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2026-07-14T13:56:35.000Z https://www.accelerantresearch.com/conferences/march-2022-arvic 2026-07-14T13:56:35.000Z https://www.accelerantresearch.com/conferences/november-2024-arvic 2026-07-14T13:56:35.000Z https://www.accelerantresearch.com/conferences/april-2020-arvic 2026-07-14T13:56:35.000Z https://www.accelerantresearch.com/conferences/august-2020-arvic 2026-07-14T13:56:35.000Z https://www.accelerantresearch.com/conferences/march-2021-arvic 2026-07-14T13:56:35.000Z https://www.accelerantresearch.com/conferences/march-13-2025 2026-07-14T13:56:35.000Z https://www.accelerantresearch.com/conferences/october-2023-arvic 2026-07-14T13:56:35.000Z https://www.accelerantresearch.com/conferences/october-2025-arvic 2026-06-30T20:44:58.000Z https://www.accelerantresearch.com/conferences/may-2021-arvic 2026-07-14T13:56:35.000Z https://www.accelerantresearch.com/conferences/august-2024-arvic 2026-06-30T20:44:58.000Z https://www.accelerantresearch.com/conferences/june-2026-arvic 2026-07-04T02:15:43.000Z https://www.accelerantresearch.com/conferences/october-2020-arvic 2026-07-14T13:56:35.000Z https://www.accelerantresearch.com/conferences/april-2026-arvic 2026-06-30T13:29:15.000Z https://www.accelerantresearch.com/conferences/july-2025-arvic 2026-06-30T20:44:58.000Z https://www.accelerantresearch.com/conferences/august-2023-arvic 2026-07-14T13:56:35.000Z https://www.accelerantresearch.com/arvic/april-2020-arvic/talk--NC9_auvw1c The DIY vs. Do-It-For-Me Framework for Outsourcing Market Research https://img.youtube.com/vi/-NC9_auvw1c/maxresdefault.jpg Susan Lawson, from the market research and insights team at Allstate, presents a practical framework for deciding when to conduct research in-house versus outsourcing to a vendor partner. The framework centers on four factors, business decision, methodology, tools, and recruit, mapped onto a 2x2 matrix of decision complexity versus methodology complexity. The talk was delivered at the April 2020 ARVIC virtual conference. https://www.youtube.com/embed/-NC9_auvw1c 2026-07-14T13:56:58.000Z https://www.accelerantresearch.com/arvic/february-2021-arvic/talk--td_DyyXbMA Both Sides Now: The Importance of Having Both Client and Supplier Side Perspectives https://img.youtube.com/vi/-td_DyyXbMA/maxresdefault.jpg Jason Jacobson, drawing on 20-plus years on the supplier side and a recent move to the client side at Woodside Homes, walks through seven areas where the supplier-client relationship commonly breaks down. For each area he shares how each side actually thinks, then offers concrete examples of what closed the gap in real engagements. The central argument is that more empathy, earlier collaboration, and greater transparency from both parties produce better research outcomes than any single methodology or technology can. https://www.youtube.com/embed/-td_DyyXbMA 2026-07-14T13:56:58.000Z https://www.accelerantresearch.com/arvic/march-2025-arvic/talk--uZLx6WJXDA AI's Impact on the Gift-Giving Process: Research Findings from UGA MMR Candidates https://img.youtube.com/vi/-uZLx6WJXDA/maxresdefault.jpg Master of Marketing Research candidates at the University of Georgia, led by program director Dr. Marcus Kua, presented findings from a two-phase research project on how AI is influencing consumer gift-giving behavior. The study combined secondary research from a Mintel gifting report with a primary quantitative survey of 400 consumers conducted via AYTM. Key themes included early but growing AI adoption in gifting, mixed consumer attitudes toward AI, and a strong need for better personalization and privacy assurance. https://www.youtube.com/embed/-uZLx6WJXDA 2026-07-14T13:56:58.000Z https://www.accelerantresearch.com/arvic/september-2024-arvic/talk--v2OKtTOztM The Future of the Insights Professional: Skills, Strategy, and Staying Relevant https://img.youtube.com/vi/-v2OKtTOztM/maxresdefault.jpg Sar Djal argues that insights professionals face a defining inflection point driven by AI, data abundance, and rising stakeholder expectations. The talk makes the case for shifting from an order-taker, report-generation mindset to that of a strategic business partner who translates data into decisions. Practical guidance covers data literacy, technology fluency, internal networking, and connecting siloed data into a unified insight stack. https://www.youtube.com/embed/-v2OKtTOztM 2026-07-14T13:56:58.000Z https://www.accelerantresearch.com/arvic/may-2020-arvic/talk-02os6eSLbkQ Comprehensive Category Study: Meal Delivery Services During COVID-19 https://img.youtube.com/vi/02os6eSLbkQ/maxresdefault.jpg Bill McGowan, CEO of Accelerant Research, walks through a self-funded comprehensive category study of the meal delivery service market conducted during the COVID-19 lockdown period. The study combines behavioral analytics, quantitative survey research, and live "Show and Tell" ethnographies to build a full-picture view of how consumers shifted spending and behavior across retail categories, with a focused lens on door-to-door meal delivery providers. The presentation covers methodology, spending shift data, segmentation findings, and qualitative insights from participant interviews conducted in April 2020. https://www.youtube.com/embed/02os6eSLbkQ 2026-07-14T13:56:58.000Z https://www.accelerantresearch.com/arvic/june-2026-arvic/talk-1XGNfv8_TGA Think Like a Fraudster: The Blind Spot in the Industry Fraud Conversation https://img.youtube.com/vi/1XGNfv8_TGA/maxresdefault.jpg Terrence McCarron, CEO and founder of Opinion Route, argues that the market research industry's fraud conversation is dominated by emotion and individual stakeholder panic rather than a clear-eyed understanding of how fraud actually operates as a scaled, profit-driven enterprise. He introduces the concept of "Fraud, Inc." to reframe the threat and offers four concrete truths to help researchers build confidence and move from reactive to proactive data quality strategy. The talk also covers Opinion Route's methodology, including ethical hacking, white-hat hiring, red teaming, and marketplace surveillance, to quantify real fraud risks and separate hype from reality. https://www.youtube.com/embed/1XGNfv8_TGA 2026-06-23T21:58:50.000Z https://www.accelerantresearch.com/arvic/march-2023-arvic/talk-1ml9RyQqb7o How to Create a Service Blueprint https://img.youtube.com/vi/1ml9RyQqb7o/maxresdefault.jpg Melissa Jamma, Product Experience Researcher at LPL Financial, walks through her end-to-end process for building service blueprints, using two real examples from her career: a university instructor contract signing service and a financial advisor business model transition. The talk covers what service blueprinting is, why it matters, and the concrete steps required to run workshops and turn outputs into actionable diagrams. https://www.youtube.com/embed/1ml9RyQqb7o 2026-07-14T13:56:58.000Z https://www.accelerantresearch.com/arvic/october-2025-arvic/talk-1msTudLa4xA Listening With Your Whole Body: How Ethnographic Interviews Yield Deeper Insights https://img.youtube.com/vi/1msTudLa4xA/maxresdefault.jpg Matt, a UX researcher at Tapestry (parent company of Coach and Kate Spade) with a background in ethnomusicology, argues that listening is not a passive act but a multi-sensory practice. He introduces a framework called ethnographic listening, organized around four categories of experience, and illustrates it with three research examples from retail and e-commerce contexts. The talk aims to help researchers understand people more completely, define experiences more intuitively, and communicate findings more compassionately. https://www.youtube.com/embed/1msTudLa4xA 2026-06-30T13:11:17.000Z https://www.accelerantresearch.com/arvic/april-2021-arvic/talk-39ub73Mccrg Used Only as Intended: How Researchers and Designers Can Improve the Social Impact of Emerging Technology https://img.youtube.com/vi/39ub73Mccrg/maxresdefault.jpg Mandy Drew, UX Research Manager for Equitable Design at Capital One, draws on personal experience losing family members to social media misinformation to argue that UX researchers and designers bear responsibility for predicting, observing, and mitigating the unintended societal harms of the products they build. She traces how algorithms, data mining, and design patterns like infinite scroll were developed for legitimate purposes but have been exploited to spread misinformation, deepen political polarization, and drive addictive behavior. She closes with concrete practice changes researchers and designers can adopt today. https://www.youtube.com/embed/39ub73Mccrg 2026-07-14T13:56:58.000Z https://www.accelerantresearch.com/arvic/may-2021-arvic/talk-4WGFtbVfkPM Tips, Tricks, and Techniques for Conducting User Interviews https://img.youtube.com/vi/4WGFtbVfkPM/maxresdefault.jpg Leslie Salazar Bushell, a senior UX researcher with over 20 years of experience, walks through practical methods for making user interviews more efficient and analytically rigorous in a remote work environment. She covers a time-stamped indexing approach that replaces traditional note-taking, consistency techniques for managing organic conversations across multiple participants, and hybrid methodologies that go beyond the standard remote research toolkit. The talk is grounded in real constraints researchers face, including limited tools, reduced team support, and restricted access to participants during the COVID-19 period. https://www.youtube.com/embed/4WGFtbVfkPM 2026-07-14T13:56:58.000Z https://www.accelerantresearch.com/arvic/october-2020-arvic/talk-52wFxAEVbhY Operational Excellence and an Outcome-Driven Approach for UX Research https://img.youtube.com/vi/52wFxAEVbhY/maxresdefault.jpg Researchers from Zillow Group's centralized UX research team describe how they adapted their product-side outcome framework to define and pursue operational excellence for their own discipline. The talk covers the full framework they built, covering six phases of the research process and a set of cross-cutting enablers, then walks through three concrete applications: measuring research quality, building a candidate interview question bank, and assessing team skills. The session closes with lessons learned and a vision for expanding the framework across Zillow's other research disciplines. https://www.youtube.com/embed/52wFxAEVbhY 2026-07-14T13:56:58.000Z https://www.accelerantresearch.com/arvic/july-2021-arvic/talk-574EqkFBOHo Democratizing Research Without Jeopardizing Your Job https://img.youtube.com/vi/574EqkFBOHo/maxresdefault.jpg Sean Good, sole UX researcher at Jane.com, walks through how a one-person research function can extend its reach across an organization without losing quality control or relevance. Drawing on four years of hands-on experience, he covers three practical steps: building bridges with non-research colleagues, delegating research tasks carefully, and protecting yourself and your findings through documentation and transparency. The talk is grounded in real situations from a 200-person e-commerce company and is aimed at researchers working with limited headcount and budget. https://www.youtube.com/embed/574EqkFBOHo 2026-07-14T13:56:58.000Z https://www.accelerantresearch.com/arvic/november-2024-arvic/talk-5EgGr4trEug The First 30 Days: How to Activate Mobile App Users and Build Lasting Engagement https://img.youtube.com/vi/5EgGr4trEug/maxresdefault.jpg Jenny Lewis, Head of Customer Insights at Airship, presents research on the "activation phase," the first 30 days after a mobile app download. She outlines three strategies that separate high-performing apps from average ones: identifying the customer, securing push opt-in, and gathering preferences. Each strategy is linked to measurable outcomes including purchase frequency, session lift, and conversion rates. https://www.youtube.com/embed/5EgGr4trEug 2026-07-14T13:56:58.000Z https://www.accelerantresearch.com/arvic/august-2020-arvic/talk-5iLz6nKekhs How to Interview Like a Detective https://img.youtube.com/vi/5iLz6nKekhs/maxresdefault.jpg Dr. Ari Zilmanow, a former police detective turned insights professional, makes the case for prioritizing qualitative interview quality over data quantity. Using cases from his detective career and the near-failure of Febreze, he argues that a small number of well-designed interviews can surface insights that large datasets and algorithmic tools routinely miss. The talk covers research planning, interview design, fieldwork technique, and how to deliver findings as actionable counsel rather than raw data. https://www.youtube.com/embed/5iLz6nKekhs 2026-07-14T13:56:58.000Z https://www.accelerantresearch.com/arvic/october-2021-arvic/talk-6IrDNJWdaCw Collaborative Synthesis: Bringing Teams Along the Research Journey https://img.youtube.com/vi/6IrDNJWdaCw/maxresdefault.jpg Jamie Petes, a senior UX researcher working in financial services, shares practical methods