When it comes to qualitative research recruiting, sweating the details is of paramount importance. That’s our takeaway as we look back on the wide variety of participants recruited by our team in 2022. Spanning B2C, B2B, and a wide variety of niche target populations, we are proud to tout a 97% show rate across all studies in 2022. What this means to our clients is that almost everyone we recruited showed up as scheduled.
And it is sweating the details that has helped us achieve this level of quality. What goes into our success is: