Using its proprietary Agora USA insights panel, Accelerant Research polled 500+ Americans annually about their New Year's resolutions. In spite of the economic, health-related, and emotional roller coaster of the past two years, Americans' outlook, when it comes to self improvement plans for the coming year, has remained stable.
If you’re a "Seinfeld" zealot like many of us at Accelerant, you know that today, December 23rd, is Frank Costanza’s annual made up holiday of Festivus. Since the year is winding down, we thought it would be fun to put our own market research spin on each of the three famous Festivus traditions...
1. THE FESTIVUS POLE (OR POLL)
So, we checked the crawlspace at Accelerant’s Charlotte, North Carolina Focus Group Facility headquarters, and it seems as though we’ve misplaced our Festivus Pole. However, we’re researchers, so we decided to conduct a ‘Festivus Poll’ instead. Here are the results from our Holiday Movie Net Promoter Score Survey:
2. THE AIRING OF GRIEVANCES
I GOT A LOT OF PROBLEMS WITH YOU SURVEY BOTS, AND NOW YOU’RE GONNA HEAR ABOUT IT!!! At Accelerant, we’re sticklers for data quality, and we’ve written several articles that that do a good job of airing our research quality grievances and offering up some tips on how to control for them, including:
A heartfelt Happy Holidays to all of our clients, partners, and colleagues from the team at Accelerant Research! We look forward to doing great things with you in 2022.
When it comes to qualitative research recruiting, sweating the details is of paramount importance. That’s our takeaway as we look back on the wide variety of participants recruited by our team in 2021. Spanning B2C, B2B, and a wide variety of niche target populations, we are proud to tout a 99% show rate across all studies in 2021. What this means to our clients is that almost everyone we recruited showed up as scheduled.
And it is sweating the details that has helped us achieve this level of quality. What goes into our success is: