX professionals to modernize their practices, broaden their roles, and use AI and agile methods to sta…
- [September 2024 ARVIC](https://www.accelerantresearch.com/conferences/september-2024-arvic): The September 2024 ARVIC brought together insights leaders to argue that the profession's future belongs to those who interpret, socialize, and connect data ra…
- [August 2024 ARVIC](https://www.accelerantresearch.com/conferences/august-2024-arvic): Accelerant Research was excited to host another FREE Virtual Insights Conference (#ARVIC) on August 24th as an opportunity for connecting, networking, and buil…
- [March 2024 ARVIC](https://www.accelerantresearch.com/conferences/march-2024-arvic): The March 2024 ARVIC conference brought together researchers and practitioners to explore how sharper methods, stronger team culture, and faster decision-makin…
- [October 2023 ARVIC](https://www.accelerantresearch.com/conferences/october-2023-arvic): The October 2023 ARVIC conference focused on how researchers can build more durable, actionable programs by rethinking how they communicate findings, engage st…
- [August 2023 ARVIC](https://www.accelerantresearch.com/conferences/august-2023-arvic): The August 2023 ARVIC conference united researchers and practitioners around a single conviction: rigorous methods only deliver value when paired with sharp co…
- [March 2023 ARVIC](https://www.accelerantresearch.com/conferences/march-2023-arvic): The March 2023 ARVIC conference brought together practitioners to advance research methods, organizational capability, and the translation of insights into dec…
- [October 2022 ARVIC](https://www.accelerantresearch.com/conferences/october-2022-arvic): The October 2022 ARVIC conference brought together insights practitioners from major consumer brands to share hands-on methods for connecting behavioral data,…
- [June 2022 ARVIC](https://www.accelerantresearch.com/conferences/june-2022-arvic): The June 2022 ARVIC conference focused on rigorous, practical pricing research, offering researchers and product teams a clear framework for choosing and execu…
- [April 2022 ARVIC](https://www.accelerantresearch.com/conferences/april-2022-arvic): The April 2022 ARVIC conference brought together research and product practitioners to examine inclusive design principles, distributed team cohesion, and meth…
- [March 2022 ARVIC](https://www.accelerantresearch.com/conferences/march-2022-arvic): The March 2022 ARVIC conference focused on building disciplined, context-aware ad testing frameworks that prioritize normative benchmarking and ongoing measure…
- [October 2021 ARVIC](https://www.accelerantresearch.com/conferences/october-2021-arvic): The October 2021 ARVIC conference focused on making research more durable and trustworthy by building shared ownership, protecting vulnerable participants, and…
- [September 2021 ARVIC](https://www.accelerantresearch.com/conferences/september-2021-arvic): This conference brings together researchers from sports media, consumer products, and entertainment to explore how UX and insights practitioners earn organizat…
- [July 2021 ARVIC](https://www.accelerantresearch.com/conferences/july-2021-arvic): The July 2021 ARVIC conference brought together practitioners and academics to tackle how research teams can move faster, scale wider, and stay credible in a r…
- [May 2021 ARVIC](https://www.accelerantresearch.com/conferences/may-2021-arvic): The May 2021 ARVIC conference challenged researchers to sharpen their interview craft and question the validity of common preference measures, with practical m…
- [April 2021 ARVIC](https://www.accelerantresearch.com/conferences/april-2021-arvic): The April 2021 ARVIC conference examined researcher responsibility across three fronts: the societal effects of product design, the emotional demands of fast-m…
- [March 2021 ARVIC](https://www.accelerantresearch.com/conferences/march-2021-arvic): The March 2021 ARVIC brought together practitioners across CX research, ethnography, retail, and survey methodology to make the case for faster, more credible,…
- [February 2021 ARVIC](https://www.accelerantresearch.com/conferences/february-2021-arvic): The February 2021 ARVIC conference centered on the human and organizational skills that make research matter, arguing that empathy, political awareness, and co…
- [October 2020 ARVIC](https://www.accelerantresearch.com/conferences/october-2020-arvic): The October 2020 ARVIC conference brought together insights practitioners to share how rigorous research operations, adaptive tracking, and strategic integrati…
- [August 2020 ARVIC](https://www.accelerantresearch.com/conferences/august-2020-arvic): The August 2020 ARVIC conference examined how research and innovation teams can deliver sharper, more actionable insights by prioritizing quality, adaptability…
- [May 2020 ARVIC](https://www.accelerantresearch.com/conferences/may-2020-arvic): The May 2020 ARVIC conference brought together insights, marketing, and product leaders to explore how COVID-19 was reshaping consumer behavior, research metho…
- [April 2020 ARVIC](https://www.accelerantresearch.com/conferences/april-2020-arvic): The April 2020 ARVIC conference examined how COVID-19 was reshaping research practice, consumer behavior, and organizational decision-making, while surfacing e…

## ARVIC talks
- [The DIY vs. Do-It-For-Me Framework for Outsourcing Market Research](https://www.accelerantresearch.com/arvic/april-2020-arvic/talk--NC9_auvw1c): Susan Lawson, from the market research and insights team at Allstate, presents a practical framework for deciding when to conduct research in-house versus outs…
