The insights industry conducts an enormous amount of research among consumers and end-users, but customer-facing sales processes are often overlooked as an insights goldmine. Accelerant Research has developed an invaluable qualitative research method for assessing the one-on-one selling process, which we call Sales Simulation Interviews. Although the setup, logistics, recruiting, and execution of such studies are incredibly involved, the premise of this research is quite simple…client observers and research team members get to witness actual simulated sales interactions between real sales associates and prospective customers, and then, after the simulated sales interaction concludes, individual moderator-led debrief interviews are conducted with each party (seller and sellee) to understand the nuanced perceptions and opinions of the process from all angles. Any organization with a sales arm can benefit from this type of study.
This methodology can be leveraged to achieve a number of different internal business objectives to:
Additionally, no matter what type of salesforce an organization has, we can design a Sales Simulation study to accommodate the natural sales environment, such as:
We invite you to reach out to us for more information about Sales Simulation Interviews. Simply give us a call (704-206-8500) or send us an email (firstname.lastname@example.org). With our support and guidance in participant recruiting, technology/logistics management, and even moderating/full-service support, Accelerant Research can provide you with similarly successful and impactful insights.
The insights industry has long been aware of the power and richness of in-person ethnographic research. However, with compressed timelines, tight budgets, and social distancing, ethnographies can often be difficult to execute. As an alternative to in-person ethnographies, in recent years, the qualitative team at Accelerant Research has been called on, more and more, to conduct what we call Show & Tell Ethnographies, and with great success. Instead of sending an interviewer, observers, and videographer to a participant’s home or place of business, we rely on the ubiquity of webcam-based communications and the mobility of smartphones and tablets to enable participants to show us their interactions with a given product category or subject matter while telling us about their experiences during a live one-on-one webcam interview.
The sky is the limit with these types of studies, but here are some recent examples that we have successfully conducted:
We invite you to contact us for more information about these powerful Show & Tell Ethnographic interviews. Simply give us a call (704-206-8500) or send us an email (email@example.com). With our support and guidance in participant recruiting, technology/logistics management, and even moderating/full-service support, Accelerant Research can provide you with similarly successful and impactful insights.
Using its proprietary Agora USA consumer insight community, Accelerant Research polled Americans about their plans for the big game.
When it comes to qualitative research recruiting, sweating the details is of paramount importance. That’s our takeaway as we look back on the wide variety of participants recruited by our team in 2020. Spanning B2C, B2B, and a wide variety of niche target populations, we are proud to tout a 99% show rate across all studies in 2020. What this means to our clients is that almost everyone we recruited showed up as scheduled.
And it is sweating the details that has helped us achieve this level of quality. What goes into our success is: