Innovation in Sports: Running While Multitasking Online

all right it is the top of the hour so i guess we're gonna go ahead and get started um lynn since you're my first presenter and i'll see you on webcam can you give me thumbs up that you're hearing me okay awesome we are off to a roaring start um welcome everybody to the august version of the 2020 quarantine virtual insights conference uh my name is bill mcdowell i'm ceo at accelerant research we are happy to be hosting yet another uh of these virtual insights conferences obviously you know here we are this is our our third one um this is your first time joining thank you very much glad to have you if if you are a returning attendee um thanks a lot uh we started in let's see may or march actually doing these virtual conferences because guess what nation shut down the world shut down and in-person uh insights conferences were not a thing and you know that continues today and well into looking forward to the end of this year so um this you know was our opportunity and you know our chance to basically get a bunch of research nerds together uh to talk shop to share experiences to just network to the extent possible um and that's what we're going to do today we've got a really great lineup of of speakers uh we've got if you joined in in previous months this is going to be a bit of a shorter session this is going to be four hours long starting right now at 11 p.m eastern we're almost treating this like a rolling lunch and learn you know from from east coast to west so starting at 11 a.m we're doing one webinar presentation per hour each hour on the hour so 11 12 1 and 2 p.m eastern um i'm gonna run through our our lineup of presenters real quick uh we have kicking off is going to be lynn furman from furman innovation talking about innovation in sports running while multitasking online uh we are going to go for the noon presentation keeping the sports team going uh with renata policicio doing the power of storytelling in sports the method behind the magic um after that we'll be followed by a couple presentations that get into more you know we're going to leave the sports theme and get into some some methods and techniques as it were um so dr arie zelmanow from panasonic is going to talk to us uh share a very interesting presentation on how to interview like a detective um a former detective himself will be able to share some some of his incredible experiences on the job and how they can now be applied to the world of insights and research um and i'm going to close us out with a presentation called winning with online qualitative tips tricks and best practices for clients and suppliers yeah i'm going to keep my intro really short i'm going to go through just a few ground rules so if you've joined us before you know these are kind of the the rules that we live by with these uh quarantined insights conferences um number one being we are at the mercy of tech zoom has been our friend for most of this year uh monday morning on the east coast notwithstanding um but you know should anything go out you know we've got presenters who are all working from home they're they're accessing remotely and sometimes connections crap out and it is what it is so you know if we lose anyone we will record all sessions we will post all of our archived videos after the fact and we'll catch them on the flip side uh fingers crossed you know these have gone quite well in the past i'm knocking on wood right now but hopefully all goes well for for today's sessions as well number two is be respectful uh you know we are doing a remote conference here we are all sort of behind the scenes as it were we don't have to worry about you know running into a speaker or fellow attendee in in line at the buffet for for the conference um so there is you know that natural tendency to to hide behind uh the internet and troll a little bit this hasn't been a problem in the past i don't anticipate it will uh we're you know insights folks we all kind of are in this together um but yeah be respectful avoid the trolling that is to say you know don't feel like you can't challenge ask questions push back you know everyone is is a researcher we are all you know used to to this right um so that you know dialogue and debate nothing wrong with that it's just the trolling that we're trying to avoid um and the last rule is to the extent possible network and engage um we are not in an in-person conference we are all you know sitting either watching a zoom feed or or a youtube feed depending on how you're you're accessing right now um we don't all you know have the ability to to shake hands with one another and network so we'll try to you know simulate that as best we can one way of doing that if you're in the zoom conference definitely feel free to take advantage of the q a or the chat function talk with one another ask questions of the presenters um you know try to keep this as interactive as possible also uh let's take it out on social as well linkedin and twitter using the hashtag qvic2020 um try to network with one another connect you know let's let's try to keep the conversation going as best we can um got some really engaging presenters but again you know to the extent that we can get audience involvement that's great as well as opposed to just sitting back and listening um yeah and that's it for my spiel i am going to hand off to our first presenter who is lynn furman and i'm going to explain to unmute hopefully i'm unmuted bill could i uh all right you're perfect um yeah so i've known lynn for a number of years we met oh gosh over a decade ago when when we were both working at bank of america he was actually an internal client of mine when i was on the insights team and i always loved so lynn would run uh ideation sessions and innovation sessions among you know some of the internal teams and i had the pleasure of sitting in on some of those and i always loved his captivating uh presentation style and some of the interesting icebreakers that that he would go through some of which he's going to get to talk me to today so i'm very excited to to shut up and and hand off