Using our proprietary online insights community, Agora USA, Accelerant Research tested this ad among US Consumers on our normative battery of creative test metrics, and below are the results. For more information, or to submit your own ad(s) for testing, contact us. For more Accelerant ad test results, CLICK HERE. Using our proprietary online insights community, Agora USA, Accelerant Research surveyed 300 American consumers about their bottled water brand awareness, usage, and perceptions. BRAND FUNNEL FLIPBOOK: NET PROMOTER SCORES: When it comes to qualitative research recruiting, sweating the details is of paramount importance. That’s our takeaway as we look back on the wide variety of participants recruited by our team in 2023. Spanning B2C, B2B, and a wide variety of niche target populations, we are proud to tout a 97% show rate across all studies in 2023. What this means to our clients is that almost everyone we recruited showed up as scheduled.
And it is sweating the details that has helped us achieve this level of quality. What goes into our success is:
We are very proud of our team for their great successes last year and we look forward to partnering with you in 2024. Three out of five Americans will be making resolutions for the coming year, according to a recent survey conducted by Accelerant Research, and the most popular resolutions for this year are health-related. Of those who are making resolutions, 63% plan to exercise more, 46% wish to lose weight, and 58% strive to eat healthier. Other popular resolutions are improving finances (39%), having a more positive attitude (38%), and working on relationships with friends, family, and loved ones (28%).
Americans who are making New Year's resolutions are also optimistic about sticking to them, with four out of five (81%) planning to do so. Using its proprietary Agora USA consumer insights panel, Accelerant Research conducted the New Year’s Resolution survey among a demographically representative sample of 500+ Americans 18 years of age or older. For more information about this study, please contact Accelerant Research at info@accelerantresearch.com. |
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