Market research insights & perspectives
How Accelerant thinks about research, in our own published work. Methodology, sample quality, and getting to a rigorous answer on a real timeline.
Beyond the Chatbot: The Hard Truths About Building a World-Class AI Shopping Assistant
The conversation around AI in retail has reached a fever pitch. Once a novelty, the AI-powered shopping assistant is now a strategic imperative. The promise is immense: a truly one-to-one shopping experience, where every customer is guided by a personal concierge that understands their needs,...
The AI Imperative in Retail: Moving From 'If' to 'How' for Unmatched Customer Experience
In every boardroom and on every earnings call, AI is the topic of the hour. But for leaders in the consumer and e-commerce space, the conversation has matured past the initial hype. The defining question is no longer "What can AI do?" but rather, "How do we deploy it strategically to solve our...
Generational Analysis of AI Adoption and the Looming Threat of "Scalable Mediocrity"
The rapid advancement of Generative AI presents a transformative moment in technological history. Its potential to reshape industries, redefine workflows, and augment human capabilities is undeniable. However, a deeper analysis of its adoption across generational cohorts reveals significant...
Danger Will Robinson: All Bots are not as friendly as me
I am probably dating myself in saying one of my favorite TV shows when I was a kid was "Lost In Space" which premiered in 1965 and ran for three seasons. For whatever reason, I was drawn into the show, its storyline, setting and characters. As a young boy, I identified strongly with the kid,...
AI's Biggest Impact on Market Research Should Terrify Us All
The market research & insights industry is buzzing with excitement over newly emerging and horizon applications of artificial intelligence (AI), and rightfully so. Machine learning, when applied to open-end coding, data processing, survey programming/administration, participant sourcing, and even quantitative/qualitative interviewing is sure to have a lasting impact on helping us deliver faster, higher quality insights at lower costs.