the lynn um i'm going to mute myself go dark and hand over presenter rights to you lynn you can take it away from here hi i need to uh you need to enable me to share yes sir i'm going to stop sharing and you should now be able to okay very good and uh my friendly reminder lin when you begin doing your screen share to to make sure that you're grabbing audio as well thank you very much and uh thank you bill for that introduction and uh for the honor of being on your panel today and being part of these great productions you've been putting on i want to start out though just to express my sympathy and concern for all the people that are in the path of hurricane laura in texas louisiana and that's going up into arkansas i live in north florida so i have an appreciation for what they're going through now today i have what i hope is a fascinating presentation also a very timely presentation in the in the age we're living in now and here's the agenda for my talk i'm going to describe my background first and a little bit about the course that i teach on creativity and innovation at the university of north florida because it will be very germane to what we're going to be talking about for most of the time i'm going to introduce a little innovation in sports that i've become involved in and then most of the time will be spent on this interesting topic of running while multitasking online and also in the spirit of what bill was just describing trying to keep these virtual conferences interactive i will have various breaks for questions throughout the presentation so i would encourage you to post your questions in chat and we will pick a few questions at each break and i will answer those so i'd really like to keep this interactive so first i just want to start with a little bit of my background so i spent 25 years managing innovation at fortune 500 companies mostly at a t and bank of america and it's always great for me to come back to a market research conference or an insights conference like this one because i started my career as a new product market research manager for a t and then the 18 t universal card for about five years and i thought that was just an amazing foundation for all of the work that i've done since it's really grounded me uh forever uh in the voice of the customer and uh i know and so i always take the mantra to be thinking about the customer first and everything i do i then moved on to become a new product manager a new product uh development manager launched many new products in the financial services industry and i finished up my corporate career by leading the front end of the innovation process at bank of america as bill described i led all the brainstorming sessions at bank of america and then in 2013 i left the corporate world after 25 years to start my second career as a consultant teacher and trainer so i started my own consulting firm firm and innovation uh since the pandemic started i've also become a consultant at the small business development center uh to help out small businesses through the crisis i teach creativity and innovation as i'll describe in a moment as an adjunct professor at the university of north florida where i live in jacksonville and i also do a lot of corporate training for both duke university as a global educator and the american management association is a faculty member where i teach design thinking and creative thinking in business last year i also authored a college textbook titled business creativity and innovation and i have a special offer for conference attendees if you email me at my university address there you see on the screen i'll have it up again at the end i'm very happy to send you the free portion of my book that the publisher publisher allows me to to share uh it it's my entire chapter on idea tournaments now a little bit about my class creativity and innovation at the university of north florida so about seven years ago the university of north florida invited me to create the class on innovation at the university of north florida they did not have a class on innovation at that time and i presently teach both an undergraduate and graduate version of the course as an adjunct professor and i had the honor last year of forbes magazine writing an article about my class they focused on the experiential learning approach that i apply in the course in my class it's a it's a combination of lectures and then doing i have all the students form teams in the first week of class they pick a fictitious client a large company like an amazon or an espn or a panasonic and they fictitiously innovate for them going through the process of innovation throughout the semester applying what they learned in each lecture you can find this article just by simply googling forbes furman it'll be the first thing that comes up now in the class i teach the steps of the innovation process as it applies to the development of new products services programs and processes and going back to my roots always with the focus on solving for customer needs i'm a big believer in having the customer involved in some form in every step of the innovation process and what i have repeatedly found in the research i've done is that companies that have embraced innovation have become very successful in fact these companies that i started highlighting many years ago have now become some of the largest companies in the world and they all embrace a great culture of innovation which has helped them be uh very successful and it's this culture of innovation i like to point to in organizations that exhibit a great culture of innovation innovation activities are taking place continuously these companies don't just wait until there is a problem and and this is uh and this helps them become great innovators because innovation uh just like playing the piano or playing basketball it's a skill the more you practice it the better you get at it and if you just try to do it once in a while you aren't going to be very good at it so great companies are innovating continuously and i want to share with you a quote here from jeff bezos of amazon who really demonstrates