- [Both Sides Now: The Importance of Having Both Client and Supplier Side Perspectives](https://www.accelerantresearch.com/arvic/february-2021-arvic/talk--td_DyyXbMA): Jason Jacobson, drawing on 20-plus years on the supplier side and a recent move to the client side at Woodside Homes, walks through seven areas where the suppl…
- [AI's Impact on the Gift-Giving Process: Research Findings from UGA MMR Candidates](https://www.accelerantresearch.com/arvic/march-2025-arvic/talk--uZLx6WJXDA): Master of Marketing Research candidates at the University of Georgia, led by program director Dr. Marcus Kua, presented findings from a two-phase research proj…
- [The Future of the Insights Professional: Skills, Strategy, and Staying Relevant](https://www.accelerantresearch.com/arvic/september-2024-arvic/talk--v2OKtTOztM): Sar Djal argues that insights professionals face a defining inflection point driven by AI, data abundance, and rising stakeholder expectations. The talk makes…
- [Comprehensive Category Study: Meal Delivery Services During COVID-19](https://www.accelerantresearch.com/arvic/may-2020-arvic/talk-02os6eSLbkQ): Bill McGowan, CEO of Accelerant Research, walks through a self-funded comprehensive category study of the meal delivery service market conducted during the COV…
- [Think Like a Fraudster: The Blind Spot in the Industry Fraud Conversation](https://www.accelerantresearch.com/arvic/june-2026-arvic/talk-1XGNfv8_TGA): Terrence McCarron, CEO and founder of Opinion Route, argues that the market research industry's fraud conversation is dominated by emotion and individual stake…
- [How to Create a Service Blueprint](https://www.accelerantresearch.com/arvic/march-2023-arvic/talk-1ml9RyQqb7o): Melissa Jamma, Product Experience Researcher at LPL Financial, walks through her end-to-end process for building service blueprints, using two real examples fr…
- [Listening With Your Whole Body: How Ethnographic Interviews Yield Deeper Insights](https://www.accelerantresearch.com/arvic/october-2025-arvic/talk-1msTudLa4xA): Matt, a UX researcher at Tapestry (parent company of Coach and Kate Spade) with a background in ethnomusicology, argues that listening is not a passive act but…
- [Used Only as Intended: How Researchers and Designers Can Improve the Social Impact of Emerging Technology](https://www.accelerantresearch.com/arvic/april-2021-arvic/talk-39ub73Mccrg): Mandy Drew, UX Research Manager for Equitable Design at Capital One, draws on personal experience losing family members to social media misinformation to argue…
- [Tips, Tricks, and Techniques for Conducting User Interviews](https://www.accelerantresearch.com/arvic/may-2021-arvic/talk-4WGFtbVfkPM): Leslie Salazar Bushell, a senior UX researcher with over 20 years of experience, walks through practical methods for making user interviews more efficient and…
- [Operational Excellence and an Outcome-Driven Approach for UX Research](https://www.accelerantresearch.com/arvic/october-2020-arvic/talk-52wFxAEVbhY): Researchers from Zillow Group's centralized UX research team describe how they adapted their product-side outcome framework to define and pursue operational ex…
- [Democratizing Research Without Jeopardizing Your Job](https://www.accelerantresearch.com/arvic/july-2021-arvic/talk-574EqkFBOHo): Sean Good, sole UX researcher at Jane.com, walks through how a one-person research function can extend its reach across an organization without losing quality…
- [The First 30 Days: How to Activate Mobile App Users and Build Lasting Engagement](https://www.accelerantresearch.com/arvic/november-2024-arvic/talk-5EgGr4trEug): Jenny Lewis, Head of Customer Insights at Airship, presents research on the "activation phase," the first 30 days after a mobile app download. She outlines thr…
- [How to Interview Like a Detective](https://www.accelerantresearch.com/arvic/august-2020-arvic/talk-5iLz6nKekhs): Dr. Ari Zilmanow, a former police detective turned insights professional, makes the case for prioritizing qualitative interview quality over data quantity. Usi…
- [Collaborative Synthesis: Bringing Teams Along the Research Journey](https://www.accelerantresearch.com/arvic/october-2021-arvic/talk-6IrDNJWdaCw): Jamie Petes, a senior UX researcher working in financial services, shares practical methods for involving cross-functional team members at every stage of the r…
- [How The Weather Channel Proves Attentive Audiences to Brands Using T-Vision Data](https://www.accelerantresearch.com/arvic/april-2022-arvic/talk-7OqRZVbuQTo): JT Peace, Associate Director of Ad Sales and Strategic Insights at The Weather Channel, presents findings from a study conducted with T-Vision that measures re…
- [Starting a UX Research Function from the Ground Up](https://www.accelerantresearch.com/arvic/march-2023-arvic/talk-8EKHbLDqcTc): Mary Curran, Senior Manager of UX Research at Warner Music Group, draws on eight years of experience building research functions from scratch to walk through a…
- [Moving the Needle: Techniques for Translating Research into Progress](https://www.accelerantresearch.com/arvic/august-2023-arvic/talk-8XwJe150xwk): Heidi Carrion of J.M. Smucker, joined by Kathy Wilcox and Joe Watson of Switch Innovation Lab, shares practical techniques for moving research from insight to…
- [Exploring the Line Between Human and AI Value in Market Research](https://www.accelerantresearch.com/arvic/october-2023-arvic/talk-8cVP_a5zT3o): Priya Mathur, Senior Customer Intelligence Manager at Google Cloud, walks through where generative AI can realistically take on market research tasks today, an…
