Market research insights & perspectives
How Accelerant thinks about research, in our own published work. Methodology, sample quality, and getting to a rigorous answer on a real timeline.
How to Sell a "Boring" Product: Finding Brand Differentiators Where You Least Expect Them
Toilet paper, dish soap, insurance, office supplies, the world runs on products most people consider boring. But boring doesn't mean forgettable. Some of the most successful companies thrive in categories that feel like a sea of sameness. The challenge? Standing out. The opportunity? Using...
Branding Backlash: What Cracker Barrel, Target, and Bud Light Can Teach Us About the Power of Market Research
In recent months, three household names, Cracker Barrel, Target, and Bud Light, have found themselves at the center of public firestorms. Each case unfolded differently, but all carried the same lesson: when companies underestimate how deeply customers connect with a brand's identity and values,...
The Price of Uncertainty: Adjusting Brand Messaging Amid Tariffs and Shifting Consumer Confidence
As we move through 2025, consumer sentiment is being shaped by a complicated mix of optimism and unease. Inflation has slowed from its peak, but the cost of essentials, food, housing, healthcare, remains stubbornly high. Interest rates have begun to stabilize, yet borrowing still feels expensive...
The Blockbuster Blueprint: Why Your Next Product Launch Needs the Hollywood Treatment
Every year, as the Fourth of July approaches, a familiar ritual takes place. It's not just about firing up the grill; it's about the buzz for the summer's biggest blockbuster movies.
2025: The Rise of Scalable Personalization Through Smart Segmentation
The business landscape is undergoing a seismic shift. Customers are demanding hyper-relevant experiences, and generic, one-size-fits-all approaches are losing their effectiveness. In fact, studies show that 78% of consumers will only engage with an offer if it has been personalized to their...
Nostalgia Marketing: A Data-Driven Approach to Engaging the Heart
As the holiday season approaches, bringing with it the warmth of Thanksgiving and the frenzy of Black Friday, it's the perfect time to delve into the power of nostalgia marketing. This strategy, which taps into fond memories, is not just about reminiscing, it's a data-driven approach that can...
Marketing to Gen Z
Gen Z is the group following on the heels of Millennials and as they enter into their 20's, are becoming of greater interest on everyone's radar screens; but who are they and what makes them unique?