this at amazon they encourage and expect innovation and experimentation at all levels and i'll let you hear this quick quote from jeff bezos to be innovative you have to experiment if you want to have more invention you need to do more experiments per week per month per year per decade it's that simple you cannot invent without experimenting and here's the other thing about experiments lots of them fail if you know it's going to work in advance it is not an experiment now some companies avoid innovation or only innovate once in a while or wait to innovate when there's a problem and companies that routinely avoid innovation they generally become irrelevant and here's some classic examples atari was the leading game console manufacturer in the 1970s and 80s they don't exist anymore there is a company called atari it's not the original atari they bought the rights to the name when atari was uh dissolved a kodak is probably the poster child for failing to innovate they had the uh you know tremendous market share of the photographic film market 89 share in 1976 they invented digital photography yet they chose not to commercialize it because they did not want to cannibalize the photographic film market and now kodak is is coming out of bankruptcy trying to get involved in various ventures myspace is another interesting more recent example they were the number one social networking site in the world from 2005 to 2008 until they were usurped by facebook but by failing to innovate they have now been relegated to a little niche in the social media landscape so when you don't innovate you run the risk of becoming irrelevant and this is probably the the single most important mantra that i teach in this course at the top of this page the business models of today will not work to generate revenue tomorrow we see this in every industry business models change and if you're not ready to adapt you're going to fall by the wayside uh i teach a lot of case studies in this class where i demonstrate this probably the classic one in the last 10 15 years has been blockbuster versus netflix this this business the distribution of rental videos has migrated through three different business models in just a little over a 10-year period so i advocate that all companies have an innovation process and they continually be going through this process i like to keep things really simple so i've come up with one word descriptive names for each step in the process it's explore ideate evaluate and design in explorer we're conducting lots of market research we're understanding customer problems and market opportunities customer problems and market opportunities become the fuel for the second phase the ida phase where we generate ideas to solve for those problems and try to capitalize on those market opportunities now we through that phase we come up with lots of ideas no company can or should implement every idea so we have to have an evaluate phase in the evaluate phase we narrow down the ideas that's where i get into what i call the idea tournaments to narrow down ideas and select those big ideas that we're then going to move into the back end of innovation and into what i call the design phase and in the design phase we're understanding customer requirements we're building prototypes and we're evaluating and testing those prototypes and achieving the optimal design so that we can then have a successful launch so that's that's my four-step innovation process explore ideate evaluate and design and now i want to come to the first question break i'd like to just see if there's any questions anybody would like to ask related to anything i've talked about my background my innovation course or my innovation process and you can enter your questions in the chat and we'll select a couple of questions uh to answer right now hey there it's bill um no questions submitted just yet i'll let you know if anything comes through or you can just okay plugging away very good well again uh as you have questions just send them in the chat i will have a few more question breaks so now i want to talk about this intriguing topic of innovation in sports i want to tell you about an innovation that i've experienced and participated in as a precursor to this i have to show you my two uh main hobbies uh which are running and juggling and i've had some success uh in each of these as a runner uh actually had an article written about me in runner's world several years ago i ran a five-minute mile at the age of 50. they documented my quest to do that and you can find that article pretty simply by googling five minutes at age 50. i also became a juggler kind of uh relatively late uh around age 40 was kind of one of these things i always wanted to do i became a juggler became fairly proficient at it and now i actually do speaking engagements where i teach corporate audiences how to juggle and i use all the steps in juggling to demonstrate how to multitask and how to innovate it's a really fun program i teach by giving everybody scarves that kind of float in the air so everybody can learn how to juggle so it's a very entertaining interactive presentation with lots of valuable takeaways on how to innovate and how to multitask and then about 15 years ago i found out about a little known sport called joggling it's running while juggling and that's a picture of me joggling and yes joggling is a real sport and it actually has a real world championship that's been staged every year since 1981 the international jugglers association the ija started holding a world juggling championships track meet in 1981 and it's and it's held at a different location usually uh or almost always in north america different location at a track for about four hours on one day usually in the middle of july so that is joggling and i happen to be uh having participated for many years now a seven-time gold medalist at the world juggling championships and a former championship record holder i once did the 800 meter three ball event that's a half a mile while juggling three balls in two minutes and 23 seconds with no drops so i'm very very proud of that uh record that