- [Generations in Research: A Father-Daughter Conversation on Careers, Methods, and the Industry's Evolution](https://www.accelerantresearch.com/arvic/aug-2025-arvic/talk-8qxF4mk6fEw): Joe and Molly, a father-daughter pair with combined experience spanning quant and qual research across agency, in-house, and independent firm settings, discuss…
- [Practically Scaling Research for Maximum Impact](https://www.accelerantresearch.com/arvic/may-2020-arvic/talk-9ZZYyQjkcc4): Kendra Speed, Head of Customer Strategy and Insights at Dropbox, outlines five practices researchers can use to lead with impact during periods of uncertainty.…
- [Battling Bots and Other Online Predators in Market Research](https://www.accelerantresearch.com/arvic/december-2024-arvic/talk-9_gmWpT4wUA): Julie Pavit, a market research veteran with experience at Nielsen, Johnson Controls, and Accelerant Research, walks through the growing threat of survey fraud,…
- [Why We Hoard Toilet Paper: Using Insider Insight to Study Crisis Consumer Behavior](https://www.accelerantresearch.com/arvic/april-2020-arvic/talk-9fYwi4xLv1A): Mona, founder of Motivate Design, presents a qualitative study on toilet paper hoarding during the early weeks of COVID-19. She uses the study as a practical d…
- [The Failure of UX Personas and How to Make Them Better](https://www.accelerantresearch.com/arvic/march-2023-arvic/talk-BFguqx7-SZ0): Alex, UX Research Manager at US Bank, argues that traditional user personas fail because fictional details, stock photos, and made-up names introduce bias and…
- [Best Practices for Using Crowdsourcing Platforms in Survey Research: The Case of Amazon Mechanical Turk](https://www.accelerantresearch.com/arvic/july-2021-arvic/talk-BHgHBgKf3Mc): Dr. Cihan Cobanoglu, McKibben Endowed Chair Professor at the University of South Florida and Director of the M3 Center, walks through the theory and practical…
- [Transitioning from Office to Working from Home: Lessons from Remote-First Companies](https://www.accelerantresearch.com/arvic/april-2020-arvic/talk-BQ7Y6IKxZ04): Jayden Brazil, host of the Happy Market Research Podcast, draws on a special-edition podcast series to share practical guidance for market researchers and insi…
- [Anatomy of a Creative Test: A Practical Framework for Ad Evaluation](https://www.accelerantresearch.com/arvic/march-2022-arvic/talk-DJWtVagaKwg): Bill McDowell, CEO of Accelerant Research, walks through the company's framework for creative and ad testing, covering KPI scorecards, normative databases, and…
- [Virtual Focus Groups on Suicide: Protecting Participant Safety](https://www.accelerantresearch.com/arvic/october-2021-arvic/talk-DOYUejI1eFY): Alyssa Schuler of Lines for Life, a regional nonprofit focused on suicide prevention and substance abuse, presents the safety protocols her team developed for…
- [Leveraging User Behavioral Data for Smarter Email Surveys](https://www.accelerantresearch.com/arvic/october-2022-arvic/talk-EOylAin16e4): Alex Strauss, Consumer Insights Specialist at Roku, walks through how Roku built a program that connects behavioral log data to email survey research. The talk…
- [Data Privacy in a Pandemic: What COVID-19 Means for Personal Data Collection and the Research Industry](https://www.accelerantresearch.com/arvic/april-2020-arvic/talk-Eaguok0D3H8): Reg Baker, North American Regional Ambassador at ESOMAR, argues that the COVID-19 pandemic has dramatically accelerated both the volume of personal data being…
- [Navigating Sudden Unemployment as a UX Researcher: One Senior Researcher's Journey Through COVID-19](https://www.accelerantresearch.com/arvic/april-2020-arvic/talk-ElCR0-LxHJQ): Joel Barr, a senior UX researcher with seven years of experience in healthcare and home improvement retail, shares his personal experience losing his contract…
- [Emotional Intelligence at Work: Strategies for Researchers and Team Leaders](https://www.accelerantresearch.com/arvic/march-2024-arvic/talk-Et-ZhrWcz60): Lori Walker, a custom insights master moderator and doctoral candidate, walks through the four components of emotional intelligence (EQ), practical strategies…
- [What My Market Research Parents Missed: Habits We Need to Break](https://www.accelerantresearch.com/arvic/november-2024-arvic/talk-FaZS6eCxuKk): Solomon Bennett, Senior Director of Guest Insights at Vail Resorts, reflects on four deeply ingrained habits he inherited early in his research career and argu…
- [People Buy from People: Pandemic or Not](https://www.accelerantresearch.com/arvic/may-2020-arvic/talk-G46B_8McUSk): Priscilla McKenny, President of Little Bird Marketing, argues that the shift to anonymous online buying makes it essential for insights professionals and selle…
- [Debunking A/B Testing Best Practices](https://www.accelerantresearch.com/arvic/april-2020-arvic/talk-GHhaawj3gOM): Chad Sanderson, Head of Product for the Data Platform at Convoy, challenges commonly accepted A/B testing best practices, particularly the two-week experiment…
- [The Evolution of UX Research in a Turbulent Tech Market](https://www.accelerantresearch.com/arvic/november-2024-arvic/talk-GUXqFqidKDg): Rema, a UXR lead at JP Morgan Chase, surveys the recent contraction in UX research hiring and argues that researchers who remain tactical and siloed are most a…
- [Beyond Dollars and Cents: A Framework for Measuring the Long-Term Return on Ethnographic Investment](https://www.accelerantresearch.com/arvic/april-2026-arvic/talk-HW33rzv-yXg): A researcher and anthropologist with experience across academia, freelancing, and in-house work at Lowe's argues that traditional ROI calculations are too narr…
