In the modern product development landscape, there is a fundamental tension that keeps design leaders and product managers up at night: the friction between the need for speed and the necessity of truth. Design teams are operating in two-week sprints, iterating rapidly, and pushing code. Meanwhile, traditional market research often lags behind, operating on a timeline of months rather than weeks. By the time the "comprehensive report" lands on a stakeholder’s desk, the product roadmap has likely already pivoted.

At Accelerant Research, we realized that the old model wasn't just slow; it was broken. We believe that agility shouldn't come at the cost of depth, and rigor shouldn't require a pause in production.

This is why we cultivated the Accelerant Rapid Research Program, a tiered research ecosystem designed to function as a high-velocity insight engine. We have moved beyond the rigid constraints of traditional vendor relationships to create a model that emphasizes speed, efficiency, and significant cost savings—without sacrificing the methodological rigor your strategy demands.

The "Platform Agnostic" Advantage

One of the biggest bottlenecks in modern research is the "tool trap." Many agencies are locked into specific platforms, forcing every research question into the same limited framework. Accelerant takes a different approach. We remain fiercely platform-agnostic.

By utilizing our own proprietary software alongside a curated suite of best-in-class third-party tools, we are not boxed into the limitations of a specific platform’s constraints. We pick the right tool for the job, every time. This flexibility allows us to scale research as needed, shifting seamlessly between a lightning-fast ONE-week design sprint or a robust one-month deep dive into user sentiment.

A Tiered Ecosystem for Every Need

We understand that not every question requires the same weight of answer. Sometimes you need a quick "gut check" on a UI element; other times you need a deep strategic understanding of "why" a user is churning. Our program is structured into three distinct tiers to accommodate this reality:

Tier 1 (Unmoderated): The speed demon. 100% unmoderated, automated reporting, and ideal for quick quant validations (n=100) or rapid qual checks (n=15).
Tier 2 (Hybrid): The middle-ground agility. A mix of 50% moderated and 50% unmoderated work. This allows for a "best of both worlds" approach—combining the depth of human conversation with the scale of digital tools.
Tier 3 (Moderated/Strategic): The deep dive. 100%moderated, high-touch, with dedicated researchers providing deep manual synthesis and strategy.

The "No Dark Weeks" Philosophy

The core innovation of our Rapid Research Program is the 6-Month Rolling Timeline. We operate on a tight 4-week "Launch-to-Lead" cadence.

In a typical engagement, while we are in the reporting phase for Month 1,we are simultaneously recruiting for Month 2. This "Agile Overlap" ensures there are no "dark weeks"—periods where the team is waiting for the machine to start up again. Your insight pipeline remains full, creating a continuous feedback loop.

This approach allows us to spin research around within 1-2 weeks, affording designers and project managers critical insights without being bogged down by lengthy timelines.

Empowering the Agile Team

Design teams constantly move with speed and do not have the luxury of 1-2 month research windows. Our Rapid Research approach prioritizes immediate needs. Whether it isa Quantitative Track to validate market sizing (n=300) or a Qualitative Track to explore user pain points via 1:1 interviews, we align our output with your sprint cycles.

We have built this program to be the research partner that agile teams have always wanted but rarely found: one that is fast enough to keep up, flexible enough to pivot, and rigorous enough to rely on.