i had at one time and now i'll just come to another quick question break uh would anybody like to know more about joggling or anything else i've talked about at this point and uh bill i guess there's no no questions in the chat at this point no sir not at the moment okay well then then we'll go on and i will talk about the main part of the presentation today which is running while multitasking online so i want to come back to that mantra from my business innovation course the business models of today will not work tomorrow now when i came up with that many years ago and i started teaching the class i meant tomorrow to be a metaphorical tomorrow that your the business models might change in a year three years five years at some point they're going to change so you need to be innovating so you're ready for the change or you can actually affect that change uh in the industry yourself and reap the benefits of it but on march 11th tomorrow literally meant the next day that's kind of the date i have in my mind of when the world started to change and we all had to start operating online and for many of us this has been the most disruptive event on of our lifetimes we suddenly had to change the way we all operate we suddenly had to be innovating now emily moore was prepared for the pandemic emily moore was the ija director of joggling she was the person responsible for producing the 2020 world juggling championships which were originally scheduled for el paso texas to take place on july 18th and while nearly all other sports were suddenly in disarray and most of them had to postpone their events back in mid-march emily all she had to do was start working on plan b you see great innovators don't rely on luck as louis pasteur famously said well over a century ago chance favors the prepared mind when you're when you're uh constantly innovating you're ready uh for uh a disruption in the market and fortunately emily had this mindset uh last august she invited me to conduct a brainstorming session as part of an innovation process she was going through to see how could we craft ideas to improve the joggling championship so we actually held that brainstorming session virtually even last year because we were all spread out in various parts of north america emily actually resides in canada and uh in that brainstorming session i used several different creative exercises as i normally do whether it's an in-person or an online brainstorming session my favorite brainstorming ex creative exercise that i use that i used in that session is called related worlds in related worlds you look to other industries or other cultures to see how they solve problems and then you adapt how they created those solutions to see if you can meet use it to meet your objective your innovation objective probably the all-time classic example of related worlds type thinking is gutenberg's printing press so we know that gutenberg in the 1450s lived in the part of germany where he had seen the grape press in use to crush grapes when making wine he had also seen the cloth press in use to stamp prints on clothing and so it wasn't really that great of a leap for him to adapt that solution to the to a problem that he was working on of how to how to print books more efficiently and this led to gutenberg creating the printing press which some people have uh said that is the number one greatest human innovation in history and it came about through related worlds type thinking more recently another example great example of related worlds is how in japan they looked at the beak of the kingfisher bird and that inspired the nose cone of japan's bullet train and this is also an example of what's called biomimicry where we look to nature to see how nature has solved problems and see how we can use that to solve our own business problems today so using related worlds and various other techniques we generated a long list of ideas here's some of the better ideas that we had at the time and one of these ideas was put forth by a joggler by the name of sterling franklin and at that time we called it video submission and we uh we talked we discussed this idea but then we kind of uh put it on the back burner in the pre-covered world uh the idea of submitting videos or performances wasn't wasn't seen as something that was uh high priority at that time in 2019 now it's interesting how sterling came up with the idea was partly inspired through related worlds type thinking you see sterling had previously set two guinness world records back in 2005 in an activity that is called dance dance revolution so he was and and uh in guinness world records if anybody's familiar uh with how most world records are submitted and verified it's by submitting a video and they have various criteria for how to submit the video actually very strict criteria on video submission so he was sterling was familiar with that video submission it's that kind of helped him uh stimulate the idea of video submission for the juggling championships well when the pandemic broke out the first thing that emily moore did was go back and revisit all these ideas because she she remembered we had some ideas related to doing things online and so she immediately immediately looked at the video submission idea and some of the other ideas and she was pretty much ready to go with an alternative approach and i want to let you hear directly from emily on her thinking right at the time the pandemic broke out yeah it was extremely helpful to already have this list of ideas that we had gathered and in fact i did go back through and see you know what were the different things that we've discussed and at that point the online one did jump out at me and i thought well this is a great time to be doing this online and there were other elements like the games and these were all elements that we could bring into the online format i thought how amazingly timely it was that we had discussed the online option before we even knew that it would become vital in 2020. it's pandemic without that the situation would have come right before my eyes and i wouldn't have had all those great ideas to fall