- [Building an Online Customer Advisory Board: A Credit Union Case Study](https://www.accelerantresearch.com/arvic/october-2023-arvic/talk-HXAxXvhD7hs): Anjanna Paul, a UX, CX, and market research practitioner at Community America Credit Union, walks through how her team designed and ran an online Customer Advi…
- [Rapport at a Distance: Getting Into the Groove With Your Interviewee](https://www.accelerantresearch.com/arvic/april-2020-arvic/talk-H_A0ZiVvQJ0): Jenny Collins, Senior Design Researcher at Ford Motor Company, shares practical techniques for building genuine rapport during remote qualitative interviews an…
- [Preference Testing in UX Research: Should You Do It?](https://www.accelerantresearch.com/arvic/may-2021-arvic/talk-I8qeW_Iqxhs): Molly Malson of Charles Schwab makes the case that preference questions, as commonly used in usability testing, do not reliably correlate with actual usability…
- [From TV Researcher to Media Data Scientist: Navigating Media's Structural Shift](https://www.accelerantresearch.com/arvic/april-2022-arvic/talk-IfghRHRyy8k): Michael Capretta, VP of Global Research, Insights and Analytics at Warner Bros. Discovery, traces the evolution of the media business from cable TV's dual-reve…
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- [Customer Insights and Metrics: How CX Research Is Changing the Game for Market Research](https://www.accelerantresearch.com/arvic/march-2021-arvic/talk-JGqBjZaky-A): Mark Michelson, CEO of CX Forums, traces the full scope of customer experience research, from qualitative design studies and journey mapping through to quantit…
- [The Unconventional Path to UX Research: From Engineering to Ford](https://www.accelerantresearch.com/arvic/july-2025-arvic/talk-Jq_fZ860A50): Susan, a UX researcher at Ford, traces her career from planning and test engineering through ergonomics consulting to automotive UX, arguing that non-tradition…
- [Influencing with Insights: Getting People to Act](https://www.accelerantresearch.com/arvic/april-2020-arvic/talk-Ks7J3HtAcgk): Naja Hendricks, an analytics and insights leader at Procter & Gamble, walks through a practical blueprint for turning research findings into decisions. She cov…
- [Decision Shapers, Not Insight Generators: Reframing the Value of the Insights Function](https://www.accelerantresearch.com/arvic/april-2026-arvic/talk-M6a-OEIMavs): Sarb Dana Brown, Global Insights Lead at the Clorox Company, argues that the insights function must shift its identity from report generation to decision shapi…
- [Building a Voice of the Associate Research Program Inside a Technology Organization](https://www.accelerantresearch.com/arvic/october-2023-arvic/talk-MDoAlbdJogM): Courtney Rodriguez, a researcher at Nationwide, describes how she built a Voice of the Associate (VOA) research program within the company's Digital Workplace…
- [Who X: UX, CX, EX, What's Next? Personal Notes on Experience Maxing](https://www.accelerantresearch.com/arvic/february-2026-arvic/talk-MIW9usHn8TU): Cherylyn, Associate Director of UX Research at Verizon Connect, traces the maturation of experience design from UX through CX and EX, arguing that each discipl…
- [From Generic to Genius: How Personalization Transforms User Engagement](https://www.accelerantresearch.com/arvic/september-2024-arvic/talk-OEKcKnl6POo): Niha Pakara, Loyalty Analytics and Customer Insights Leader at The Fresh Market, walked through the strategic and practical dimensions of personalization at th…
- [Mitigating Shiny Object Syndrome in Business Technology Evaluation Research](https://www.accelerantresearch.com/arvic/august-2023-arvic/talk-OWE-MO_DK-E): Andrew Comerford, founder of Day 31 Consulting, draws on nearly 30 years of technology consulting experience to explain how "shiny object syndrome" distorts bu…
- [Hyperpersonalization: Tailored Experiences in the Age of AI](https://www.accelerantresearch.com/arvic/june-2026-arvic/talk-OYcQq0GYB14): Gavin Johnston, Director of UX Research at Hyatt Hotels, walks through how Hyatt approaches hyperpersonalization using a combination of AI, behavioral data, an…
- [Owning the Audience Relationship and Feedback Loop: Morning Brew's Approach to Proprietary Research](https://www.accelerantresearch.com/arvic/september-2024-arvic/talk-P7NA28NUGXA): Mike Nanan, Senior Director of Insights and Analytics at Morning Brew, walks through how his team built and operates a 100,000-member proprietary insights comm…
- [Making Inclusive Design Accessible to Everyone: Seven Principles for Research and Product Teams](https://www.accelerantresearch.com/arvic/april-2022-arvic/talk-PAiDwNa6MEk): Jamal Digital Davis walked through the seven principles of inclusive design as they apply to market research and digital product development. He focused on how…
- [Navigating UX in the World of AI](https://www.accelerantresearch.com/arvic/march-2026-arvic/talk-PLFe8y__Me8): Devon Singh and Ranju, UX practitioners from First American Insurance and NYU respectively, explore how the rise of AI is reshaping UX and research practice. T…
- [Van Westendorp Pricing Research: Best Practices and a Worked Example](https://www.accelerantresearch.com/arvic/june-2022-arvic/talk-QA8vjMYg_C4): Courtney Fabit, Senior Project Manager at Accelerant Research, walks through when conjoint analysis is and is not the right pricing tool, then explains how and…
- [The Price of Insight: The Overlooked Realities of Conducting Research in Vulnerable Communities](https://www.accelerantresearch.com/arvic/june-2026-arvic/talk-QmoXAEhm9MY): Carrie Dugan, a user researcher, argues that insight produced in high-stakes research environments is never neutral. Drawing on a session with a 30-year-old ca…