for involving cross-functional team members at every stage of the research process, from planning through action. The central argument is that collaborative synthesis reduces the risk of findings being ignored and builds shared ownership of outcomes. The talk draws on tools like assumption mapping, learning plans, mural-based note-taking, and structured debriefs to keep teams aligned and engaged. https://www.youtube.com/embed/6IrDNJWdaCw 2026-07-14T13:56:58.000Z https://www.accelerantresearch.com/arvic/april-2022-arvic/talk-7OqRZVbuQTo How The Weather Channel Proves Attentive Audiences to Brands Using T-Vision Data https://img.youtube.com/vi/7OqRZVbuQTo/maxresdefault.jpg JT Peace, Associate Director of Ad Sales and Strategic Insights at The Weather Channel, presents findings from a study conducted with T-Vision that measures real audience attention on screen. The study tested the hypothesis that Weather Channel audiences are more engaged than those of competing cable news and lifestyle networks, examining attention across day parts, program types, live storm coverage, and original content. Results consistently supported the hypothesis, giving the ad sales team concrete data to bring into upfront conversations with brands and agencies. https://www.youtube.com/embed/7OqRZVbuQTo 2026-07-14T17:25:55.000Z https://www.accelerantresearch.com/arvic/march-2023-arvic/talk-8EKHbLDqcTc Starting a UX Research Function from the Ground Up https://img.youtube.com/vi/8EKHbLDqcTc/maxresdefault.jpg Mary Curran, Senior Manager of UX Research at Warner Music Group, draws on eight years of experience building research functions from scratch to walk through a practical playbook for scaling research inside organizations with low UX maturity. She covers internal discovery, research ops planning, democratization with guardrails, research strategy workshops, and how to build the internal relationships and visibility that make research stick. The talk is grounded in real examples from Warner Music and earlier roles in SaaS and e-commerce. https://www.youtube.com/embed/8EKHbLDqcTc 2026-07-14T13:56:58.000Z https://www.accelerantresearch.com/arvic/august-2023-arvic/talk-8XwJe150xwk Moving the Needle: Techniques for Translating Research into Progress https://img.youtube.com/vi/8XwJe150xwk/maxresdefault.jpg Heidi Carrion of J.M. Smucker, joined by Kathy Wilcox and Joe Watson of Switch Innovation Lab, shares practical techniques for moving research from insight to action. The talk covers how to build organizational buy-in through consumer immersion, internal panels, and intentional presentation design. A central theme is that great research alone is not enough: how you deliver and perform the message determines whether it drives real progress. https://www.youtube.com/embed/8XwJe150xwk 2026-07-14T17:25:55.000Z https://www.accelerantresearch.com/arvic/october-2023-arvic/talk-8cVP_a5zT3o Exploring the Line Between Human and AI Value in Market Research https://img.youtube.com/vi/8cVP_a5zT3o/maxresdefault.jpg Priya Mathur, Senior Customer Intelligence Manager at Google Cloud, walks through where generative AI can realistically take on market research tasks today, and where human judgment, context, and collaboration remain irreplaceable. Drawing on 20 years in the profession and a front-row seat to the AI category's rapid growth, she challenges researchers to map their own daily work against this line and to proactively shape how AI enters their practice rather than waiting for it to be imposed on them. https://www.youtube.com/embed/8cVP_a5zT3o 2026-07-14T13:56:58.000Z https://www.accelerantresearch.com/arvic/aug-2025-arvic/talk-8qxF4mk6fEw Generations in Research: A Father-Daughter Conversation on Careers, Methods, and the Industry's Evolution https://img.youtube.com/vi/8qxF4mk6fEw/maxresdefault.jpg Joe and Molly, a father-daughter pair with combined experience spanning quant and qual research across agency, in-house, and independent firm settings, discuss how the market research industry has changed over four decades. They cover shifts in methodology, client relationships, deliverable formats, sampling, the agency-versus-in-house debate, and the role of AI. The conversation is candid and conversational, drawing on personal career stories and practical advice for researchers at all levels. https://www.youtube.com/embed/8qxF4mk6fEw 2026-07-14T13:56:58.000Z https://www.accelerantresearch.com/arvic/may-2020-arvic/talk-9ZZYyQjkcc4 Practically Scaling Research for Maximum Impact https://img.youtube.com/vi/9ZZYyQjkcc4/maxresdefault.jpg Kendra Speed, Head of Customer Strategy and Insights at Dropbox, outlines five practices researchers can use to lead with impact during periods of uncertainty. Drawing on her background in process improvement and project management, she frames the researcher's role not just as a data provider but as an organizational leader who brings empathy, clarity, and decisive action to the business. The session covers partnering internally across data sources, conducting ongoing gap analyses, growing a shared body of knowledge, extending the reach of insights to new audiences, and mapping a clear path from research to action. https://www.youtube.com/embed/9ZZYyQjkcc4 2026-07-14T17:25:55.000Z https://www.accelerantresearch.com/arvic/december-2024-arvic/talk-9_gmWpT4wUA Battling Bots and Other Online Predators in Market Research https://img.youtube.com/vi/9_gmWpT4wUA/maxresdefault.jpg Julie Pavit, a market research veteran with experience at Nielsen, Johnson Controls, and Accelerant Research, walks through the growing threat of survey fraud, including bots, click farms, and ghost completes. She presents a three-stage framework, deny, trap, and toss, covering automated defenses, in-survey detection techniques, and post-survey data cleaning. She closes with ideas for restructuring incentives to make surveys less attractive to bad actors. https://www.youtube.com/embed/9_gmWpT4wUA 2026-07-14T13:56:58.000Z https://www.accelerantresearch.com/arvic/april-2020-arvic/talk-9fYwi4xLv1A Why We Hoard Toilet Paper: Using Insider Insight to Study Crisis Consumer Behavior https://img.youtube.com/vi/9fYwi4xLv1A/maxresdefault.jpg Mona, founder of Motivate Design, presents a qualitative study on toilet paper hoarding during the early weeks of COVID-19. She uses the study as a practical demonstration of "Insider Insight," a fast, conversation-based discovery method her firm developed as an alternative to traditional interviews and focus groups. The talk covers the method's origins, how five real conversations revealed emotional and social drivers behind hoarding, and where Insider Insight fits within a broader research process. https://www.youtube.com/embed/9fYwi4xLv1A 2026-07-14T13:56:58.000Z https://www.accelerantresearch.com/arvic/march-2023-arvic/talk-BFguqx7-SZ0 The Failure of UX Personas and How to Make Them Better https://img.youtube.com/vi/BFguqx7-SZ0/maxresdefault.jpg Alex, UX Research Manager at US Bank, argues that traditional user personas fail because fictional details, stock photos, and made-up names introduce bias and produce documents nobody actually uses. Drawing on data science methodology, she presents a product-anchored, iteratively trained approach to personas that produces actionable behavioral predictions with explicit confidence levels, giving design, product, and development teams a shared, defensible starting point. https://www.youtube.com/embed/BFguqx7-SZ0 2026-07-14T13:56:58.000Z https://www.accelerantresearch.com/arvic/july-2021-arvic/talk-BHgHBgKf3Mc Best Practices for Using Crowdsourcing Platforms in Survey Research: The Case of Amazon Mechanical Turk https://img.youtube.com/vi/BHgHBgKf3Mc/maxresdefault.jpg Dr. Cihan Cobanoglu, McKibben Endowed Chair Professor at the University of South Florida and Director of the M3 Center, walks through the theory and practical mechanics of using Amazon Mechanical Turk for academic and market research. He covers the advantages and risks of crowdsourcing for data collection, the precautions researchers must take to ensure data quality, and delivers a live demonstration connecting a Qualtrics survey to Mechanical Turk. The session is aimed at researchers and practitioners who want a cost-effective, scalable alternative to traditional survey methods. https://www.youtube.com/embed/BHgHBgKf3Mc 2026-07-14T13:56:58.000Z https://www.accelerantresearch.com/arvic/april-2020-arvic/talk-BQ7Y6IKxZ04 Transitioning from Office to Working from Home: Lessons from Remote-First Companies https://img.youtube.com/vi/BQ7Y6IKxZ04/maxresdefault.jpg Jayden Brazil, host of the Happy Market Research Podcast, draws on a special-edition podcast series to share practical guidance for market researchers and insights professionals suddenly working from home. He interviewed three guests, including leaders from Wildbit, Lookback, and Delve, to compare remote-native companies with those forced into rapid transition. The talk covers physical setup, tool selection, organizational transparency, and the human connection habits that remote work requires. https://www.youtube.com/embed/BQ7Y6IKxZ04 2026-07-14T13:56:58.000Z https://www.accelerantresearch.com/arvic/march-2022-arvic/talk-DJWtVagaKwg Anatomy of a Creative Test: A Practical Framework for Ad Evaluation https://img.youtube.com/vi/DJWtVagaKwg/maxresdefault.jpg Bill McDowell, CEO of Accelerant Research, walks through the company's framework for creative and ad testing, covering KPI scorecards, normative databases, and dial testing. Using publicly available ads tested on Accelerant's own panel, he illustrates what strong and weak performance looks like across the funnel, and explains why context, norms, and ongoing measurement discipline matter more than any single score. https://www.youtube.com/embed/DJWtVagaKwg 2026-07-14T13:56:58.000Z https://www.accelerantresearch.com/arvic/october-2021-arvic/talk-DOYUejI1eFY Virtual Focus Groups on Suicide: Protecting Participant Safety https://img.youtube.com/vi/DOYUejI1eFY/maxresdefault.jpg Alyssa Schuler of Lines for Life, a regional nonprofit focused on suicide prevention and substance abuse, presents the safety protocols her team developed for conducting virtual focus groups on suicide with vulnerable populations. Drawing on focus groups held in spring 2021 to inform Oregon's adult suicide intervention and prevention plan, she outlines registration procedures, staffing models, safe messaging, real-time monitoring, and referral practices. The talk also addresses vicarious trauma for researchers and advocates for industry-wide adoption of safety standards in qualitative research on sensitive topics. https://www.youtube.com/embed/DOYUejI1eFY 2026-07-14T13:56:58.000Z https://www.accelerantresearch.com/arvic/october-2022-arvic/talk-EOylAin16e4 Leveraging User Behavioral Data for Smarter Email Surveys https://img.youtube.com/vi/EOylAin16e4/maxresdefault.jpg Alex Strauss, Consumer Insights Specialist at Roku, walks through how Roku built a program that connects behavioral log data to email survey research. The talk covers why integrating behavioral data improves survey efficiency, how to stand up the program across internal teams, and what to watch out for during sampling, fieldwork, and analysis. The approach is most relevant to brands with large first-party databases looking to reduce survey length, improve targeting, and eliminate reliance on claimed behavioral responses. https://www.youtube.com/embed/EOylAin16e4 2026-07-14T13:56:58.000Z https://www.accelerantresearch.com/arvic/april-2020-arvic/talk-Eaguok0D3H8 Data Privacy in a Pandemic: What COVID-19 Means for Personal Data Collection and the Research Industry https://img.youtube.com/vi/Eaguok0D3H8/maxresdefault.jpg Reg Baker, North American Regional Ambassador at ESOMAR, argues that the COVID-19 pandemic has dramatically accelerated both the volume of personal data being collected and the scope of its use, far beyond typical advertising and marketing purposes. Drawing on Pew Research data, Shoshana Zuboff's work on surveillance capitalism, and ESOMAR's own research, Baker makes the case that the market research industry must recommit to privacy-by-design principles and self-regulation before regulators close the window on the profession's traditional exemptions. The talk closes with four concrete actions the industry should take to distinguish itself from advertisers and protect the individuals whose data it relies on. https://www.youtube.com/embed/Eaguok0D3H8 2026-07-14T13:56:58.000Z https://www.accelerantresearch.com/arvic/april-2020-arvic/talk-ElCR0-LxHJQ Navigating Sudden Unemployment as a UX Researcher: One Senior Researcher's Journey Through COVID-19 https://img.youtube.com/vi/ElCR0-LxHJQ/maxresdefault.jpg Joel Barr, a senior UX researcher with seven years of experience in healthcare and home improvement retail, shares his personal experience losing his contract role at Lowe's Home Improvement on March 13, 