back on all right now i want to come to another question break here um does anybody have any questions about how the ideas were developed that ultimately led to an online juggling championships that i'm going to explain to you in a minute well then it looks like we do have one question from the from the previous question break and that is how hard is it to learn to joggle very very good question well um i i i would say it it's much easier than it looks i'm going to show you a video uh highlights from the joggling championships this year in a little bit and while it looks kind of daunting uh with the proper instruction it's it's really not that difficult to learn uh three ball joggling i i've taught uh thousands of people how to juggle and um and and i've taught a lot of people to juggle in less than 45 minutes and just in the course of my workshop and once you learn how to juggle then then you really just need a couple of more lessons and you're ready to joggle so i i think joggling is a great innovation in the sport of running because it enables you to get a complete full body workout you're you're exercising your upper body as well as your legs you know one of one of the problems i always had as a runner i was i was neglecting uh all the upper body strength but when i'm jogging i don't have to be neglecting that sometimes i go out and i juggle specifically with one pound balls and that's a real workout when you do juggling with one pound balls and like a lot of people i don't have time to go in addition to running especially when i was a competitive runner i didn't have time to go spend a lot of time weight lifting in the gym so by joggling i get that full body workout and in addition it's also great for the mind as well i see uh maybe another question has come in um i'll just read the question um i have a question from where he started does leadership have to be on board any way to step into it to convince them to experiment more and allow for failure so i would argue that it it is much easier when you have leadership in a company that uh is uh innovative minded you know a lot of these great companies like apple amazon tesla their chief executive officers are really doubling as chief innovation officers uh you know steve jobs uh elon musk jeff bezos there they're all innovative minded but but it is it is possible to drive innovation from the middle um as long as you you have that process and then you strategically engage senior management at key points in that process i actually have a separate presentation uh all about that that i delivered at another conference a few years ago and uh i don't want to get too derailed here so i'm happy to uh whoever that is if you contact me my contact information is at the end of the presentation i'm happy to uh to go through that with you all right um bill should i uh continue on or do we have any other questions we should take right now nope looks like we're called up okay great all right so the next thing that emily did was float the concept of having an online joggling championship using the video submission idea and some other ideas and jogler sterling franklin was was really excited when he first heard about the concept and that this might actually be something that would take place and i want to share a quote with uh from sterling with you i was pretty psyched when the online option came about i definitely was not going to fly to el paso i just didn't want to be around people i started running pretty isolated trying to find parks i got permission at various parks that were closed at the time i actually did get permission to run on a track as well that was nice to have an online option because now i had a place to run i can set some goals it gave me something to do during the pandemic so now emily knew she had something that jogglers were interested in she had tested the concept now it was time to go to work to fully design the online world joggling championships and there was a lot of considerations a lot of challenges as she started designing what this event would look like and i'll let you hear directly from emily about those considerations and challenges the challenge with doing it via video submission means that people have different terrain different tracks that they're running on we also don't have as many witnesses especially with the pandemic so we have to make sure that there is a fair way that we can judge the videos so that was something that went into mind for designing a competitive online type of event but i also wanted to make sure that people who were perhaps like locked in their apartment or didn't have access to a track or didn't have access to measuring equipment still could participate if they wanted to and that's really why i thought of doing the second fun run as a a different way of people um so that they could participate as well and still not be left out of the 2020 today juggling championships but they could participate and still achieve some goals that they said and i want to underscore one of the things that emily was saying right at the end there i thought one thing that was particularly insightful was the way she didn't operate under uh constraints of saying okay i'm gonna take this what was a traditional three three to four hour track meet that took place all in one day and had some a standard set of events she didn't just say well i'm going to take that and just move it online she she created not only these uh the world championship traditional events but also these fun run events to encourage first-time people uh to encourage people to participate who couldn't meet the verification requirements and also to submit for the first time various creative entries in uh in divisions that we we never had time to uh to entertain and put on in the traditional constrained time of a three to four hour track meet so so she had both the world championship events and the fun run uh creative type events as part of the online championships and then emily uh once she had the design she wanted to beta test the design to see see would it work what problems would there be she wanted to be able to observe