- [The Politics Behind the Data: Navigating Organizational Dynamics as a Researcher](https://www.accelerantresearch.com/arvic/february-2021-arvic/talk-SBjnX1_1Rg8): Tyler Mangum, Principal User Researcher at Oracle, argues that technical research skills alone are not enough to drive impact. He walks through the organizatio…
- [Storytelling with Comics: Communicating UX Research Findings](https://www.accelerantresearch.com/arvic/october-2023-arvic/talk-SLIEO8pbz-s): Nicole Hunt, a UX researcher at JB Hunt, presents a practical approach to using comic strips as a research communication tool. She walks through core storytell…
- [Expired Insights: Why Research Must Evolve as Fast as the World Does](https://www.accelerantresearch.com/arvic/november-2024-arvic/talk-SPK5tv_AZ9E): A market research practitioner argues that insights have a shelf life, and that relying on outdated findings leads to missed opportunities and flawed strategy.…
- [Jobs to Be Done in the Real World: A Case Study from Promethean](https://www.accelerantresearch.com/arvic/october-2022-arvic/talk-TacBB44Za5w): Anna Hughes, Director of User Research at Promethean, walks through how her team applied the Jobs to Be Done (JTBD) framework to a real classroom management pr…
- [Research and Anxiety: Lessons from the COVID-19 Vaccine Rollout at Walgreens](https://www.accelerantresearch.com/arvic/april-2021-arvic/talk-Te9o1dq8uE4): Josh Freeze, Senior Design Researcher at Walgreens, recounts six months of conducting design research to support the COVID-19 vaccine rollout. He describes how…
- [Gen Z Coffee Segmentation: Five Consumer Profiles and Business Implications](https://www.accelerantresearch.com/arvic/february-2026-arvic/talk-UPtVEY-AE8Y): A team of Master of Marketing Research students from the University of Georgia presented findings from a segmentation study on Gen Z coffee consumption habits.…
- [Real-Time Media Insights in the Age of COVID-19](https://www.accelerantresearch.com/arvic/april-2020-arvic/talk-URh0IYd8rg8): Tom Somers, VP of Audience Intelligence and Development at Tegna, shares how a major local TV group used real-time data sources, including Nielsen/comScore rat…
- [Using Mobile App Engagement Data as an Indicator for Brand Loyalty](https://www.accelerantresearch.com/arvic/october-2022-arvic/talk-VG1b1M_aTgI): Kendall McMahon, Director of Measurement, Insights, and Strategy at T-Mobile Advertising Solutions, walked through how T-Mobile collects and scales proprietary…
- [Sharing the Power of Rapid Research: A Self-Serve Program for Cross-Functional Teams](https://www.accelerantresearch.com/arvic/october-2022-arvic/talk-VdBysv30clg): Amanda Gill, a researcher at Lyft, describes how she built a rapid research program to meet overwhelming demand as a solo researcher in Lyft's New York office.…
- [Transforming the Pet Care Category Through Shopper Based Design](https://www.accelerantresearch.com/arvic/april-2020-arvic/talk-VmTQQETjWqc): Karen Lee, Shopper Insights lead for cat main meal at Mars Petcare, walks through the company's proprietary Shopper Based Design process, explaining how propos…
- [Leveraging Empathy to Drive Qualitative Insights Forward](https://www.accelerantresearch.com/arvic/march-2023-arvic/talk-WFm7f7ABQkc): Sophie Reese, Senior Manager of Strategic Insights and Voice of the Customer, argues that empathy, not objectivity, is the most critical skill in qualitative r…
- [Tracking Consumers Through COVID-19: How Wolverine Worldwide Mobilized a Seven-Month Insights Tracker](https://www.accelerantresearch.com/arvic/october-2020-arvic/talk-WxTIjboGbkE): Ora Nelson, Senior Manager of Consumer Insights at Wolverine Worldwide, describes how her team built and ran a longitudinal consumer tracker starting one week…
- [Building a Culture for Policy Within UX Research](https://www.accelerantresearch.com/arvic/april-2020-arvic/talk-Xi8Tj1ugYKY): Beth Guido, Research Policy Program Manager at Facebook, closes the April 2020 ARVIC quarantine virtual insights conference with a lightning talk on how to emb…
- [Reinventing Brand Measurement: A Seven-Year Journey at Ally Financial](https://www.accelerantresearch.com/arvic/october-2020-arvic/talk-XoEg17XJ0V8): Ashley Spring, Director of Marketing Research at Ally Financial, walks through a seven-year evolution of brand measurement at Ally, from two costly, siloed sur…
- [The Superwoman Schema as a Cultural Narrative in the Lives of African-American Women Computer Science Majors](https://www.accelerantresearch.com/arvic/august-2023-arvic/talk-Y1q_081MXYA): Dr. Daya Bonet presents her dissertation research, a narrative personality exploratory study examining how African-American women computer science majors use t…
- [Fresh From the Source: Analyzing Consumer Attitudes Towards Locally Sourced Groceries](https://www.accelerantresearch.com/arvic/march-2024-arvic/talk-YCv-ZvVp9JY): MMR candidates from the University of Georgia, led by Dr. Marcus Kuna, presented findings from a 400-person online survey examining consumer attitudes toward l…
- [How to Run Effective PURE Usability Audits: A Practical Guide](https://www.accelerantresearch.com/arvic/march-2025-arvic/how-to-run-effective-pure-usability-audits-a-practical-guide): Trevor, a UX researcher with nearly 20 years of experience, walks through how to implement PURE (Pragmatic Usability Rating by Experts) audits in real organiza…
- [Developing Employee and Executive Programs to Drive Customer Empathy at H&R Block](https://www.accelerantresearch.com/arvic/april-2026-arvic/talk-YsHs76ltQP0): Kelsey Salisbury, Director of the Customer Center of Excellence at H&R Block, shares how her team builds company-wide customer empathy through three interconne…