2020, amid the early COVID-19 lockdowns. Drawing on his own job search and a LinkedIn following he built through transparent, empathy-driven posts, Joel offers practical advice on staying productive during unemployment, building a portfolio, and finding opportunities as both a new and experienced researcher. The session is conversational and Q&A-heavy, with Joel answering audience questions in real time. https://www.youtube.com/embed/ElCR0-LxHJQ 2026-07-14T13:56:58.000Z https://www.accelerantresearch.com/arvic/march-2024-arvic/talk-Et-ZhrWcz60 Emotional Intelligence at Work: Strategies for Researchers and Team Leaders https://img.youtube.com/vi/Et-ZhrWcz60/maxresdefault.jpg Lori Walker, a custom insights master moderator and doctoral candidate, walks through the four components of emotional intelligence (EQ), practical strategies for developing each one, and a curated reading list to support the work. The talk is aimed at researchers and team leaders who want to apply EQ principles not just to interpersonal relationships but also to how they run meetings, conduct interviews, and build team culture. A short Q&A covers the added challenges of building psychological safety and human connection in virtual work environments. https://www.youtube.com/embed/Et-ZhrWcz60 2026-07-14T13:56:58.000Z https://www.accelerantresearch.com/arvic/november-2024-arvic/talk-FaZS6eCxuKk What My Market Research Parents Missed: Habits We Need to Break https://img.youtube.com/vi/FaZS6eCxuKk/maxresdefault.jpg Solomon Bennett, Senior Director of Guest Insights at Vail Resorts, reflects on four deeply ingrained habits he inherited early in his research career and argues that each one now actively undermines the relevance of insights teams. Drawing on conversations with peers at a recent industry conference, he maps a path from a siloed, perfectionist, gatekeeping support function to an agile, collaborative, and indispensable business partner. https://www.youtube.com/embed/FaZS6eCxuKk 2026-07-14T13:56:58.000Z https://www.accelerantresearch.com/arvic/may-2020-arvic/talk-G46B_8McUSk People Buy from People: Pandemic or Not https://img.youtube.com/vi/G46B_8McUSk/maxresdefault.jpg Priscilla McKenny, President of Little Bird Marketing, argues that the shift to anonymous online buying makes it essential for insights professionals and sellers to show up as real, helpful people on social media. She walks through six mindset shifts, practical LinkedIn and Twitter tactics, and a framework for building genuine online relationships that earn business over time. Her core message: authenticity and consistency, not polish or volume, drive the connections that convert. https://www.youtube.com/embed/G46B_8McUSk 2026-07-14T13:56:58.000Z https://www.accelerantresearch.com/arvic/april-2020-arvic/talk-GHhaawj3gOM Debunking A/B Testing Best Practices https://img.youtube.com/vi/GHhaawj3gOM/maxresdefault.jpg Chad Sanderson, Head of Product for the Data Platform at Convoy, challenges commonly accepted A/B testing best practices, particularly the two-week experiment threshold and the use of short-term metrics as predictive signals. He argues that experimental statistics are descriptive of the past only, and that treating them as predictive leads to bad product decisions and poor user experiences. He closes with a practical reframe: use experimentation primarily as a quality gate and insurance mechanism rather than a revenue forecasting tool. https://www.youtube.com/embed/GHhaawj3gOM 2026-07-14T13:56:58.000Z https://www.accelerantresearch.com/arvic/november-2024-arvic/talk-GUXqFqidKDg The Evolution of UX Research in a Turbulent Tech Market https://img.youtube.com/vi/GUXqFqidKDg/maxresdefault.jpg Rema, a UXR lead at JP Morgan Chase, surveys the recent contraction in UX research hiring and argues that researchers who remain tactical and siloed are most at risk. She presents three concrete moves toward becoming a strategic researcher: framing the right problem, tying outputs directly to business results, and broadening skills across adjacent research disciplines. https://www.youtube.com/embed/GUXqFqidKDg 2026-07-14T13:56:58.000Z https://www.accelerantresearch.com/arvic/april-2026-arvic/talk-HW33rzv-yXg Beyond Dollars and Cents: A Framework for Measuring the Long-Term Return on Ethnographic Investment https://img.youtube.com/vi/HW33rzv-yXg/maxresdefault.jpg A researcher and anthropologist with experience across academia, freelancing, and in-house work at Lowe's argues that traditional ROI calculations are too narrow to capture the value of ethnographic and generative qualitative research. She introduces a framework built around immediate, medium-term, and sustainable impact markers, illustrated through case studies involving Pepsi, Lowe's, and Habitat for Humanity. The talk is aimed at helping ethnographers and qualitative researchers communicate their impact to decision makers without forcing their work into a purely mathematical ROI model. https://www.youtube.com/embed/HW33rzv-yXg 2026-06-30T13:20:47.000Z https://www.accelerantresearch.com/arvic/october-2023-arvic/talk-HXAxXvhD7hs Building an Online Customer Advisory Board: A Credit Union Case Study https://img.youtube.com/vi/HXAxXvhD7hs/maxresdefault.jpg Anjanna Paul, a UX, CX, and market research practitioner at Community America Credit Union, walks through how her team designed and ran an online Customer Advisory Board (CAB) to support a new digital investing product. The talk covers what a CAB is, real-world examples from companies like MailChimp, Moz, and GitHub, and a detailed account of how the credit union planned, recruited, operated, and measured its own 18-member board over six months. The session closes with lessons learned, success factors, and plans to scale the program. https://www.youtube.com/embed/HXAxXvhD7hs 2026-07-14T13:56:58.000Z https://www.accelerantresearch.com/arvic/april-2020-arvic/talk-H_A0ZiVvQJ0 Rapport at a Distance: Getting Into the Groove With Your Interviewee https://img.youtube.com/vi/H_A0ZiVvQJ0/maxresdefault.jpg Jenny Collins, Senior Design Researcher at Ford Motor Company, shares practical techniques for building genuine rapport during remote qualitative interviews and online chats. Drawing on her background as an anthropologist, she walks through preparation, opening protocols, and in-interview behaviors that compensate for the absence of shared physical space. The session closes with open discussion on COVID-19's likely long-term effect on research methodology, including automotive-specific challenges around in-person testing. https://www.youtube.com/embed/H_A0ZiVvQJ0 2026-07-14T13:56:58.000Z https://www.accelerantresearch.com/arvic/may-2021-arvic/talk-I8qeW_Iqxhs Preference Testing in UX Research: Should You Do It? https://img.youtube.com/vi/I8qeW_Iqxhs/maxresdefault.jpg Molly Malson of Charles Schwab makes the case that preference questions, as commonly used in usability testing, do not reliably correlate with actual usability outcomes. Drawing on psychology research and two internal case studies, she argues that cognitive biases make stated preferences a poor proxy for ease of use, effectiveness, or satisfaction. She closes with practical guidelines for teams that still need to include preference questions. https://www.youtube.com/embed/I8qeW_Iqxhs 2026-07-14T13:56:58.000Z https://www.accelerantresearch.com/arvic/april-2022-arvic/talk-IfghRHRyy8k From TV Researcher to Media Data Scientist: Navigating Media's Structural Shift https://img.youtube.com/vi/IfghRHRyy8k/maxresdefault.jpg Michael Capretta, VP of Global Research, Insights and Analytics at Warner Bros. Discovery, traces the evolution of the media business from cable TV's dual-revenue model through the streaming era, using that history to argue that media research organizations must embed data scientists directly within insights teams rather than separating the functions. Drawing on nearly 22 years at the company, he shares practical lessons from his own team's experience bringing data science in-house and what that shift meant for speed, accountability, and analytical depth. https://www.youtube.com/embed/IfghRHRyy8k 2026-07-14T17:25:55.000Z https://www.accelerantresearch.com/arvic/march-2021-arvic/talk-JGqBjZaky-A Customer Insights and Metrics: How CX Research Is Changing the Game for Market Research https://img.youtube.com/vi/JGqBjZaky-A/maxresdefault.jpg Mark Michelson, CEO of CX Forums, traces the full scope of customer experience research, from qualitative design studies and journey mapping through to quantitative metrics and real-time dashboards. He argues that CX is far broader than NPS scores and surveys, and that market researchers are uniquely positioned to add value that most CX managers currently miss. The session covers tools, methods, reporting trends, and the organizational dynamics of bringing stakeholders into the journey mapping process. https://www.youtube.com/embed/JGqBjZaky-A 2026-07-14T13:56:58.000Z https://www.accelerantresearch.com/arvic/july-2025-arvic/talk-Jq_fZ860A50 The Unconventional Path to UX Research: From Engineering to Ford https://img.youtube.com/vi/Jq_fZ860A50/maxresdefault.jpg Susan, a UX researcher at Ford, traces her career from planning and test engineering through ergonomics consulting to automotive UX, arguing that non-traditional backgrounds produce stronger, more strategic researchers. Host Brett Kjuski of Accelerant Research guides the conversation through career pivots, transferable skills, team building, AI in research, and advice for people looking to break into the field. https://www.youtube.com/embed/Jq_fZ860A50 2026-06-23T13:21:17.000Z https://www.accelerantresearch.com/arvic/april-2020-arvic/talk-Ks7J3HtAcgk Influencing with Insights: Getting People to Act https://img.youtube.com/vi/Ks7J3HtAcgk/maxresdefault.jpg Naja Hendricks, an analytics and insights leader at Procter & Gamble, walks through a practical blueprint for turning research findings into decisions. She covers how to align recommendations with business goals, craft compelling consumer stories, and remove friction so decision-makers can say yes. The talk draws on real P&G examples, including a low-income consumer immersion exercise and a long-running strategy that took years to land. https://www.youtube.com/embed/Ks7J3HtAcgk 2026-07-14T13:56:58.000Z https://www.accelerantresearch.com/arvic/april-2026-arvic/talk-M6a-OEIMavs Decision Shapers, Not Insight Generators: Reframing the Value of the Insights Function https://img.youtube.com/vi/M6a-OEIMavs/maxresdefault.jpg Sarb Dana Brown, Global Insights Lead at the Clorox Company, argues that the insights function must shift its identity from report generation to decision shaping. AI has not disrupted the industry so much as it has exposed a long-standing gap: data and insights are no longer scarce, but decisions and outcomes remain rare. The talk offers practical frameworks for repositioning insights teams as strategic partners who influence choices, not just deliver findings. https://www.youtube.com/embed/M6a-OEIMavs 2026-06-30T13:18:13.000Z https://www.accelerantresearch.com/arvic/october-2023-arvic/talk-MDoAlbdJogM Building a Voice of the Associate Research Program Inside a Technology Organization https://img.youtube.com/vi/MDoAlbdJogM/maxresdefault.jpg Courtney Rodriguez, a researcher at Nationwide, describes how she built a Voice of the Associate (VOA) research program within the company's Digital Workplace Experience (DWE) team over three years, starting in 2020. The program combines experience measurement, design thinking, journey mapping, and a volunteer champion network to surface and act on associate feedback about workplace technology. By 2023, the program had produced 283 prioritized solutions, influenced eight high-priority enterprise projects, and raised the overall digital workplace experience score from 4.05 to 4.16 out of 5. https://www.youtube.com/embed/MDoAlbdJogM 2026-07-14T13:56:58.000Z https://www.accelerantresearch.com/arvic/february-2026-arvic/talk-MIW9usHn8TU Who X: UX, CX, EX, What's Next? Personal Notes on Experience Maxing https://img.youtube.com/vi/MIW9usHn8TU/maxresdefault.jpg Cherylyn, Associate Director of UX Research at Verizon Connect, traces the maturation of experience design from UX through CX and EX, arguing that each discipline builds on the last and that the connections between them are inseparable. She draws on Niels' UX research maturity model, Conway's law, and her own career journey to show how adaptability, authenticity, and human-centered thinking remain the durable core of the field regardless of technological shifts. The talk closes with a practical Q&A on advocating for research resources and translating insights into business language. https://www.youtube.com/embed/MIW9usHn8TU 2026-06-30T13:13:50.000Z https://www.accelerantresearch.com/arvic/september-2024-arvic/talk-OEKcKnl6POo From Generic to Genius: How Personalization Transforms User Engagement