the problems that people had so she asked a few jogglers to beta test and and and so she could observe uh how how this would actually work and i'll let you hear emily describe what it what actually was a design thinking type approach a few joggers were willing to beta test the event and send me some early footage as a proof of concept so based on some potential concerns i was seeing there for example the video resolution reliability and timing and format and so on made some adjustments from there uh sterling was one of the people who beta tested you know he had a really nice head mount a 360 degree camera as well as a few other cameras and uh he ran some events for me so i could see what a three ball you know 100 meter or four ball you know 400 meter would look like now what's interesting about emily's approach is it it was very similar to that advocated by david kelly the founder of the iconic design firm ideo david kelly was actually featured on the cbs show 60 minutes several years ago discussing design thinking and i want to let you hear a quote from david kelly who talks about the importance of observational research the way just the way that uh emily did it with the beta test of the joggling championships if you want to improve a piece of software all you have to do is watch people using it and see when they grimace and then correlate that to where they are in the software and you can fix that right and so the thing is to really build empathy try to understand people through observing them so now emily had the online championships completely designed and she launched the website in early june and this allowed joggler six weeks to submit entries by the by the deadline which was uh when our original online juggling original outdoor juggling track meet was supposed to take place back on july 18th and sterling franklin will describe the experience of participating in the online juggling championships it was a lot of fun it was kind of like a puzzle piecing everything together and how my training could work out for okay we got a a mile next week all right i'm gonna run that all right next week i'm gonna run a 400 and maybe throw in a you know five ball 100 or do some four ball events so it was always something something to do then i of course was thinking about well what's the best way to submit those things and that was kind of a trial and error type thing it was kind of fun but piecing together like which video camera is the best which action cam's the best whether it go 360 or not how to how to wear it whether on your head or you know on a chest mount or whatever now sterling actually set a world record in the 600 meter three ball event in a time of one minute and 44 seconds this was actually his second fastest attempt i had a problem uh somewhat of a comical problem in his fastest attempt at the 600 which was not eligible for video submission and you'll hear from sterling what happened the 600 is kind of a sore spot because i was on pace for about a 141 and the camera flew off my head it's because i didn't get a haircut all year because of this pandemic and that head mount just was not on well enough so all in all the online juggling championships were a huge success uh emily uh describes her surprise here at the number of international competitor submissions we had that was really surprising a really fun discovery from my end to actually see that all these people from around the world were getting exposure to her juggling event they learned about it somehow and they felt like participating so that was really great and emily received great feedback from most of the jugglers that participated we had a lot of great feedback so i've had a few emails from people like the guy in germany he emailed said you know i didn't find out about this event until pretty close to the deadline but now i really want to participate again in a future online event him and a few other people have said that as well so that really shows that this was a successful event that we put on and now sterling franklin is actually going to take over as joggling director in 2021 now we're scheduled hopefully the pandemic will be over by then we're scheduled to be in wichita kansas in uh 2021 but he looks actually for an online component to remain a part of the juggling championships in the future the the success we had can be built on it could be integrated uh into uh the the actual outdoor uh uh juggling championships and i'll let you hear from uh sterling about some of his plans one of the favorite things that i had from this competition was seeing all the international competitors as well as just random collegiate runners who are submitting these really really nasty times and uh just seeing the enthusiasm of the people who submitted times like there's one runner from japan who posted on twitter about how he's so motivated to get his 5k juggling time 5k juggling time down stuff like that it's really cool to see so you have a bunch of runners that we may not have seen before who love to love to do juggling and they want to get better i'm hoping to have at least some some form of virtual incorporation i think this was a good trial run i think we saw and you know a lot of the things that emily had to go through those are really good for us going forward because we're seeing okay what are some things we can recommend now what are some good good examples of good footage uh what would not be allowable that type of thing so we tackled a lot of the heart issues this time around i really did like the incorporation of the whole global involvement ability as well as just all the new runners who are so psyched about joggling and now i want to share with you the two-minute highlight reel from the 2020 online joggling championships [Music] so [Music] [Music] [Music] [Music] [Music] i hope you uh hope you enjoyed that and uh now i'll just come back to the slideshow here and now i'd like to share with you uh real quickly what i call the photo gallery so we had some absolutely amazing performances in the online 2020 juggling championships this is chris fowler he's actually a professional uh entertainer as