February 2021 ARVIC
The February 2021 ARVIC conference centered on the human and organizational skills that make research matter, arguing that empathy, political awareness, and collaboration are as important as methodology.
The February 2021 ARVIC brought together practitioners to address a persistent gap in the research profession: strong technical skills and sound methodology are necessary but not sufficient. Across both sessions, speakers made the case that research outcomes depend heavily on relationships, organizational awareness, and the ability to communicate findings in ways that reach the right people at the right moment. The throughline is practical and direct: researchers and suppliers who invest in the human side of their work get more of their findings used.
Closing the Supplier-Client Gap
One talk examined seven recurring friction points between clients and suppliers, drawing on experience from both sides of that relationship. The diagnosis is straightforward: most breakdowns trace back to assumptions made in silence rather than problems with the research itself. Several concrete practices were shown to close the gap.
- Bring end stakeholders into kickoff meetings so suppliers hear business needs directly, before objectives are finalized.
- Skip credential slides in proposals and go straight to how the supplier will solve the specific problem at hand.
- Show rough work early rather than delivering a polished deck that misses the mark. Frequent check-ins reduce final deliverable mismatch.
- Technology and dashboard vendors win adoption with trial subscriptions, onboarding support, and demos using the client's own data.
- Follow up after delivery to learn what decisions were actually made. It strengthens relationships and demonstrates real-world impact.
- Treat agile research as a fit-for-purpose tool, not a default. Sample quality and stakeholder capacity to absorb findings both constrain how fast you can responsibly move.
Navigating Organizational Politics
The second talk shifted from the supplier-client dynamic to the internal political landscape researchers must navigate inside their own organizations. The central lesson, drawn from a real project where solid research went unused, is that knowing how decisions are made is as important as the research itself.
- Do internal research first. Map relationships, identify decision-makers and sponsors, and understand what success looks like for each stakeholder group before starting a project.
- Adapt the same findings to different audiences. Executives, product managers, and engineering teams need different levels of detail, context, and tone.
- Acknowledge the limitations of your research proactively. Calling out flaws before stakeholders do builds trust and reframes pushback as a shared problem.
- When facing pushback, lead with shared goals. Stay flexible, avoid escalating disagreements in meetings, and create space to follow up privately.
- Invest in genuine relationships with stakeholders. Influence built on real care extends further and lasts longer than any single report.
The Connective Thread
Both sessions pointed to the same underlying principle: empathy and transparency, whether directed at a client, a supplier, or an internal stakeholder, are what convert good research into decisions that stick. Neither talk dismissed methodology or tools, but both positioned them as secondary to the relational and organizational work that determines whether findings are heard and acted on.
Presentations
01Both Sides Now: The Importance of Having Both Client and Supplier Side Perspectives
Jason Jacobson, drawing on 20-plus years on the supplier side and a recent move to the client side at Woodside Homes, walks through seven areas where the supplier-client relationship commonly breaks down. For each area he shares how each side actually thinks, then offers concrete examples of what closed the gap in real engagements. The central argument is that more empathy, earlier collaboration, and greater transparency from both parties produce better research outcomes than any single methodology or technology can.
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