https://img.youtube.com/vi/OEKcKnl6POo/maxresdefault.jpg Niha Pakara, Loyalty Analytics and Customer Insights Leader at The Fresh Market, walked through the strategic and practical dimensions of personalization at the September 2024 Accelerant Research Virtual Insights Conference. She covered the three foundational pillars of effective personalization, real-world applications and case studies, and the ongoing challenges organizations face in implementation. Her talk drew on her direct experience driving loyalty analytics and targeted promotions across The Fresh Market's 160-plus grocery stores. https://www.youtube.com/embed/OEKcKnl6POo 2026-07-14T13:56:58.000Z https://www.accelerantresearch.com/arvic/august-2023-arvic/talk-OWE-MO_DK-E Mitigating Shiny Object Syndrome in Business Technology Evaluation Research https://img.youtube.com/vi/OWE-MO_DK-E/maxresdefault.jpg Andrew Comerford, founder of Day 31 Consulting, draws on nearly 30 years of technology consulting experience to explain how "shiny object syndrome" distorts business technology evaluations. He traces the pattern across major technology waves, from the early web through AI, and offers concrete mitigation strategies covering strategic alignment, data readiness, employee inclusion, bias awareness, and long-term sustainability planning. https://www.youtube.com/embed/OWE-MO_DK-E 2026-07-14T17:25:55.000Z https://www.accelerantresearch.com/arvic/june-2026-arvic/talk-OYcQq0GYB14 Hyperpersonalization: Tailored Experiences in the Age of AI https://img.youtube.com/vi/OYcQq0GYB14/maxresdefault.jpg Gavin Johnston, Director of UX Research at Hyatt Hotels, walks through how Hyatt approaches hyperpersonalization using a combination of AI, behavioral data, and qualitative research grounded in context, culture, and linguistics. He outlines practical frameworks for building tailored guest experiences while calling out the real risks of filter bubbles, trust erosion, and "creepiness" from over-targeting. The talk emphasizes that AI is a powerful tool but requires human judgment, especially in high-trust, emotion-driven industries like hospitality. https://www.youtube.com/embed/OYcQq0GYB14 2026-06-23T21:58:56.000Z https://www.accelerantresearch.com/arvic/september-2024-arvic/talk-P7NA28NUGXA Owning the Audience Relationship and Feedback Loop: Morning Brew's Approach to Proprietary Research https://img.youtube.com/vi/P7NA28NUGXA/maxresdefault.jpg Mike Nanan, Senior Director of Insights and Analytics at Morning Brew, walks through how his team built and operates a 100,000-member proprietary insights community called the Break Room, and how it drives measurable impact across editorial, sales, content, and events. The talk covers the origin story of the community, how it is structured and maintained, and four concrete case studies showing business results. The session concludes with practical tips for insights professionals looking to build similar capabilities. https://www.youtube.com/embed/P7NA28NUGXA 2026-07-14T13:56:58.000Z https://www.accelerantresearch.com/arvic/april-2022-arvic/talk-PAiDwNa6MEk Making Inclusive Design Accessible to Everyone: Seven Principles for Research and Product Teams https://img.youtube.com/vi/PAiDwNa6MEk/maxresdefault.jpg Jamal Digital Davis walked through the seven principles of inclusive design as they apply to market research and digital product development. He focused on how researchers and designers can bring more diverse users into the design and data collection process, reduce barriers for people with disabilities, and build internal advocacy for accessibility. The session included live Q&A covering software tools, budget constraints, rebranding challenges, and methods for accessibility user testing. https://www.youtube.com/embed/PAiDwNa6MEk 2026-07-14T13:56:58.000Z https://www.accelerantresearch.com/arvic/march-2026-arvic/talk-PLFe8y__Me8 Navigating UX in the World of AI https://img.youtube.com/vi/PLFe8y__Me8/maxresdefault.jpg Devon Singh and Ranju, UX practitioners from First American Insurance and NYU respectively, explore how the rise of AI is reshaping UX and research practice. They discuss whether traditional design frameworks are obsolete or simply need compression, what must stay the same in the design process, and how practitioners at different career stages are adapting. The talk is framed as an honest, evolving perspective rather than a definitive guide, reflecting the fast-moving and uncertain nature of AI adoption. https://www.youtube.com/embed/PLFe8y__Me8 2026-06-30T13:19:55.000Z https://www.accelerantresearch.com/arvic/june-2022-arvic/talk-QA8vjMYg_C4 Van Westendorp Pricing Research: Best Practices and a Worked Example https://img.youtube.com/vi/QA8vjMYg_C4/maxresdefault.jpg Courtney Fabit, Senior Project Manager at Accelerant Research, walks through when conjoint analysis is and is not the right pricing tool, then explains how and why Accelerant uses Van Westendorp as its preferred alternative. The talk covers seven reasons to look beyond conjoint, nine best practices for running Van Westendorp studies, and a full worked example using a cocktail-making appliance concept. https://www.youtube.com/embed/QA8vjMYg_C4 2026-07-14T13:56:58.000Z https://www.accelerantresearch.com/arvic/june-2026-arvic/talk-QmoXAEhm9MY The Price of Insight: The Overlooked Realities of Conducting Research in Vulnerable Communities https://img.youtube.com/vi/QmoXAEhm9MY/maxresdefault.jpg Carrie Dugan, a user researcher, argues that insight produced in high-stakes research environments is never neutral. Drawing on a session with a 30-year-old cancer patient in Puerto Rico, she shows how trust, context, and ethics are not preconditions for research but are the research itself. She challenges practitioners to recognize who pays the real cost of the insight they produce and to carry findings in a way that honors the conditions that made them possible. https://www.youtube.com/embed/QmoXAEhm9MY 2026-06-23T21:58:44.000Z https://www.accelerantresearch.com/arvic/february-2021-arvic/talk-SBjnX1_1Rg8 The Politics Behind the Data: Navigating Organizational Dynamics as a Researcher https://img.youtube.com/vi/SBjnX1_1Rg8/maxresdefault.jpg Tyler Mangum, Principal User Researcher at Oracle, argues that technical research skills alone are not enough to drive impact. He walks through the organizational and interpersonal skills researchers need to navigate decision-making structures, earn stakeholder trust, and deliver findings in ways that actually land. The talk draws on his own early project at Oracle, where solid research went unused because he had not mapped the political landscape before presenting. https://www.youtube.com/embed/SBjnX1_1Rg8 2026-07-14T13:56:58.000Z https://www.accelerantresearch.com/arvic/october-2023-arvic/talk-SLIEO8pbz-s Storytelling with Comics: Communicating UX Research Findings https://img.youtube.com/vi/SLIEO8pbz-s/maxresdefault.jpg Nicole Hunt, a UX researcher at JB Hunt, presents a practical approach to using comic strips as a research communication tool. She walks through core storytelling principles, common pitfalls in research reports, and a free drag-and-drop tool for building comics without any design or illustration skills. The session is aimed at anyone who needs to make research findings stick with busy, visually diverse stakeholders. https://www.youtube.com/embed/SLIEO8pbz-s 2026-07-14T13:56:58.000Z https://www.accelerantresearch.com/arvic/november-2024-arvic/talk-SPK5tv_AZ9E Expired Insights: Why Research Must Evolve as Fast as the World Does https://img.youtube.com/vi/SPK5tv_AZ9E/maxresdefault.jpg A market research practitioner argues that insights have a shelf life, and that relying on outdated findings leads to missed opportunities and flawed strategy. Drawing on examples from consumer behavior, industry disruption, and her own B2B research practice, the speaker makes the case for continuously auditing research inputs, methods, and audiences. She closes with three practical levers for keeping insights fresh: continuous culture, abstract problem solving, and storytelling. https://www.youtube.com/embed/SPK5tv_AZ9E 2026-07-14T13:56:58.000Z https://www.accelerantresearch.com/arvic/october-2022-arvic/talk-TacBB44Za5w Jobs to Be Done in the Real World: A Case Study from Promethean https://img.youtube.com/vi/TacBB44Za5w/maxresdefault.jpg Anna Hughes, Director of User Research at Promethean, walks through how her team applied the Jobs to Be Done (JTBD) framework to a real classroom management product challenge. Over five weeks, the team moved from a sprawling prototype with vague value propositions to a prioritized set of hero features grounded in quantified teacher needs. The talk covers the full process: scoping the job hierarchy, structured qualitative interviews, metric collection, survey-based quantification, and value proposition development. https://www.youtube.com/embed/TacBB44Za5w 2026-07-14T17:25:55.000Z https://www.accelerantresearch.com/arvic/april-2021-arvic/talk-Te9o1dq8uE4 Research and Anxiety: Lessons from the COVID-19 Vaccine Rollout at Walgreens https://img.youtube.com/vi/Te9o1dq8uE4/maxresdefault.jpg Josh Freeze, Senior Design Researcher at Walgreens, recounts six months of conducting design research to support the COVID-19 vaccine rollout. He describes how a well-structured four-phase plan rapidly became unworkable as the rollout accelerated and stakeholder complexity exploded, and how confronting his own anxiety, rather than suppressing it, led to a fundamentally different and more effective research approach. The talk draws on philosopher Sherry Turkle's work on emotional self-awareness in qualitative research and Kierkegaard's framing of anxiety as a signal of unmet values. https://www.youtube.com/embed/Te9o1dq8uE4 2026-07-14T13:56:58.000Z https://www.accelerantresearch.com/arvic/february-2026-arvic/talk-UPtVEY-AE8Y Gen Z Coffee Segmentation: Five Consumer Profiles and Business Implications https://img.youtube.com/vi/UPtVEY-AE8Y/maxresdefault.jpg A team of Master of Marketing Research students from the University of Georgia presented findings from a segmentation study on Gen Z coffee consumption habits. Using a survey of 400 participants aged 18 to 28, they applied factor analysis and cluster analysis to identify five distinct consumer segments. The presentation covered consumption patterns, attitudinal dimensions, segment personas, and targeted messaging strategies for coffee brands. https://www.youtube.com/embed/UPtVEY-AE8Y 2026-06-30T13:13:45.000Z https://www.accelerantresearch.com/arvic/april-2020-arvic/talk-URh0IYd8rg8 Real-Time Media Insights in the Age of COVID-19 https://img.youtube.com/vi/URh0IYd8rg8/maxresdefault.jpg Tom Somers, VP of Audience Intelligence and Development at Tegna, shares how a major local TV group used real-time data sources, including Nielsen/comScore ratings, digital platform metrics, social listening, and in-market consumer panels, to track rapidly shifting audience behavior during the early weeks of the COVID-19 pandemic. He draws lessons from those shifts for insights and research teams across industries, emphasizing quick reprioritization, team diversity, and staying close to actual consumer needs rather than assumed ones. The talk is grounded in Tegna's footprint of 62 TV stations across 51 markets, which gave the team a natural laboratory for comparing how different markets responded at different speeds. https://www.youtube.com/embed/URh0IYd8rg8 2026-07-14T13:56:58.000Z https://www.accelerantresearch.com/arvic/october-2022-arvic/talk-VG1b1M_aTgI Using Mobile App Engagement Data as an Indicator for Brand Loyalty https://img.youtube.com/vi/VG1b1M_aTgI/maxresdefault.jpg Kendall McMahon, Director of Measurement, Insights, and Strategy at T-Mobile Advertising Solutions, walked through how T-Mobile collects and scales proprietary mobile app engagement data from millions of devices. Using music streaming apps as a case study, she showed how metrics like session duration, focus frequency, and post-install retention correlate with brand loyalty, and how brands can use this data to identify their core audience and improve targeting. https://www.youtube.com/embed/VG1b1M_aTgI 2026-07-14T13:56:58.000Z https://www.accelerantresearch.com/arvic/october-2022-arvic/talk-VdBysv30clg Sharing the Power of Rapid Research: A Self-Serve Program for Cross-Functional Teams https://img.youtube.com/vi/VdBysv30clg/maxresdefault.jpg Amanda Gill, a researcher at Lyft, describes how she built a rapid research program to meet overwhelming demand as a solo researcher in Lyft's New York office. The program trains non-researchers to conduct moderated interviews with real customers, with researcher support at key moments, so multiple product teams can get usable insights in a single session. The talk covers project selection, moderation training, session logistics, synthesis support, and how the program scaled across the company. https://www.youtube.com/embed/VdBysv30clg 