a juggler he set the world record for juggling three shot puts these are these are 12 pound balls of steel and he juggled them for a hundred meters in 15.96 seconds now to give you an idea that is a little over a four minute mile pace you saw him in the video sprinting that is just absolutely phenomenal also we had uh 15 year old david pavlov consolo won the gold medal in the seven ball 100 meters so he is running while juggling seven balls in the picture here you can see he's got two in his hands and five that are in the air and like a c pattern there so that that is just absolutely amazing uh and we had uh runners from all different ages and categories here caleb and joshua black who won several medals in the boys 12 and under division and this is marla edgecombe she won gold in the three ball 400 meters in the girls 13 to 17 division this is actually sterling franklin doing one of the creative type entries he's juggling uh with four balls in this time series photo this is christoph mittash another professional juggler from austria who used a head-mounted camera for his video submission and submitted four events and this is yours truly i'm juggling on a road course i could not get access to a track in jacksonville florida so i had a local road race director certify a course on the road for me where i could run the 400 meters and i won the masters three ball 400 meter event and so that concludes the presentation i want to leave you with these takeaways so remember always the business models of today will not work tomorrow and sometimes as was on march 11th tomorrow is literally tomorrow but in organizations that practice continuous innovation they're going to be best prepared for that tomorrow whenever it comes and your innovation process make sure you're including brainstorming for a new idea so you always have new ideas off the shelf that you can fall back on when the business environment suddenly changes and you're scrambling for how do i operate now uh how do i make a new business model work when the old business model ceases to uh exist for for profitable business and so now i'll take uh final questions and answers and i'll also uh put up my contact information here bill do we have any further questions let's see looks like one that came through but i i believe some of your uh your example photos may have answered this but uh you said earlier three ball how many does it go up to with juggling yes so seven balls is the highest we've ever seen uh in the juggling championships um there are people who can who can juggle nine balls pretty proficiently my son actually held the world record at one time for juggling ten balls uh that world record has now been exceeded the world record for juggling is now 11 balls but running while juggling uh the limit right now is seven uh for anybody who's successfully successfully been able to do that and i struggle to walk and chew gum uh we just got another question coming from victoria uh do you think copenhagen is a good example of how change can happen overnight and might be used to justify a case to management about why investing in ongoing innovation helps companies be prepared well i i would say an emphatic yes and i think this presentation is a great example of that uh you know for many businesses their business models really ceased to exist uh as soon as the shutdown happened i know in new jersey restaurants still can't have dinan customers here in florida uh probably like most of the country uh restaurants can only dine in at uh 50 and i've been helping uh restaurants as part of my uh some small small business restaurants as part of my work for the small business development uh small business development center and helping them brainstorm for for ideas for how they can increase revenue look for new new sources of revenue because the traditional source of revenue is capped at 50 so absolutely you i'm a huge advocate of having a continuous innovation process so that you're always looking out for what what could be the next business model and so that you are prepared for when uh the business environment changes but but even even more important so you can be more on the forefront of maybe creating that change be the disrupter in a market and not be the one who is getting disrupted be more like netflix than blockbuster you know netflix versus blockbuster is really a great business case i love sharing that one in my class because first netflix disrupted blockbuster by moving to the online model for distribution of uh of rental videos but then netflix did something that you rarely ever see usually the disruptor in an industry has a nice run and then their business model gets disrupted but netflix as far back as 2007 started working on streaming and and that's why even though you've got you know so many silicon valley uh digital technology companies nobody nobody beat netflix to the next business model in how uh and how we were going to consume videos they were able to turn their success in the online rental of videos into seamlessly move into the online streaming because they they were innovating from the beginning they uh they they never thought that this would be you know the final model of how they're going to operate their business so so i think that is also a fantastic business case for continuous innovation well if there's no other questions i want to let everybody know of these free offers i have so i'm happy to share these webinar slides i'm also happy to share that portion of my book for free if anybody wants that just simply send me an email and also uh offer here for conference attendees i'm very happy to review and evaluate your innovation is free of charge and at no obligation so my contact information is there i look forward to uh hearing from anybody and and bill thank you very much for this great opportunity to present to you and uh participate in this outstanding conference production absolutely thank you lynn um we're about 10 minutes to the top of the hour so i think this is a great point to to take a pause uh let you guys grab a cup of coffee or some lunch if you're ready and we will step away and resume