Accelerant Research was proud to present a webinar on Tuesday, February 11th titled “Creative Testing for Ad Effectiveness: Super Bowl Edition.”
Bill McDowell, Accelerant Research President shared best practices for testing creative assets. He started with a conceptual framework for how to implement an ad testing program, and then shared loads of examples from different brands and industries of ads that are strong and weak performers on various criteria, including a rundown of this year's Super Bowl ad winners and losers.
View the archived webinar recording below:
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