2026-07-14T13:56:58.000Z https://www.accelerantresearch.com/arvic/april-2020-arvic/talk-VmTQQETjWqc Transforming the Pet Care Category Through Shopper Based Design https://img.youtube.com/vi/VmTQQETjWqc/maxresdefault.jpg Karen Lee, Shopper Insights lead for cat main meal at Mars Petcare, walks through the company's proprietary Shopper Based Design process, explaining how proposition-based shelf organization drives premiumization and category growth for both retailers and Mars. The talk covers how cat shopper decision criteria have evolved, how five core category propositions were identified through qualitative and quantitative research, and how those propositions are tested in a dedicated shopper lab and validated through in-market audits. A Q&A addresses how COVID-19 is affecting both cat food sales and the appropriateness of running shopper research during the pandemic. https://www.youtube.com/embed/VmTQQETjWqc 2026-07-14T13:56:58.000Z https://www.accelerantresearch.com/arvic/march-2023-arvic/talk-WFm7f7ABQkc Leveraging Empathy to Drive Qualitative Insights Forward https://img.youtube.com/vi/WFm7f7ABQkc/maxresdefault.jpg Sophie Reese, Senior Manager of Strategic Insights and Voice of the Customer, argues that empathy, not objectivity, is the most critical skill in qualitative research, especially on sensitive topics. She walks through how careful preparation, active listening, and a willingness to go off script create the conditions for participants to share insights researchers would never have thought to ask for. The talk draws on over a decade of experience across finance, health, family law, media, and education. https://www.youtube.com/embed/WFm7f7ABQkc 2026-07-14T13:56:58.000Z https://www.accelerantresearch.com/arvic/october-2020-arvic/talk-WxTIjboGbkE Tracking Consumers Through COVID-19: How Wolverine Worldwide Mobilized a Seven-Month Insights Tracker https://img.youtube.com/vi/WxTIjboGbkE/maxresdefault.jpg Ora Nelson, Senior Manager of Consumer Insights at Wolverine Worldwide, describes how her team built and ran a longitudinal consumer tracker starting one week into the U.S. pandemic shutdown in March 2020. Using the dscout diary platform, the team followed 100 general-population consumers and later added targeted segments, running nine waves of research over seven months to capture how sentiment and behavior shifted across distinct phases. The talk covers what consumers felt, did, and needed from brands at each stage, and how Wolverine's portfolio brands responded in real time. https://www.youtube.com/embed/WxTIjboGbkE 2026-07-14T13:56:58.000Z https://www.accelerantresearch.com/arvic/april-2020-arvic/talk-Xi8Tj1ugYKY Building a Culture for Policy Within UX Research https://img.youtube.com/vi/Xi8Tj1ugYKY/maxresdefault.jpg Beth Guido, Research Policy Program Manager at Facebook, closes the April 2020 ARVIC quarantine virtual insights conference with a lightning talk on how to embed research policy into every phase of the research lifecycle. She outlines the four pillars of Facebook's research policy program, explains why policy compliance matters for users and organizations alike, and argues that the right framing, infrastructure, and cross-functional relationships make policy an enabler of great research rather than a blocker. https://www.youtube.com/embed/Xi8Tj1ugYKY 2026-07-14T13:56:58.000Z https://www.accelerantresearch.com/arvic/october-2020-arvic/talk-XoEg17XJ0V8 Reinventing Brand Measurement: A Seven-Year Journey at Ally Financial https://img.youtube.com/vi/XoEg17XJ0V8/maxresdefault.jpg Ashley Spring, Director of Marketing Research at Ally Financial, walks through a seven-year evolution of brand measurement at Ally, from two costly, siloed surveys in 2013 to a six-vendor ecosystem that cuts spend in half while delivering richer, more actionable insights. The talk covers each phase of change, the rationale behind each decision, and the principles that guided what to keep, test, or discard. The core argument is that reinventing brand measurement is a gradual, iterative process tied closely to business strategy, not a single methodological overhaul. https://www.youtube.com/embed/XoEg17XJ0V8 2026-07-14T13:56:58.000Z https://www.accelerantresearch.com/arvic/august-2023-arvic/talk-Y1q_081MXYA The Superwoman Schema as a Cultural Narrative in the Lives of African-American Women Computer Science Majors https://img.youtube.com/vi/Y1q_081MXYA/maxresdefault.jpg Dr. Daya Bonet presents her dissertation research, a narrative personality exploratory study examining how African-American women computer science majors use the Superwoman schema as a cultural narrative to interpret and buffer the stressors of a white male-dominated educational environment. The study integrates personality psychology, narrative identity theory, and Superwoman schema literature, and introduces a new quantitative measure of narrative identity that includes a cultural coherence subscale tailored to African-American women. Findings from three participants are presented through persona profiles, revealing high perceived stress and strong Superwoman identification across all participants, with generational differences shaping how that schema is consciously embraced or rejected. https://www.youtube.com/embed/Y1q_081MXYA 2026-07-14T17:25:55.000Z https://www.accelerantresearch.com/arvic/march-2024-arvic/talk-YCv-ZvVp9JY Fresh From the Source: Analyzing Consumer Attitudes Towards Locally Sourced Groceries https://img.youtube.com/vi/YCv-ZvVp9JY/maxresdefault.jpg MMR candidates from the University of Georgia, led by Dr. Marcus Kuna, presented findings from a 400-person online survey examining consumer attitudes toward locally sourced groceries and whether a "locally sourced" sticker on product packaging increases purchase intent. The study used A/B testing across eight grocery products and found that the sticker did not meaningfully lift purchase intent. Key attitudinal findings pointed to availability and willingness to pay as stronger predictors of actual purchasing behavior than general positive sentiment toward local goods. https://www.youtube.com/embed/YCv-ZvVp9JY 2026-07-14T13:56:58.000Z https://www.accelerantresearch.com/arvic/march-2025-arvic/how-to-run-effective-pure-usability-audits-a-practical-guide How to Run Effective PURE Usability Audits: A Practical Guide https://img.youtube.com/vi/YeWfixBbrbM/maxresdefault.jpg Trevor, a UX researcher with nearly 20 years of experience, walks through how to implement PURE (Pragmatic Usability Rating by Experts) audits in real organizations, drawing on eight years of hands-on application across fintech, tech, education, and government. He covers roles, top-task analysis, live scoring, and his expanded five-point scale, while Brett Kjuski of Accelerant adds context from scaling the method at Walmart. The session emphasizes PURE as a practical way to quantify usability data, benchmark designs over time, and communicate research value to stakeholders. https://www.youtube.com/embed/YeWfixBbrbM 2026-07-14T13:56:58.000Z https://www.accelerantresearch.com/arvic/april-2026-arvic/talk-YsHs76ltQP0 Developing Employee and Executive Programs to Drive Customer Empathy at H&R Block https://img.youtube.com/vi/YsHs76ltQP0/maxresdefault.jpg Kelsey Salisbury, Director of the Customer Center of Excellence at H&R Block, shares how her team builds company-wide customer empathy through three interconnected programs: an annual Customer Immersion Month, monthly executive empathy sessions, and year-round ongoing activities. She covers practical design choices, engagement metrics, and lessons learned from rolling out these programs across a large, seasonally driven tax-preparation business. https://www.youtube.com/embed/YsHs76ltQP0 2026-06-30T13:16:12.000Z https://www.accelerantresearch.com/arvic/may-2020-arvic/talk-ZJ4pBaH1QE4 Automotive Marketing and the Impact of COVID-19 on Domestic Vehicle Production and Sales https://img.youtube.com/vi/ZJ4pBaH1QE4/maxresdefault.jpg Jenny Resnick and Kirby Hood from Sinclair Broadcast Group's automotive decision science team walk through how COVID-19 reshaped car buying behavior, dealer operations, and the automotive marketing landscape in the first half of 2020. Drawing on IHS bulk data, Google tools, and a Detroit Trading Company study, they show where sales are rebounding, which consumer segments are now the prime targets, and why maintaining marketing investment during the downturn is critical to long-term market share. https://www.youtube.com/embed/ZJ4pBaH1QE4 2026-07-14T13:56:58.000Z https://www.accelerantresearch.com/arvic/august-2023-arvic/talk-ZcLjhqjrUVY Treating Employees Like Customers: Internal and External Listening Strategies at Indeed https://img.youtube.com/vi/ZcLjhqjrUVY/maxresdefault.jpg Laura and Ben, members of the Voice of Customer team at Indeed, share how the company built parallel internal and external listening strategies over five years as the organization grew from 3,000 to 15,000 employees. The central argument is that employees and external customers deserve similarly rigorous, multimodal listening programs, and that the methods, mission statements, and action-planning structures for both are more alike than most organizations assume. The talk covers program design, channel mix, action planning, and two concrete case studies, one internal and one external. https://www.youtube.com/embed/ZcLjhqjrUVY 2026-07-14T17:25:55.000Z https://www.accelerantresearch.com/arvic/april-2022-arvic/talk-_4EmVlhPknM Keeping a Fully Remote Team Connected: Techniques from Charles Schwab's UX Research Practice https://img.youtube.com/vi/_4EmVlhPknM/maxresdefault.jpg Molly Malson, Senior Manager of UX Research at Charles Schwab, shares how her team of nearly 50 researchers built connection and cohesion while working fully remote. She walks through five concrete techniques, from a monthly research salon to one-on-one coffee chats, that the team developed organically and refined over time. The talk draws on her own experience managing a fast-growing distributed team and emphasizes that meaningful connection requires deliberate planning, not chance. https://www.youtube.com/embed/_4EmVlhPknM 2026-07-14T13:56:58.000Z https://www.accelerantresearch.com/arvic/november-2024-arvic/talk-_N0Xk7awp34 The UX Generalist Advantage Powered by AI https://img.youtube.com/vi/_N0Xk7awp34/maxresdefault.jpg Proshanjit Mitra, Lead UX Research and Strategy at Lucid Motors, makes the case for UX professionals to broaden their skills into strategy, design, and adjacent domains while using AI tools to handle more work without sacrificing quality. The talk covers the current UX job market, the expanding skill expectations in job postings, and practical AI use cases drawn from Mitra's own experience. It closes with best practices for responsible AI adoption and advice on staying competitive as the field evolves. https://www.youtube.com/embed/_N0Xk7awp34 2026-07-14T13:56:58.000Z https://www.accelerantresearch.com/arvic/march-2026-arvic/talk-_NbbLlHeEl8 Maintaining Participant Quality in the Age of AI https://img.youtube.com/vi/_NbbLlHeEl8/maxresdefault.jpg An Accelerant research leader delivers an impromptu talk on the growing crisis of fraudulent research participants, showing real-world examples of cheating caught during qualitative and quantitative studies. The speaker argues that AI is simultaneously expanding analytical possibilities for researchers and opening new doors for bad actors, and calls for better participant compensation, stronger proprietary panels, and more open industry dialogue about sample quality. https://www.youtube.com/embed/_NbbLlHeEl8 2026-06-30T13:16:54.000Z https://www.accelerantresearch.com/arvic/may-2020-arvic/talk-_fnzSk7BLKg Engaging Survey Respondents via Email: Strategies for Higher Response Rates https://img.youtube.com/vi/_fnzSk7BLKg/maxresdefault.jpg Jonathan Smythe, Senior Customer Insights Manager at Amazon, shares practical strategies for recruiting and retaining survey respondents through email, drawing on his experience running email campaigns that reach hundreds of thousands of respondents annually. He covers when and how to use email as a research channel, how to write effective email invitations, how to design surveys that fit the way respondents actually engage, and when micro-targeting is the right tool. The talk is grounded in standard marketing principles and applies broadly beyond survey research. https://www.youtube.com/embed/_fnzSk7BLKg 2026-07-14T13:56:58.000Z https://www.accelerantresearch.com/arvic/october-2023-arvic/talk-_sMuD_Y6cFg How to Socialize Segmentation Insights to Maximize Stakeholder Impact https://img.youtube.com/vi/_sMuD_Y6cFg/maxresdefault.jpg Bonnie, Director of Market Insights at Glassdoor, walks through a practical framework for ensuring segmentation research actually gets used inside organizations. She covers pre-flight alignment, momentum-building