Market research insights & perspectives
How Accelerant thinks about research, in our own published work. Methodology, sample quality, and getting to a rigorous answer on a real timeline.
Dear John Letter: Projective Exercises in Qualitative Research
Most consumers consider themselves pretty rational. It follows they also feel that they make their product and service choices accordingly. Ask them why they chose Product A over Product B, and most will offer a fairly rational answer. But these tangible reasons are only part of the story;...
The Usual Suspects: Projective Exercises in Qualitative Research
Marketers and Market Research Agencies have a lingo all their own, but some terms that are intuitive to us leave consumers scratching their heads during discussions. Brand Personality can be one such phrase. Consumers sometimes view their relationships to brands in rational terms, and when asked...
Unlocking Unparalleled Insights: Accelerant's White-Glove Approach to Niche B2B Research Recruiting
In the relentless pursuit of competitive advantage, organizations are increasingly recognizing that deep, authentic insights are the bedrock of true innovation. Yet, the critical challenge remains: how do you consistently reach and engage the precise individuals who hold these insights,...
Quantifying Participants: Unlocking the ROI of Research in a Tightening Market
For years, the research industry has faced a persistent challenge: the quality of our data hinges on the quality of our participants. While we've seen advancements in methodologies, the foundation of our work, the panel and sample sources, particularly in both qualitative and quantitative...
Quality Counts: How Accelerant Ensures Top-Notch Participants for Every Study
At Accelerant, we know that the success of any research project hinges on the quality of the participants involved. Whether it's in-depth interviews, ethnographies, or large-scale surveys, we take every measure to ensure our participants meet the highest standards:
The Rise of Hybrid Research: Unlocking Deeper Insights by Blending Qualitative & Quantitative Methods
In the fast-paced world of market, UX, and CX research, organizations are recognizing what many of us have known for a while: relying solely on one approach limits the depth and accuracy of insights. At Accelerant Research, we believe the future belongs to hybrid research, the strategic blending of qualitative and quantitative methods to uncover more comprehensive, actionable understanding of customers.
Accelerant Research Qualitative Recruitment Scores a 97% Show Rate in 2024
When it comes to qualitative research recruiting, finding qualified participants for honest feedback is just part of the puzzle--we also must ensure they show up for their scheduled research and can effectively communicate about the study's subject matter. From project beginning to completion...
Transcending Qualitative Recruiting: Be Like Casting Agents
Recruiting qualified, articulate participants that show up for the study is not easy. This requires working hard and working smart. In order to best serve our clients with our recruiting, we have institutionalized a set of standard operating procedures that virtually always results in successful...
Liars and Cheaters and Bears...Oh My! How to Recruit Quality Participants for Qualitative Research Studies
Incentives paid to participants for qualitative research can be quite generous. Of course, that is what is intended in paying people for their time. Incentives help facilitate the recruiting process as itsattractiveness in amounts motivates participants to:
White Glove Recruiting...Blue Collar Recruits
With dynamic new home construction, real estate, and remodeling markets in the US, the need for research and insights among builders and contractors is ever-expanding, but this sector of B2B research can be particularly challenging to find qualified, articulate research participants who will...
Accelerant Research Qualitative Recruitment Scores a 97% Show Rate in 2023
When it comes to qualitative research recruiting, sweating the details is of paramount importance. That's our takeaway as we look back on the wide variety of participants recruited by our team in 2023. Spanning B2C, B2B, and a wide variety of niche target populations, we are proud to tout a 97%...
Why Charlotte for Focus Groups?
Charlotte, North Carolina is a wonderful location for conducting in-person qualitative research. With an urban metropolitan population of 2.3 million and one of the nation's busiest airports, the city offers an outstanding pool of research respondents and makes for easy travel to and from.