- [Automotive Marketing and the Impact of COVID-19 on Domestic Vehicle Production and Sales](https://www.accelerantresearch.com/arvic/may-2020-arvic/talk-ZJ4pBaH1QE4): Jenny Resnick and Kirby Hood from Sinclair Broadcast Group's automotive decision science team walk through how COVID-19 reshaped car buying behavior, dealer op…
- [Treating Employees Like Customers: Internal and External Listening Strategies at Indeed](https://www.accelerantresearch.com/arvic/august-2023-arvic/talk-ZcLjhqjrUVY): Laura and Ben, members of the Voice of Customer team at Indeed, share how the company built parallel internal and external listening strategies over five years…
- [Keeping a Fully Remote Team Connected: Techniques from Charles Schwab's UX Research Practice](https://www.accelerantresearch.com/arvic/april-2022-arvic/talk-_4EmVlhPknM): Molly Malson, Senior Manager of UX Research at Charles Schwab, shares how her team of nearly 50 researchers built connection and cohesion while working fully r…
- [The UX Generalist Advantage Powered by AI](https://www.accelerantresearch.com/arvic/november-2024-arvic/talk-_N0Xk7awp34): Proshanjit Mitra, Lead UX Research and Strategy at Lucid Motors, makes the case for UX professionals to broaden their skills into strategy, design, and adjacen…
- [Maintaining Participant Quality in the Age of AI](https://www.accelerantresearch.com/arvic/march-2026-arvic/talk-_NbbLlHeEl8): An Accelerant research leader delivers an impromptu talk on the growing crisis of fraudulent research participants, showing real-world examples of cheating cau…
- [Engaging Survey Respondents via Email: Strategies for Higher Response Rates](https://www.accelerantresearch.com/arvic/may-2020-arvic/talk-_fnzSk7BLKg): Jonathan Smythe, Senior Customer Insights Manager at Amazon, shares practical strategies for recruiting and retaining survey respondents through email, drawing…
- [How to Socialize Segmentation Insights to Maximize Stakeholder Impact](https://www.accelerantresearch.com/arvic/october-2023-arvic/talk-_sMuD_Y6cFg): Bonnie, Director of Market Insights at Glassdoor, walks through a practical framework for ensuring segmentation research actually gets used inside organization…
- [Hiring Research Rock Stars: Dimensions, Interview Techniques, and Sourcing Strategies](https://www.accelerantresearch.com/arvic/october-2020-arvic/talk-aCVQ5aM3oS8): Pam Nelson, Senior Director of Customer Insights at TIAA, draws on 27 years of hiring experience to outline what separates research rock stars from average can…
- [Reimagining the Future: How Insights Can Make AI Better (and Vice Versa)](https://www.accelerantresearch.com/arvic/february-2026-arvic/talk-agpMW8sXioM): Pavey Gupta presents a three-chapter framework for rethinking how market insights and AI relate to each other, arguing that most AI deployments in insights fai…
- [Beyond 2020: How Young People Around the World Are Thinking About the Future](https://www.accelerantresearch.com/arvic/july-2021-arvic/talk-bI10NvrEGAk): Christian Kurtz, Head of Global Streaming and Corporate Insights at ViacomCBS, presents findings from the "Beyond 2020" study, a global survey of over 8,000 pe…
- [The Power of Storytelling in Sports: The Method Behind the Magic](https://www.accelerantresearch.com/arvic/august-2020-arvic/talk-bZBHVZZDeL0): Renata Polacicio, VP of Research and Insights at ESPN, presents a mixed-methods study ESPN conducted to identify and measure what makes sports stories powerful…
- [Beyond Research: How AI Is Transforming Insights into Decision Engines](https://www.accelerantresearch.com/arvic/june-2026-arvic/talk-dVRTw3pU8zA): Dr. Rima Singh, Consumer Insights Lead for Cargill's Animal Nutrition and Health business, argues that the insights function must evolve from producing researc…
- [Does Scale Direction and Orientation Affect Survey Ratings? A Research-on-Research Experiment](https://www.accelerantresearch.com/arvic/april-2021-arvic/talk-df3Y0j-_iPw): Researchers from the University of Georgia Master of Marketing Research program tested whether presenting rating scales in ascending versus descending order, o…
- [Internal and External Listening in the Age of AI](https://www.accelerantresearch.com/arvic/february-2026-arvic/talk-gRXO9N_loG4): Ben and Laura from Indeed share how their teams use AI and large language models to scale employee and customer listening programs. Ben covers the technical ri…
- [The Three Lenses of Design Thinking: Evolving User Research into a Strategic Role](https://www.accelerantresearch.com/arvic/august-2023-arvic/talk-grPsCOBoabE): Brian Sullivan, Director of User Research and Design Strategy at Sabre Corporation, presents a framework for applying design thinking across three lenses: prod…
- [Customer Experience Management Systems: Do's, Don'ts, and the Power of Open-Ended Feedback](https://www.accelerantresearch.com/arvic/march-2021-arvic/talk-hBP5p5FFMb4): John Whitaker draws on career-spanning experience across B2B and B2C industries to identify recurring best practices, and pitfalls, in customer experience mana…
- [Design, Research, and Human Connection: Lessons from JPL and Beyond](https://www.accelerantresearch.com/arvic/march-13-2025/talk-hCmcB3F8zzA): Paul Lumsdaine, head of research and design operations at NASA's Jet Propulsion Laboratory, joins Brett Kusi of Accelerant Research for a wide-ranging conversa…
- [UX Research Strategies for Success in Highly Regulated Industries](https://www.accelerantresearch.com/arvic/april-2020-arvic/talk-i2e9auqrfL8): Chrissy, VP of Usability, User Research, and Accessibility at Regions Bank, draws on three decades of UX research experience to share five practical strategies…