during fieldwork, and a set of concrete socialization tools including immersion workshops, playbooks, swag, and opportunity analyses. The core argument is that great segmentation research fails not because of methodology but because of weak communication and socialization strategy. https://www.youtube.com/embed/_sMuD_Y6cFg 2026-07-14T13:56:58.000Z https://www.accelerantresearch.com/arvic/october-2020-arvic/talk-aCVQ5aM3oS8 Hiring Research Rock Stars: Dimensions, Interview Techniques, and Sourcing Strategies https://img.youtube.com/vi/aCVQ5aM3oS8/maxresdefault.jpg Pam Nelson, Senior Director of Customer Insights at TIAA, draws on 27 years of hiring experience to outline what separates research rock stars from average candidates on the client side. She covers the key dimensions to screen for, a behavioral interviewing approach, and a range of sourcing channels that go well beyond standard job postings. The session includes live audience prompts and Q&A on topics such as data visualization skills and non-traditional hiring paths. https://www.youtube.com/embed/aCVQ5aM3oS8 2026-07-14T13:56:58.000Z https://www.accelerantresearch.com/arvic/february-2026-arvic/talk-agpMW8sXioM Reimagining the Future: How Insights Can Make AI Better (and Vice Versa) https://img.youtube.com/vi/agpMW8sXioM/maxresdefault.jpg Pavey Gupta presents a three-chapter framework for rethinking how market insights and AI relate to each other, arguing that most AI deployments in insights fail because they start with technology rather than business problems. He introduces the MOA algorithm and an "infinity growth loop" concept to show how human curiosity, empathy, and pattern-recognition can make AI more effective, while AI in turn scales and accelerates the work of insights teams. https://www.youtube.com/embed/agpMW8sXioM 2026-06-30T13:13:47.000Z https://www.accelerantresearch.com/arvic/july-2021-arvic/talk-bI10NvrEGAk Beyond 2020: How Young People Around the World Are Thinking About the Future https://img.youtube.com/vi/bI10NvrEGAk/maxresdefault.jpg Christian Kurtz, Head of Global Streaming and Corporate Insights at ViacomCBS, presents findings from the "Beyond 2020" study, a global survey of over 8,000 people aged 16 to 24 across 15 countries. The research examines how the events of 2020 disrupted young people's lives and reshaped their expectations for the next decade. Key themes include declining happiness, a craving for stability, optimism about personal agency, and rising expectations for brands to take genuine stands on social and environmental issues. https://www.youtube.com/embed/bI10NvrEGAk 2026-07-14T13:56:58.000Z https://www.accelerantresearch.com/arvic/august-2020-arvic/talk-bZBHVZZDeL0 The Power of Storytelling in Sports: The Method Behind the Magic https://img.youtube.com/vi/bZBHVZZDeL0/maxresdefault.jpg Renata Polacicio, VP of Research and Insights at ESPN, presents a mixed-methods study ESPN conducted to identify and measure what makes sports stories powerful and memorable. The research produced a five-quality framework, grounded in structural equation modeling across nearly 70 real stories and 1,200 sports fans, that ESPN now uses to guide content decisions. Relatability emerged as the single most important quality, predicting the majority of entertainment value, brand affinity, league affinity, and recommendation intent across every sport studied. https://www.youtube.com/embed/bZBHVZZDeL0 2026-07-14T13:56:58.000Z https://www.accelerantresearch.com/arvic/june-2026-arvic/talk-dVRTw3pU8zA Beyond Research: How AI Is Transforming Insights into Decision Engines https://img.youtube.com/vi/dVRTw3pU8zA/maxresdefault.jpg Dr. Rima Singh, Consumer Insights Lead for Cargill's Animal Nutrition and Health business, argues that the insights function must evolve from producing research reports to becoming a "decision engine" that helps organizations make better decisions. She walks through a four-stage operating model, illustrates it with a pet nutrition example, and explains how AI accelerates each stage while human judgment remains the critical center. The talk is grounded in her own day-to-day practice and is aimed at helping insights professionals stay relevant as AI commoditizes data generation. https://www.youtube.com/embed/dVRTw3pU8zA 2026-06-23T21:58:07.000Z https://www.accelerantresearch.com/arvic/april-2021-arvic/talk-df3Y0j-_iPw Does Scale Direction and Orientation Affect Survey Ratings? A Research-on-Research Experiment https://img.youtube.com/vi/df3Y0j-_iPw/maxresdefault.jpg Researchers from the University of Georgia Master of Marketing Research program tested whether presenting rating scales in ascending versus descending order, or vertically versus horizontally, influences how survey respondents answer. The core finding: scale direction inflates ratings among inattentive respondents, but when attention checks and straight-line screening are applied, the effect disappears. The practical implication is clear: data quality controls matter more than scale formatting choices. https://www.youtube.com/embed/df3Y0j-_iPw 2026-07-14T13:56:58.000Z https://www.accelerantresearch.com/arvic/february-2026-arvic/talk-gRXO9N_loG4 Internal and External Listening in the Age of AI https://img.youtube.com/vi/gRXO9N_loG4/maxresdefault.jpg Ben and Laura from Indeed share how their teams use AI and large language models to scale employee and customer listening programs. Ben covers the technical risks of LLM-based analysis and the guardrails needed to protect data integrity, while Laura describes how AI is accelerating external listening, breaking down silos, and enabling faster customer insights. Both emphasize that AI augments skilled analysts rather than replacing them, and that a hybrid human-plus-AI approach is essential. https://www.youtube.com/embed/gRXO9N_loG4 2026-06-30T13:13:52.000Z https://www.accelerantresearch.com/arvic/august-2023-arvic/talk-grPsCOBoabE The Three Lenses of Design Thinking: Evolving User Research into a Strategic Role https://img.youtube.com/vi/grPsCOBoabE/maxresdefault.jpg Brian Sullivan, Director of User Research and Design Strategy at Sabre Corporation, presents a framework for applying design thinking across three lenses: product design, service design, and business design. He walks through a six-stage Double Diamond process and argues that user researchers must move beyond product validation into business model thinking to earn a genuine strategic seat at the table. The talk closes with a call to reframe the central question of UX research from "how do we build better products" to "what future do we want to explore together." https://www.youtube.com/embed/grPsCOBoabE 2026-07-14T17:25:55.000Z https://www.accelerantresearch.com/arvic/march-2021-arvic/talk-hBP5p5FFMb4 Customer Experience Management Systems: Do's, Don'ts, and the Power of Open-Ended Feedback https://img.youtube.com/vi/hBP5p5FFMb4/maxresdefault.jpg John Whitaker draws on career-spanning experience across B2B and B2C industries to identify recurring best practices, and pitfalls, in customer experience management systems. The talk covers how survey delivery method shapes results, why tying scores to compensation backfires, and why open-ended comments consistently outperform closed-ended metrics as a driver of action. A near-loss of a $200 million contract serves as the framing story, resolved through disciplined use of verbatim customer feedback. https://www.youtube.com/embed/hBP5p5FFMb4 2026-07-14T17:25:55.000Z https://www.accelerantresearch.com/arvic/march-13-2025/talk-hCmcB3F8zzA Design, Research, and Human Connection: Lessons from JPL and Beyond https://img.youtube.com/vi/hCmcB3F8zzA/maxresdefault.jpg Paul Lumsdaine, head of research and design operations at NASA's Jet Propulsion Laboratory, joins Brett Kusi of Accelerant Research for a wide-ranging conversation on the evolution of UX and research practice over 16-plus years. Paul argues that the field's growing focus on business and technology has pulled designers and researchers away from their core strength, which is making genuine human connections. He draws on his experience at Cisco, JPL, and in accessibility advocacy to make the case for slowing down, asking simple questions, and centering people in every stage of the work. https://www.youtube.com/embed/hCmcB3F8zzA 2026-07-14T13:56:58.000Z https://www.accelerantresearch.com/arvic/april-2020-arvic/talk-i2e9auqrfL8 UX Research Strategies for Success in Highly Regulated Industries https://img.youtube.com/vi/i2e9auqrfL8/maxresdefault.jpg Chrissy, VP of Usability, User Research, and Accessibility at Regions Bank, draws on three decades of UX research experience to share five practical strategies for conducting effective user research inside heavily regulated organizations. She argues that constraints are not roadblocks but boundaries that, when understood early, enable more creative and compliant research practices. The talk is relevant to any researcher navigating organizational complexity, not only those in regulated industries. https://www.youtube.com/embed/i2e9auqrfL8 2026-07-14T13:56:58.000Z https://www.accelerantresearch.com/arvic/september-2021-arvic/talk-i4ypyOKIeX8 The Guts and Glory of UX Research in Sports Media https://img.youtube.com/vi/i4ypyOKIeX8/maxresdefault.jpg Ligia Gill, Senior Manager of UX Research at Turner Sports and Warner Media, shares what it takes to build and run a UX research practice inside a traditional sports media company. She covers the unique complexity of researching sports fans, the operational challenges of compressed fielding windows, and why UXR roles in sports and entertainment have historically been rare. She also offers practical advice for researchers who want to break into the space. https://www.youtube.com/embed/i4ypyOKIeX8 2026-07-14T13:56:58.000Z https://www.accelerantresearch.com/arvic/october-2021-arvic/talk-iCHyP8u3Mt8 Using Card Sorts to Unlock Cognitive Models https://img.youtube.com/vi/iCHyP8u3Mt8/maxresdefault.jpg Katherine Matzo, Senior Product Researcher at Lowe's Home Improvement, walks through how to extend card sorting beyond information architecture into cultural domain analysis, a method that quantifies qualitative data to produce evergreen cognitive models of how target audiences understand a domain of knowledge. The talk covers free listing, card sort execution, and how to read similarity matrices, dendrograms, and 3D clustering outputs, illustrated with examples from retail, Pepsi occasion-based research, and a classroom exercise on southern foods. https://www.youtube.com/embed/iCHyP8u3Mt8 2026-07-14T13:56:58.000Z https://www.accelerantresearch.com/arvic/march-2023-arvic/talk-iq8xEnRRDSc Journey Management as a Capability: From Journey Mapping to Activation https://img.youtube.com/vi/iq8xEnRRDSc/maxresdefault.jpg Dr. Nikki Smith, a practitioner in experience management, walks through customer journey management as an organizational capability, with a focused look at journey mapping as a discipline within it. She covers what makes journey maps useful and where they fall short, how to ground them in real research, and how organizations can scale toward continuous journey optimization. The talk is aimed at researchers, CX practitioners, and insights leaders looking to move beyond static deliverables toward ongoing, data-informed experience improvement. https://www.youtube.com/embed/iq8xEnRRDSc 2026-07-14T13:56:58.000Z https://www.accelerantresearch.com/arvic/march-2024-arvic/talk-j3z5bQCMRAQ Optimizing Whole Foods Market In-Store Venues: Consumer Insights in Action https://img.youtube.com/vi/j3z5bQCMRAQ/maxresdefault.jpg Karen Lee, Director of Consumer Insights at Whole Foods Market, walks through how her team used qualitative and quantitative research to understand and evolve the chain's in-store dining venues, the quick-service restaurant concepts embedded in the prepared foods section. She covers the Whole Foods shopper profile, the competitive prepared foods landscape, key findings from in-store shop-alongs and an online survey, and how the insights function is structured to serve a large retailer. The talk also includes a candid Q&A on research methodology, knowledge management, and supplier collaboration. https://www.youtube.com/embed/j3z5bQCMRAQ 2026-07-14T13:56:58.000Z https://www.accelerantresearch.com/arvic/september-2021-arvic/talk-jwIslCnKjQo Humanizing the Numbers: How Fender Uses Customer Storytelling to Drive a Data-Driven Culture https://img.youtube.com/vi/jwIslCnKjQo/maxresdefault.jpg Cliff Kim, Director of Insights and Analytics at Fender Musical Instruments, shares how his team transforms raw analytics into customer stories that drive action across the organization. Using examples from Fender Play, the company's online guitar learning platform, he presents four practical techniques for helping stakeholders see the real people behind the data. The talk is grounded in the challenge of instilling a genuinely data-driven