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ACCELERANT RESEARCH BLOG

Webinar: Anatomy of a Creative Test

6/23/2022

 
Bill McDowell, Accelerant Research COO shares best practices for testing creative assets. We start with a conceptual framework for how to implement an ad testing program, and then share loads of examples from different brands and industries of ads that are strong and weak performers on various criteria, including this year's Super Bowl Ad winners and losers.

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  • About Us
    • Who We Are
    • What We Do >
      • Full-Service Research & Insights
      • Quantitative Research Services >
        • Agora USA Online Panel
      • Qualitative Research Services >
        • Focus Group Facilities
        • Online Qualitative Research
        • BlogNog
      • Online Communities
  • CONFERENCES & WEBINARS
    • ARVIC 2022 - October
    • ARVIC 2022 - April
    • 2021 AR VIRTUAL INSIGHTS CONFERENCES >
      • ARVIC 2021 - February
      • ARVIC 2021 - March
      • ARVIC 2021 - April
      • ARVIC 2021 - May
      • ARVIC 2021 - July
      • ARVIC 2021 - September
      • ARVIC 2021 - October
    • 2020 QUARANTINED VIRTUAL INSIGHTS CONFERENCES >
      • QVIC 2020 - April
      • QVIC 2020 - May
      • QVIC 2020 - August
      • QVIC 2020 - October
  • Blog
  • Contact Us
  • JOIN OUR PANEL