- [The Guts and Glory of UX Research in Sports Media](https://www.accelerantresearch.com/arvic/september-2021-arvic/talk-i4ypyOKIeX8): Ligia Gill, Senior Manager of UX Research at Turner Sports and Warner Media, shares what it takes to build and run a UX research practice inside a traditional…
- [Using Card Sorts to Unlock Cognitive Models](https://www.accelerantresearch.com/arvic/october-2021-arvic/talk-iCHyP8u3Mt8): Katherine Matzo, Senior Product Researcher at Lowe's Home Improvement, walks through how to extend card sorting beyond information architecture into cultural d…
- [Journey Management as a Capability: From Journey Mapping to Activation](https://www.accelerantresearch.com/arvic/march-2023-arvic/talk-iq8xEnRRDSc): Dr. Nikki Smith, a practitioner in experience management, walks through customer journey management as an organizational capability, with a focused look at jou…
- [Optimizing Whole Foods Market In-Store Venues: Consumer Insights in Action](https://www.accelerantresearch.com/arvic/march-2024-arvic/talk-j3z5bQCMRAQ): Karen Lee, Director of Consumer Insights at Whole Foods Market, walks through how her team used qualitative and quantitative research to understand and evolve…
- [Humanizing the Numbers: How Fender Uses Customer Storytelling to Drive a Data-Driven Culture](https://www.accelerantresearch.com/arvic/september-2021-arvic/talk-jwIslCnKjQo): Cliff Kim, Director of Insights and Analytics at Fender Musical Instruments, shares how his team transforms raw analytics into customer stories that drive acti…
- [Legibility: What, How, and Why It Matters](https://www.accelerantresearch.com/arvic/september-2021-arvic/talk-k5yuVf5V9lo): Jamie Sherman, Senior Product Researcher at Netflix Studio Insights, uses the concept of "legibility" to pull together practical lessons on job searching, comm…
- [Remote Research Using Distributed Neuroscience](https://www.accelerantresearch.com/arvic/april-2020-arvic/talk-kAr1-VJuagg): Dr. Paul Zak, founder of Immersion Neuroscience, presented how wearable sensors and cloud-based algorithms can measure neurological engagement, which he calls…
- [Research Happens: Navigating the Unexpected, Plus a Hot-Off-the-Press Stimulus Survey](https://www.accelerantresearch.com/arvic/march-2021-arvic/talk-kiVS9fCbMG8): Delivered as an unplanned substitute presentation at the March 2021 Accelerant Research Virtual Insights Conference, this talk covers the real-world disruption…
- [Why Can't We All Get Along: A Comparative Critique of Qual and Quant Evaluation Standards](https://www.accelerantresearch.com/arvic/september-2024-arvic/talk-lHoEsT07NgQ): Brandon, a mixed methods UX researcher at United Health Group, argues that the common critique of qualitative research as unscientific stems from applying quan…
- [The State of Research Sample Quality: A Cross-Industry Panel Discussion](https://www.accelerantresearch.com/arvic/march-2025-arvic/talk-lUHhIx-T0xg): Three research industry veterans, representing a sample provider, a research agency, and a client-side insights leader, discuss the deteriorating state of part…
- [The Five Fundamentals of In-Depth Interviews: How the Best User Research Is User Therapy](https://www.accelerantresearch.com/arvic/october-2020-arvic/talk-lnljVZRbf2s): Dr. Cheryl Abelinosa, UX Research Manager at Verizon Connect, argues that clinical psychology and therapeutic interviewing skills are the most transferable and…
- [Winning with Online Qualitative Research: Tips, Tricks, and Best Practices for Clients and Suppliers](https://www.accelerantresearch.com/arvic/august-2020-arvic/talk-nfCTJxTlcu0): Bill McDowell, CEO of Accelerant Research, closes out the August 2020 ARVIC conference with a practical, demonstration-heavy session on adapting qualitative re…
- [From Insights Platform to Implementation: A Personas Case Study with Caesarstone](https://www.accelerantresearch.com/arvic/april-2020-arvic/talk-oUo50uAbbio): Luke Williams, Senior Research Director at Accelerant Research, and Courtney Babbitt, Market Research Manager at Caesarstone, walk through the end-to-end proce…
- [UX Research vs. Consumer Insights: Where the Lines Blur](https://www.accelerantresearch.com/arvic/march-2026-arvic/talk-pk2DItPcB1M): Alex Strauss, Senior Consumer Insights Specialist at Roku, draws on his career journey from consumer insights to UX research to examine how these two disciplin…
- [Service Design Blueprints for Enterprise Software: A Multi-Method UX Research Case Study](https://www.accelerantresearch.com/arvic/august-2023-arvic/talk-qXciG2dk6FA): Jen, a UX researcher at BECU, walks through a real case study in which she used a multi-method research approach, including heuristic evaluation, customer inte…
- [Creative Testing for Ad Effectiveness: Super Bowl Edition](https://www.accelerantresearch.com/arvic/february-11-2025-arvic/talk-quRW8SL-SME): Bill McDow, President of Accelerant Research, walks through the firm's framework for creative asset testing using Super Bowl ads as a live case study. Drawing…
- [Research in the Intelligence Age: Staying Relevant in the AI Revolution](https://www.accelerantresearch.com/arvic/october-2020-arvic/talk-rH7Zo4iVibU): Tanya Franklin, VP of Digital Analytics, Client and Market Intelligence at LPL Financial, traces the arc of AI development from Charles Babbage to neural netwo…
- [Outsourcing Innovation: Building an Industry-Academic Mentorship Collaboration](https://www.accelerantresearch.com/arvic/february-2026-arvic/talk-rkoa7OLzFPs): Stephanie, a UX researcher at Verizon Connect, shares a framework for partnering with a university graduate course to give students real industry experience wh…