culture, rather than one where data is used to validate decisions already made. https://www.youtube.com/embed/jwIslCnKjQo 2026-07-14T13:56:58.000Z https://www.accelerantresearch.com/arvic/september-2021-arvic/talk-k5yuVf5V9lo Legibility: What, How, and Why It Matters https://img.youtube.com/vi/k5yuVf5V9lo/maxresdefault.jpg Jamie Sherman, Senior Product Researcher at Netflix Studio Insights, uses the concept of "legibility" to pull together practical lessons on job searching, communicating research inside organizations, and translating qualitative insights for business audiences. Drawing on her background in cultural anthropology, theater directing, and nearly a decade at Intel, she argues that roughly 80% of a researcher's real work is internal: understanding stakeholders, learning their language, and presenting findings in forms they can actually use. She closes by complicating her own framework, borrowing from James Scott's critique of legibility to caution against over-ordering insights at the cost of losing what matters most. https://www.youtube.com/embed/k5yuVf5V9lo 2026-07-14T13:56:58.000Z https://www.accelerantresearch.com/arvic/april-2020-arvic/talk-kAr1-VJuagg Remote Research Using Distributed Neuroscience https://img.youtube.com/vi/kAr1-VJuagg/maxresdefault.jpg Dr. Paul Zak, founder of Immersion Neuroscience, presented how wearable sensors and cloud-based algorithms can measure neurological engagement, which he calls "immersion," in real time and at a distance. He demonstrated that immersion, a composite signal inferred from peripheral nervous system data, outperforms self-reported liking as a predictor of purchase, recall, donations, and other behavioral outcomes. The session included live examples from Super Bowl ad analysis, music streaming prediction, and two recent studies on what audiences want to watch and how brands should communicate during the COVID-19 pandemic. https://www.youtube.com/embed/kAr1-VJuagg 2026-07-14T13:56:58.000Z https://www.accelerantresearch.com/arvic/march-2021-arvic/talk-kiVS9fCbMG8 Research Happens: Navigating the Unexpected, Plus a Hot-Off-the-Press Stimulus Survey https://img.youtube.com/vi/kiVS9fCbMG8/maxresdefault.jpg Delivered as an unplanned substitute presentation at the March 2021 Accelerant Research Virtual Insights Conference, this talk covers the real-world disruptions that derail research projects, from participant recruiting failures to tech outages to budget cuts. The second half shares results from a 1,000-person consumer survey, fielded that same week, on how Americans received and spent their March 2021 stimulus payments. https://www.youtube.com/embed/kiVS9fCbMG8 2026-07-14T13:56:58.000Z https://www.accelerantresearch.com/arvic/september-2024-arvic/talk-lHoEsT07NgQ Why Can't We All Get Along: A Comparative Critique of Qual and Quant Evaluation Standards https://img.youtube.com/vi/lHoEsT07NgQ/maxresdefault.jpg Brandon, a mixed methods UX researcher at United Health Group, argues that the common critique of qualitative research as unscientific stems from applying quantitative evaluation standards to a fundamentally different philosophical paradigm. He walks through the philosophical foundations of both approaches, details the specific evaluation standards that make qual research rigorous on its own terms, and makes the case for mixed methods research as the practical unifying solution in industry settings. https://www.youtube.com/embed/lHoEsT07NgQ 2026-07-14T13:56:58.000Z https://www.accelerantresearch.com/arvic/march-2025-arvic/talk-lUHhIx-T0xg The State of Research Sample Quality: A Cross-Industry Panel Discussion https://img.youtube.com/vi/lUHhIx-T0xg/maxresdefault.jpg Three research industry veterans, representing a sample provider, a research agency, and a client-side insights leader, discuss the deteriorating state of participant data quality in market research. They explore root causes including private equity ownership structures, technology-driven shortcuts, and lack of transparency in sample sourcing, while sharing practical experiences and cautious optimism about emerging solutions. The conversation spans fraud detection, survey design quality, synthetic data limitations, and the hidden costs of bad data. https://www.youtube.com/embed/lUHhIx-T0xg 2026-07-14T13:56:58.000Z https://www.accelerantresearch.com/arvic/october-2020-arvic/talk-lnljVZRbf2s The Five Fundamentals of In-Depth Interviews: How the Best User Research Is User Therapy https://img.youtube.com/vi/lnljVZRbf2s/maxresdefault.jpg Dr. Cheryl Abelinosa, UX Research Manager at Verizon Connect, argues that clinical psychology and therapeutic interviewing skills are the most transferable and underappreciated foundation for conducting great user research. Drawing on her background in clinical counseling and cognitive neuroscience, she walks through real interview examples that show how therapeutic frameworks surface richer insights, and presents five fundamentals for running effective in-depth interviews. The talk closes with a parallel between the core conditions of successful therapy (rapport, unconditional positive regard, and therapeutic alliance) and the conditions for successful user research. https://www.youtube.com/embed/lnljVZRbf2s 2026-07-14T13:56:58.000Z https://www.accelerantresearch.com/arvic/august-2020-arvic/talk-nfCTJxTlcu0 Winning with Online Qualitative Research: Tips, Tricks, and Best Practices for Clients and Suppliers https://img.youtube.com/vi/nfCTJxTlcu0/maxresdefault.jpg Bill McDowell, CEO of Accelerant Research, closes out the August 2020 ARVIC conference with a practical, demonstration-heavy session on adapting qualitative research methods for a fully virtual environment. Drawing on Accelerant's own experience with online qual and the industry-wide shift forced by the pandemic, he walks through specific techniques for replacing in-person focus groups, ethnographies, shop-alongs, product tests, and neuro research with webcam-based and asynchronous alternatives. The talk emphasizes logistics and execution over analysis, with live participant demos and candid notes on what can go wrong. https://www.youtube.com/embed/nfCTJxTlcu0 2026-07-14T13:56:58.000Z https://www.accelerantresearch.com/arvic/april-2020-arvic/talk-oUo50uAbbio From Insights Platform to Implementation: A Personas Case Study with Caesarstone https://img.youtube.com/vi/oUo50uAbbio/maxresdefault.jpg Luke Williams, Senior Research Director at Accelerant Research, and Courtney Babbitt, Market Research Manager at Caesarstone, walk through the end-to-end process of a high-impact personas study designed to support Caesarstone's shift from a pure push/B2B strategy to direct-to-consumer marketing. The talk covers the structured groundwork that preceded fielding, the analytical approach used to identify four actionable segments, and the concrete ways Caesarstone has since applied the findings across social media, media partnerships, retail distribution, and a new consumer website. https://www.youtube.com/embed/oUo50uAbbio 2026-07-14T13:56:58.000Z https://www.accelerantresearch.com/arvic/march-2026-arvic/talk-pk2DItPcB1M UX Research vs. Consumer Insights: Where the Lines Blur https://img.youtube.com/vi/pk2DItPcB1M/maxresdefault.jpg Alex Strauss, Senior Consumer Insights Specialist at Roku, draws on his career journey from consumer insights to UX research to examine how these two disciplines differ, where they overlap, and why digital products and AI are accelerating convergence. The talk offers a practical framework for distinguishing the two fields while making a case for cross-functional collaboration and broad skill development. Rather than prescribing a definitive answer on whether the disciplines should merge, Strauss lays out the trade-offs and gives researchers principles to navigate the evolving landscape. https://www.youtube.com/embed/pk2DItPcB1M 2026-06-30T13:19:13.000Z https://www.accelerantresearch.com/arvic/august-2023-arvic/talk-qXciG2dk6FA Service Design Blueprints for Enterprise Software: A Multi-Method UX Research Case Study https://img.youtube.com/vi/qXciG2dk6FA/maxresdefault.jpg Jen, a UX researcher at BECU, walks through a real case study in which she used a multi-method research approach, including heuristic evaluation, customer interviews, and contextual inquiry, to build a service design blueprint for an enterprise security reporting process. The blueprint mapped a deeply manual, multi-system workflow and surfaced both improvement opportunities and the limits of automation. The talk also demonstrates how the service design blueprint framework can be adapted beyond its standard template to fit the specific questions a team needs to answer. https://www.youtube.com/embed/qXciG2dk6FA 2026-07-14T17:25:55.000Z https://www.accelerantresearch.com/arvic/february-11-2025-arvic/talk-quRW8SL-SME Creative Testing for Ad Effectiveness: Super Bowl Edition https://img.youtube.com/vi/quRW8SL-SME/maxresdefault.jpg Bill McDow, President of Accelerant Research, walks through the firm's framework for creative asset testing using Super Bowl ads as a live case study. Drawing on surveys of roughly 45 to 50 Super Bowl spots, with over 12,000 survey completes collected within days of the game, he covers how to structure an ad testing program, which metrics matter most at different funnel stages, and how to interpret results in context rather than in isolation. https://www.youtube.com/embed/quRW8SL-SME 2026-07-14T13:56:58.000Z https://www.accelerantresearch.com/arvic/october-2020-arvic/talk-rH7Zo4iVibU Research in the Intelligence Age: Staying Relevant in the AI Revolution https://img.youtube.com/vi/rH7Zo4iVibU/maxresdefault.jpg Tanya Franklin, VP of Digital Analytics, Client and Market Intelligence at LPL Financial, traces the arc of AI development from Charles Babbage to neural networks and argues that consumer and market research is not threatened by AI but must actively integrate with it. She presents two complementary strategies: embedding AI tools within the insights function to accelerate insight generation, and using traditional research methods to guide, pressure-test, and refine AI and machine learning solutions. The talk closes with a call for human intelligence, including diverse perspectives, to remain central to any data strategy. https://www.youtube.com/embed/rH7Zo4iVibU 2026-07-14T13:56:58.000Z https://www.accelerantresearch.com/arvic/february-2026-arvic/talk-rkoa7OLzFPs Outsourcing Innovation: Building an Industry-Academic Mentorship Collaboration https://img.youtube.com/vi/rkoa7OLzFPs/maxresdefault.jpg Stephanie, a UX researcher at Verizon Connect, shares a framework for partnering with a university graduate course to give students real industry experience while generating foundational research for the business at no capital cost. Drawing on two years of running a collaboration with Georgia Tech's Foundational Research Methods course, she walks through a four-stage process: pitch, prep, management, and output. The talk is aimed at researchers and teams who want to expand mentorship opportunities in a market where internships and junior hiring have shrunk. https://www.youtube.com/embed/rkoa7OLzFPs 2026-06-30T13:13:54.000Z https://www.accelerantresearch.com/arvic/march-2021-arvic/talk-rvuFa2DU1Oc Ethnography and the Power of the Pivot: Bringing Non-Researchers Into the Field and Adapting When In-Person Research Disappears https://img.youtube.com/vi/rvuFa2DU1Oc/maxresdefault.jpg Heidi Carrion, Manager of Insights and Design at ShurTech (maker of Duck Tape, FrogTape, and T-Rex), and Jillian Wells, CEO and Founder of E3 (Employment Engagement and Experience), share how ethnographic and in-depth interviewing methods can build internal credibility for research teams, and how those methods had to adapt when COVID-19 made in-home fieldwork impossible. The talk covers practical field guidelines for mixed researcher and non-researcher teams, strategies for driving client-side engagement in virtual research, and the parallel value of active listening and third-party interviewing for employee engagement. https://www.youtube.com/embed/rvuFa2DU1Oc 2026-07-14T13:56:58.000Z https://www.accelerantresearch.com/arvic/march-2021-arvic/talk-szLC05MiCNM The Physical Store: New Realities, New Opportunities https://img.youtube.com/vi/szLC05MiCNM/maxresdefault.jpg Presented at the March 2021 ARVIC conference, this session from Chase Design and Simpactful argues that physical stores are not in retreat but are entering a new, more strategic role. Drawing on recent shopper research and retail case studies, the speakers cover three areas: delivering delight at retail, innovation and bold choices, and taming the checkout challenge. The central argument is that convenience and inspiration are not mutually exclusive, and brands that treat them as such will leave significant revenue on the table. https://www.youtube.com/embed/szLC05MiCNM 2026-07-14T13:56:58.000Z