ACCELERANT RESEARCH
  • About Us
    • Who We Are
    • What We Do >
      • Full-Service Research & Insights
      • Quantitative Research Services >
        • Agora USA Online Panel
      • Qualitative Research Services >
        • Focus Group Facilities
        • Online Qualitative Research
        • BlogNog
      • Online Communities
  • CONFERENCES & WEBINARS
    • ARVIC 2022 - October
    • ARVIC 2022 - April
    • 2021 AR VIRTUAL INSIGHTS CONFERENCES >
      • ARVIC 2021 - February
      • ARVIC 2021 - March
      • ARVIC 2021 - April
      • ARVIC 2021 - May
      • ARVIC 2021 - July
      • ARVIC 2021 - September
      • ARVIC 2021 - October
    • 2020 QUARANTINED VIRTUAL INSIGHTS CONFERENCES >
      • QVIC 2020 - April
      • QVIC 2020 - May
      • QVIC 2020 - August
      • QVIC 2020 - October
  • Blog
  • Contact Us
  • JOIN OUR PANEL

ONLINE INSIGHTS COMMUNITIES

Picture


What is an online insights community?

A market research online community (MROC) is a cyber-beehive of consumers grouped together on the basis of their ardent devotion to a brand and their willingness to share their thoughts, feelings, and attitudes about that brand and its competitors.  The main purpose that an MROC serves is to provide organizations with real-time market intelligence on an ongoing basis.

MROCs are optimally suited for contemporary society’s predilection for mobile communications and social media interactions as current technology affords individuals the opportunity to connect to others anywhere, anytime.
Picture

FAST

Able to keep pace with aggressive marketing calendars, agile web development, etc.
Picture

VERSATILE

Able to accommodate any type of research methodology
Picture

COST EFFECTIVE

Collect mountains of “big data” at dramatically lower costs
Picture

ENGAGING

Community members look forward to sharing opinions and helping drive business decisions

Picture


Building an online insights community

BRANDED Community

(typically customers) – pricing as low as FREE,
members recruited from myriad sources:
Picture

UNBRANDED Community

(customers and/or prospects) – reasonably
priced on a per-recruit basis
Picture

Picture


Ongoing engagement

Applications

Inform actionable decision making across all lines of business in the organization
  • Innovation/New Product Development Research, Ideation, Co-creation
  • Customer Experience Measurement & Assessment
  • Marketing/Ad/Communications/Brand Testing
  • Usability Testing of Websites and Mobile Applications
  • And more...

Methodologies

Services

Full-Service Insights
Quantitative Research
​Qualitative Research
Online Communities

Company

About Accelerant
Blog
​Contact Us
​JOIN OUR PANEL
Picture
PRIVACY POLICY
ACCELERANT RESEARCH | 1242 MANN DRIVE, SUITE 100 | MATTHEWS, NC 28105
© COPYRIGHT 2022. ALL RIGHTS RESERVED.
  • About Us
    • Who We Are
    • What We Do >
      • Full-Service Research & Insights
      • Quantitative Research Services >
        • Agora USA Online Panel
      • Qualitative Research Services >
        • Focus Group Facilities
        • Online Qualitative Research
        • BlogNog
      • Online Communities
  • CONFERENCES & WEBINARS
    • ARVIC 2022 - October
    • ARVIC 2022 - April
    • 2021 AR VIRTUAL INSIGHTS CONFERENCES >
      • ARVIC 2021 - February
      • ARVIC 2021 - March
      • ARVIC 2021 - April
      • ARVIC 2021 - May
      • ARVIC 2021 - July
      • ARVIC 2021 - September
      • ARVIC 2021 - October
    • 2020 QUARANTINED VIRTUAL INSIGHTS CONFERENCES >
      • QVIC 2020 - April
      • QVIC 2020 - May
      • QVIC 2020 - August
      • QVIC 2020 - October
  • Blog
  • Contact Us
  • JOIN OUR PANEL