Using our proprietary online insights community, Agora USA, Accelerant Research tested several recent ads among US Consumers on our normative battery of creative test metrics, and below are the results. For more information, or to submit your own ad(s) for testing, contact us. For more Accelerant ad test results, CLICK HERE Bill McDowell, Accelerant Research COO shares best practices for testing creative assets. We start with a conceptual framework for how to implement an ad testing program, and then share loads of examples from different brands and industries of ads that are strong and weak performers on various criteria, including this year's Super Bowl Ad winners and losers. In this free webinar rebroadcast, Courtney Thabet, Accelerant Research Senior Project Manager, shares an engaging talk on best practices for pricing research including real-life survey research and reporting examples.
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March 2024
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