Market research insights & perspectives
How Accelerant thinks about research, in our own published work. Methodology, sample quality, and getting to a rigorous answer on a real timeline.
November Ad Test Results: Black Friday Strategies & Sports-Season Storytelling
At Accelerant Research, we regularly evaluate advertising performance to understand how creative strategy, cultural timing, and narrative choices shape consumer response. Using our proprietary Agora USA panel, we surveyed 250 Americans to assess four ads released this November: two Black Friday...
October Ad Test Results: Halloween Ads
For this month's ad testing, we put two Halloween-themed candy ads in front of 250 Americans from our proprietary Agora USA panel to see what resonated most with consumers this spooky season.
September Ad Test Results: Comparing Ad Angles Head-to-Head
At Accelerant Research, we regularly test ads to uncover what really drives performance with consumers using our proprietary Agora USA research panel. This September, we ran a three-week series of head-to-head ad tests. Each week, we compared two ads from the same brand to isolate the impact of...
August Ad Test Results: Brand Reputation and Celebrity Power in Advertising
At Accelerant Research, we regularly test ads to uncover what really drives performance with consumers using our proprietary Agora USA research panel. This August, we ran two head-to-head comparisons that shed light on two timeless advertising questions: Does brand prestige matter? and Does a...
July Ad Tests: Partnerships vs Promotions
This month, Accelerant Research set out to compare two distinct ad strategies, brand partnerships vs. sale/deal promotions, by testing ads from two well-known brands: Burger King and Toyota. We wanted to know: Do flashy collabs with pop culture favorites outperform classic promotional messaging...
May 2025 Ad Tests
Using our proprietary online insights community, Agora USA, Accelerant Research tests ads among US Consumers on our normative battery of creative test metrics, and below are some recent results.
More 2025 Super Bowl Ad Test Results
Using our proprietary online insights community, Agora USA, Accelerant Research tested this year's Super Bowl ads among US Consumers on our normative battery of creative test metrics, and below are some of the results.
2025 Super Bowl Ad Test Results
Using our proprietary online insights community, Agora USA, Accelerant Research tested this year's Super Bowl ads among US Consumers on our normative battery of creative test metrics, and below are some of the results.
What to say in an ad? Use Consideration Driver Research to inform your creative brief
When an agency is hired to develop an ad campaign, the first objective they must achieve is to develop a creative brief that will serve as the foundation for the entire campaign, whether specific ads are executed in video, TV, radio, print, or other. But the question is "on what basis is the...
December Ad Test Results
Using our proprietary online insights community, Agora USA, Accelerant Research tested several recent ads among US Consumers on our normative battery of creative test metrics, and below are the results.
Ad Test Results Magic Happens When We Bring New Traditions to the Table - Kroger
Using our proprietary online insights community, Agora USA, Accelerant Research tested this ad among US Consumers on our normative battery of creative test metrics, and below are the results.
October Ad Test Results
Using our proprietary online insights community, Agora USA, Accelerant Research tested several recent ads among US Consumers on our normative battery of creative test metrics, and below are the results.