If you’re a "Seinfeld" zealot like many of us at Accelerant, you know that today, December 23rd, is Frank Costanza’s annual made up holiday of Festivus. Since the year is winding down, we thought it would be fun to put our own market research spin on each of the three famous Festivus traditions...
1. THE FESTIVUS POLE (OR POLL)
So, we checked the crawlspace at Accelerant’s Charlotte, North Carolina Focus Group Facility headquarters, and it seems as though we’ve misplaced our Festivus Pole. However, we’re researchers, so we decided to conduct a ‘Festivus Poll’ instead. Here are the results from our Holiday Movie Net Promoter Score Survey:
2. THE AIRING OF GRIEVANCES
I GOT A LOT OF PROBLEMS WITH YOU SURVEY BOTS, AND NOW YOU’RE GONNA HEAR ABOUT IT!!! At Accelerant, we’re sticklers for data quality, and we’ve written several articles that that do a good job of airing our research quality grievances and offering up some tips on how to control for them, including:
A heartfelt Happy Holidays to all of our clients, partners, and colleagues from the team at Accelerant Research! We look forward to doing great things with you in 2022.