- [Ethnography and the Power of the Pivot: Bringing Non-Researchers Into the Field and Adapting When In-Person Research Disappears](https://www.accelerantresearch.com/arvic/march-2021-arvic/talk-rvuFa2DU1Oc): Heidi Carrion, Manager of Insights and Design at ShurTech (maker of Duck Tape, FrogTape, and T-Rex), and Jillian Wells, CEO and Founder of E3 (Employment Engag…
- [The Physical Store: New Realities, New Opportunities](https://www.accelerantresearch.com/arvic/march-2021-arvic/talk-szLC05MiCNM): Presented at the March 2021 ARVIC conference, this session from Chase Design and Simpactful argues that physical stores are not in retreat but are entering a n…
- [Does the Respondent Task or Number of Attributes Affect MaxDiff Results?](https://www.accelerantresearch.com/arvic/march-2023-arvic/talk-t4z94FiElf4): Researchers from an MMR graduate program ran a controlled experiment to test whether two methodological choices in MaxDiff design, the respondent task type (re…
- [Staying the Course: How NASCAR's Consumer Insights Team Navigated an Unprecedented Year](https://www.accelerantresearch.com/arvic/october-2020-arvic/talk-tInz4BU-DC0): Bree Craig, Senior Manager of Consumer Insights at NASCAR, walks through how her internal research team scrapped its 2020 plan and rebuilt it around four prior…
- [Behavioral Economics for Marketing and Consumer Research](https://www.accelerantresearch.com/arvic/april-2020-arvic/talk-tWqZgMO3eJo): Marcus Cunha, Director of the MMR Program at the University of Georgia, presents behavioral economics as a practical lens for understanding how consumers actua…
- [Socializing Insights to Maximize Impact](https://www.accelerantresearch.com/arvic/september-2024-arvic/talk-trMC2c-2_1g): Priyanka Murthy, a UX researcher with experience across industries including industrial design, mental health, and finance, argues that delivering a research r…
- [Mind the Gap: Elevating Your Research Presentations](https://www.accelerantresearch.com/arvic/october-2022-arvic/talk-tuB8YH678Z4): Heidi Kerian, Senior Scientist on the Consumer Foods team at JM Smucker, shares practical techniques for bridging the gap between doing research and presenting…
- [Adapting Traditional Market Research to an Agile Toolkit: A Journey at Lincoln Financial Group](https://www.accelerantresearch.com/arvic/july-2021-arvic/talk-uBzwJP63OUE): Liz Castles, head of enterprise consumer insights at Lincoln Financial Group, walks through Lincoln's two-year journey adopting agile research platforms to clo…
- [Innovation in Sports: Running While Multitasking Online](https://www.accelerantresearch.com/arvic/august-2020-arvic/talk-uJK9gfxnSX8): Lynn Furman, consultant and adjunct professor at the University of North Florida, draws on his background in corporate innovation and the niche sport of joggli…
- [AI-Driven Member Sentiment and Experience Insights: How Experian Consumer Services Elevated Understanding of Member Feedback](https://www.accelerantresearch.com/arvic/february-2026-arvic/talk-vKgmpFA07gE): Pamela Calman, Senior Research Analyst at Experian Consumer Services, walked through a three-phase evolution from manual comment coding to AI-powered cross-sur…
- [Integrated Insights for Today's Tough Questions: Designing Multi-Method Research Programs](https://www.accelerantresearch.com/arvic/october-2020-arvic/talk-vY5XKXqHOaM): Jessica Lopez, Director of Research and Consumer Insights at Viking Cruises, makes the case for replacing single- or two-phase research projects with structure…
- [Does Survey Fielding Duration Affect Results? An A/B Test on Single-Day vs. Multi-Day Data Collection](https://www.accelerantresearch.com/arvic/april-2022-arvic/talk-w7iY8ALq0LA): Two MMR candidates from the University of Georgia, supervised by Dr. Marcus Kunia, presented findings from an A/B test examining whether the number of days a s…
- [Innovation Lessons from Successful CPG Launches](https://www.accelerantresearch.com/arvic/may-2020-arvic/talk-wjqgSEIe6zE): Fran Guzman of Kraft Heinz walked through a framework for understanding why CPG innovation so often falls short, and what separates the rare breakout launches…
- [Seize the Moment: Researching Emerging Tech in the Age of AI](https://www.accelerantresearch.com/arvic/march-2026-arvic/talk-wqawrqMXLAU): Jenny and Amy, lead and senior design researchers at Cisco specializing in cybersecurity and agentic AI, argue that qualitative researchers are needed now more…
- [Calculating the ROI of UX: A Four-Step Framework](https://www.accelerantresearch.com/arvic/january-2025-arvic/talk-wrPoYNivxcI): Trevor, a principal UX researcher with 19 years of experience, walks through a practical four-step framework for quantifying the business value of UX work. The…
- [Gen Z Retail Insights: Work, Side Hustle, Gaming, and the Rise of Chinese Commerce Platforms](https://www.accelerantresearch.com/arvic/march-2024-arvic/talk-xr1XTRwBt7Y): Eddie, co-founder and CEO of Copper Banking, presented findings from Copper's Gen Z teen and family panel, which has grown to over three million members. The t…
- [Give Me More Dolly Parton: A PBS Country Music Documentary Research Journey](https://www.accelerantresearch.com/arvic/october-2020-arvic/talk-yw0kVqAFHR8): Eliza Jacobs, Director of Consumer Insights and Analysis at PBS, walks through 15 months of quantitative research conducted in support of Ken Burns' eight-epis…
- [Embracing Agile Consumer Insights](https://www.accelerantresearch.com/arvic/march-2024-arvic/talk-zEDFY2qOkk4): Molly St. Careno, Senior Growth Marketing Manager at aytm, makes the case for adopting an agile mindset in consumer research, arguing that traditional long-cyc…