Market research insights & perspectives
How Accelerant thinks about research, in our own published work. Methodology, sample quality, and getting to a rigorous answer on a real timeline.
2025 and Beyond: The Evolving Landscape of UX Research and Digital Experience
As we reflect on our industry predictions from the start of 2025, it's clear that many of the trends we anticipated have not only persisted but accelerated, reshaping how organizations approach user experience research and digital transformation. The landscape is more dynamic than ever, driven...
The Risky Business of Designing Without Research: Why We Need to Bridge the Gap
As a researcher, I, Brett Krajewski, Vice President of Research and Growth at Accelerant Research, am driven by a passion for understanding people. I want to uncover the "why" behind their behaviors, identify their needs, and contribute to creating solutions that truly resonate. But here's the...
Breaking Into UX Research
Navigating the dynamic field of UX research requires a thoughtful balance of technical and soft skills. Whether you're a recent graduate, a career changer, or an early-career researcher, this guide will help you identify some key skills to develop and strategies for standing out in a competitive...
Improving Adoption with Learnability Testing
Learnability testing is a cornerstone of user experience (UX) research, designed to assess how quickly and effectively new users can grasp a product. It's an essential step in creating intuitive designs that meet user needs while aligning with business goals. But what motivates a team to invest...
Reimagining Design Sprints for Greater Impact
Over the years, we've witnessed the evolution of design sprints from a novel concept to a staple in the toolkit of Fortune 500 companies. However, the time has come to re-imagine these sprints to make them more impactful and aligned with the strategic goals of large organizations. In this post,...