https://www.accelerantresearch.com/arvic/march-2023-arvic/talk-t4z94FiElf4 Does the Respondent Task or Number of Attributes Affect MaxDiff Results? https://img.youtube.com/vi/t4z94FiElf4/maxresdefault.jpg Researchers from an MMR graduate program ran a controlled experiment to test whether two methodological choices in MaxDiff design, the respondent task type (reorder vs. best/worst selection) and the number of attributes shown (three vs. five), produce meaningfully different results. Across two product categories, flights and dining, the top and bottom ranked attributes remained stable regardless of design condition, but mid-ranked attributes shifted depending on how the question was asked and how many options were shown. The core practical message is consistency: pick a design and stick with it, especially when tracking over time. https://www.youtube.com/embed/t4z94FiElf4 2026-07-14T13:56:58.000Z https://www.accelerantresearch.com/arvic/october-2020-arvic/talk-tInz4BU-DC0 Staying the Course: How NASCAR's Consumer Insights Team Navigated an Unprecedented Year https://img.youtube.com/vi/tInz4BU-DC0/maxresdefault.jpg Bree Craig, Senior Manager of Consumer Insights at NASCAR, walks through how her internal research team scrapped its 2020 plan and rebuilt it around four priorities: fan interest, attendance readiness, engagement, and partner value. She covers the research strategy behind NASCAR's esports pivot, its return as the first major sport back on track, and the data that informed the organization's decision to ban the Confederate flag and support Bubba Wallace's advocacy. https://www.youtube.com/embed/tInz4BU-DC0 2026-07-14T13:56:58.000Z https://www.accelerantresearch.com/arvic/april-2020-arvic/talk-tWqZgMO3eJo Behavioral Economics for Marketing and Consumer Research https://img.youtube.com/vi/tWqZgMO3eJo/maxresdefault.jpg Marcus Cunha, Director of the MMR Program at the University of Georgia, presents behavioral economics as a practical lens for understanding how consumers actually make decisions, contrasting it with classical rational-choice theory. Drawing on live survey experiments run with conference attendees, he demonstrates how anchoring, decoy effects, range-frequency perception, loss aversion, and hedonic editing can systematically shift responses, and argues that market research design must account for these effects to avoid misleading results. The session closes with a Q&A covering outlier handling, decoy calibration, COVID-19 effects on decision processing, and the ethics of applying behavioral nudges. https://www.youtube.com/embed/tWqZgMO3eJo 2026-07-14T13:56:58.000Z https://www.accelerantresearch.com/arvic/september-2024-arvic/talk-trMC2c-2_1g Socializing Insights to Maximize Impact https://img.youtube.com/vi/trMC2c-2_1g/maxresdefault.jpg Priyanka Murthy, a UX researcher with experience across industries including industrial design, mental health, and finance, argues that delivering a research readout is only the first step in a broader socialization strategy. She outlines tactical and strategic approaches to getting insights acted upon, and shares practical methods for building research credibility across organizations. The talk also addresses common failure modes, including research sitting on a shelf and stakeholder disengagement, with concrete responses to each. https://www.youtube.com/embed/trMC2c-2_1g 2026-07-14T13:56:58.000Z https://www.accelerantresearch.com/arvic/october-2022-arvic/talk-tuB8YH678Z4 Mind the Gap: Elevating Your Research Presentations https://img.youtube.com/vi/tuB8YH678Z4/maxresdefault.jpg Heidi Kerian, Senior Scientist on the Consumer Foods team at JM Smucker, shares practical techniques for bridging the gap between doing research and presenting it convincingly. Drawing on a self-taught background in qualitative and quantitative research across R&D, product design, and CPG roles, she focuses on three pillars: visual aesthetics, storytelling for clarity, and embracing feedback. The talk is aimed at researchers who do DIY or vendor-managed work and want to build credibility with both technical teams and leadership. https://www.youtube.com/embed/tuB8YH678Z4 2026-07-14T13:56:58.000Z https://www.accelerantresearch.com/arvic/july-2021-arvic/talk-uBzwJP63OUE Adapting Traditional Market Research to an Agile Toolkit: A Journey at Lincoln Financial Group https://img.youtube.com/vi/uBzwJP63OUE/maxresdefault.jpg Liz Castles, head of enterprise consumer insights at Lincoln Financial Group, walks through Lincoln's two-year journey adopting agile research platforms to close the gap between consumer insight and real-time business decision making. She covers the platforms adopted, how her team adapted traditional research processes to fit an experimentation mindset, and the hard-won lessons learned along the way. The talk is grounded in the practical tension between research rigor and speed, and how her team learned to navigate that trade-off inside a highly traditional insurance company. https://www.youtube.com/embed/uBzwJP63OUE 2026-07-14T13:56:58.000Z https://www.accelerantresearch.com/arvic/august-2020-arvic/talk-uJK9gfxnSX8 Innovation in Sports: Running While Multitasking Online https://img.youtube.com/vi/uJK9gfxnSX8/maxresdefault.jpg Lynn Furman, consultant and adjunct professor at the University of North Florida, draws on his background in corporate innovation and the niche sport of joggling to illustrate how continuous innovation processes prepare organizations for sudden disruption. Using the 2020 Online World Joggling Championships as a case study, he shows how a brainstormed idea shelved in 2019 became the blueprint for an event that attracted global participation when the pandemic eliminated in-person options. The talk closes with practical takeaways on why organizations must innovate continuously rather than reactively. https://www.youtube.com/embed/uJK9gfxnSX8 2026-07-14T13:56:58.000Z https://www.accelerantresearch.com/arvic/february-2026-arvic/talk-vKgmpFA07gE AI-Driven Member Sentiment and Experience Insights: How Experian Consumer Services Elevated Understanding of Member Feedback https://img.youtube.com/vi/vKgmpFA07gE/maxresdefault.jpg Pamela Calman, Senior Research Analyst at Experian Consumer Services, walked through a three-phase evolution from manual comment coding to AI-powered cross-survey sentiment analysis. She described how two tools, XM Discover and Theydo, now allow her team to connect member feedback across all channels, identify systemic issues faster, and surface real-time emotional drivers tied to quantitative metrics. The talk emphasized that AI enhances rather than replaces rigorous human review of raw data. https://www.youtube.com/embed/vKgmpFA07gE 2026-06-30T13:11:36.000Z https://www.accelerantresearch.com/arvic/october-2020-arvic/talk-vY5XKXqHOaM Integrated Insights for Today's Tough Questions: Designing Multi-Method Research Programs https://img.youtube.com/vi/vY5XKXqHOaM/maxresdefault.jpg Jessica Lopez, Director of Research and Consumer Insights at Viking Cruises, makes the case for replacing single- or two-phase research projects with structured, multi-method research programs when the strategic question is complex or long-term. Drawing on a child care provider market expansion study, she walks through three core components of this approach: rigorous planning, question-to-method mapping, and deliberate use of people as information sources throughout the research lifecycle. The session includes practical guidance on analysis, reporting, and activation. https://www.youtube.com/embed/vY5XKXqHOaM 2026-07-14T13:56:58.000Z https://www.accelerantresearch.com/arvic/april-2022-arvic/talk-w7iY8ALq0LA Does Survey Fielding Duration Affect Results? An A/B Test on Single-Day vs. Multi-Day Data Collection https://img.youtube.com/vi/w7iY8ALq0LA/maxresdefault.jpg Two MMR candidates from the University of Georgia, supervised by Dr. Marcus Kunia, presented findings from an A/B test examining whether the number of days a survey is in field affects response quality and results. Using a soft drink evaluation survey fielded through AYTM's panel, they found no statistically significant overall differences between single-day and seven-day fielding, but identified gender-based subgroup differences that suggest fielding duration may matter in gender-sensitive research contexts. https://www.youtube.com/embed/w7iY8ALq0LA 2026-07-14T13:56:58.000Z https://www.accelerantresearch.com/arvic/may-2020-arvic/talk-wjqgSEIe6zE Innovation Lessons from Successful CPG Launches https://img.youtube.com/vi/wjqgSEIe6zE/maxresdefault.jpg Fran Guzman of Kraft Heinz walked through a framework for understanding why CPG innovation so often falls short, and what separates the rare breakout launches from the vast majority that underperform. Drawing on conversations with innovation consultants, prototyping vendors, and case studies from Dollar Shave Club, Harry's, Arm & Hammer, Devour, and Oreo Thins, he outlined the organizational and process forces that constrain innovation and the practical approaches teams can use to improve their odds. https://www.youtube.com/embed/wjqgSEIe6zE 2026-07-14T13:56:58.000Z https://www.accelerantresearch.com/arvic/march-2026-arvic/talk-wqawrqMXLAU Seize the Moment: Researching Emerging Tech in the Age of AI https://img.youtube.com/vi/wqawrqMXLAU/maxresdefault.jpg Jenny and Amy, lead and senior design researchers at Cisco specializing in cybersecurity and agentic AI, argue that qualitative researchers are needed now more than ever despite rapid AI-driven changes to product development. Drawing on fieldwork across autonomous vehicles, consumer goods, and agentic AI security, they outline how qual research provides direction and focus that AI tools cannot replicate. They share three research techniques, discovery, co-creation, and immersion, suited for emerging technology contexts and close with a discussion on evolving researcher roles. https://www.youtube.com/embed/wqawrqMXLAU 2026-06-30T13:15:59.000Z https://www.accelerantresearch.com/arvic/january-2025-arvic/talk-wrPoYNivxcI Calculating the ROI of UX: A Four-Step Framework https://img.youtube.com/vi/wrPoYNivxcI/maxresdefault.jpg Trevor, a principal UX researcher with 19 years of experience, walks through a practical four-step framework for quantifying the business value of UX work. The session covers how to establish benchmarked UX metrics, select business-facing KPIs, convert UX data into dollar figures, and report projections responsibly. The framework is designed to be actionable for both solo researchers and large UX teams, regardless of where they are starting from. https://www.youtube.com/embed/wrPoYNivxcI 2026-07-14T13:56:58.000Z https://www.accelerantresearch.com/arvic/march-2024-arvic/talk-xr1XTRwBt7Y Gen Z Retail Insights: Work, Side Hustle, Gaming, and the Rise of Chinese Commerce Platforms https://img.youtube.com/vi/xr1XTRwBt7Y/maxresdefault.jpg Eddie, co-founder and CEO of Copper Banking, presented findings from Copper's Gen Z teen and family panel, which has grown to over three million members. The talk covered how Copper built a verified, behavior-linked panel through high school financial education partnerships, then used that panel to surface insights on Gen Z employment attitudes, the creator economy, gaming spend, and the rapid rise of Temu and Shein in teen shopping behavior. https://www.youtube.com/embed/xr1XTRwBt7Y 2026-07-14T13:56:58.000Z https://www.accelerantresearch.com/arvic/october-2020-arvic/talk-yw0kVqAFHR8 Give Me More Dolly Parton: A PBS Country Music Documentary Research Journey https://img.youtube.com/vi/yw0kVqAFHR8/maxresdefault.jpg Eliza Jacobs, Director of Consumer Insights and Analysis at PBS, walks through 15 months of quantitative research conducted in support of Ken Burns' eight-episode documentary "Country Music," which premiered on PBS in September 2019. She covers the strategic challenges the film posed, the research methods used to optimize promotional assets, and what the outcomes revealed about audience expansion and the limits of survey-only research programs. https://www.youtube.com/embed/yw0kVqAFHR8 2026-07-14T13:56:58.000Z https://www.accelerantresearch.com/arvic/march-2024-arvic/talk-zEDFY2qOkk4 Embracing Agile Consumer Insights https://img.youtube.com/vi/zEDFY2qOkk4/maxresdefault.jpg Molly St. Careno, Senior Growth Marketing Manager at aytm, makes the case for adopting an agile mindset in consumer research, arguing that traditional long-cycle methods can no longer keep pace with how fast markets, trends, and consumer expectations shift. She walks through the core principles of agile research, a practical case study from Boston Beer, and the most common barriers teams face when trying to make the transition. The session closes with an extended Q&A on change management, senior leadership buy-in, and tools for agile qualitative research. https://www.youtube.com/embed/zEDFY2qOkk4 2026-07-14T13:56:58.000Z