Market research insights & perspectives
How Accelerant thinks about research, in our own published work. Methodology, sample quality, and getting to a rigorous answer on a real timeline.
Dear John Letter: Projective Exercises in Qualitative Research
Most consumers consider themselves pretty rational. It follows they also feel that they make their product and service choices accordingly. Ask them why they chose Product A over Product B, and most will offer a fairly rational answer. But these tangible reasons are only part of the story;...
The Usual Suspects: Projective Exercises in Qualitative Research
Marketers and Market Research Agencies have a lingo all their own, but some terms that are intuitive to us leave consumers scratching their heads during discussions. Brand Personality can be one such phrase. Consumers sometimes view their relationships to brands in rational terms, and when asked...
Accelerating Insights through Rapid Research: How We Solved the "Speed vs. Rigor" Paradox
In the modern product development landscape, there is a fundamental tension that keeps design leaders and product managers up at night: the friction between the need for speed and the necessity of truth. Design teams are operating in two-week sprints, iterating rapidly, and pushing code.
2026 New Year's Resolutions Survey Results
Happy New Year! Using its proprietary Agora USA consumer insights community, Accelerant Research polled over 500 Americans about their 2026 New Year's resolutions. Check out our findings below!
November Ad Test Results: Black Friday Strategies & Sports-Season Storytelling
At Accelerant Research, we regularly evaluate advertising performance to understand how creative strategy, cultural timing, and narrative choices shape consumer response. Using our proprietary Agora USA panel, we surveyed 250 Americans to assess four ads released this November: two Black Friday...
2025 Black Friday Survey Results
Happy Black Friday! Using its proprietary Agora USA consumer insights community, Accelerant Research polled Americans about their Black Friday plans and preferences. Check out our findings below!
2025 Thanksgiving Plate Survey Results
Happy Thanksgiving! Using its proprietary Agora USA consumer insights community, Accelerant Research polled over 250 Americans about their ideal Thanksgiving plate. Check out our findings below!
October Ad Test Results: Halloween Ads
For this month's ad testing, we put two Halloween-themed candy ads in front of 250 Americans from our proprietary Agora USA panel to see what resonated most with consumers this spooky season.
2025 Halloween Survey Results
Happy Halloween! Using its proprietary Agora USA consumer insights community, Accelerant Research polled over 500 Americans about their Halloween plans and preferences. Check out our findings below!
Decoding Generation Alpha: A Methodological Blueprint for Longitudinal Insight
At Accelerant Research, our work has spanned every living generation, from the formative experiences of Baby Boomers to the digital-native paradigms of Gen Z. This cross-generational expertise provides a unique lens through which we analyze the next demographic cohort: Generation Alpha. Born...
Top Mistakes that Derail Market Research (and How to Avoid Them)
In a world where businesses are expected to move fast and stay consumer-centric, market research is more essential than ever. But simply conducting research doesn't guarantee useful outcomes. Even well-intentioned projects can fall short due to planning oversights, timing errors, or misaligned...
Holiday Shopping 2025: What Market Research Reveals about a Season in Transition
The 2025 holiday shopping season is shaping up to be one of the most complex in recent memory, characterized by economic uncertainty, generational divides, and the rapid integration of technology across physical and digital channels.