July 2025 ARVIC
Accelerant Research was proud to present a webinar on Thursday, July 31st titled "Unconventional Career Paths into Research" featuring Susan Shaw, Customer Research Lead at Ford.
The July 2025 ARVIC conference brought together practitioners across the research field to share hard-won lessons on careers, craft, and the evolving toolset available to modern UX researchers. The session highlighted how unconventional paths, deliberate communication, and thoughtful use of AI are shaping the next generation of research practice.
Non-Traditional Backgrounds as a Research Strength
A recurring theme was that career pivots into UX research are not a liability but an advantage. A researcher with roots in planning, test engineering, and ergonomics consulting illustrated how an engineering mindset, strong communication habits, and the ability to manage multiple projects simultaneously transfer directly into research work without requiring a conventional research degree.
- Transferable skills outweigh job titles when assessing a candidate's potential.
- Imposter syndrome is common; admitting knowledge gaps and leaning on internal experts is more effective than faking expertise.
- Introverts can be excellent moderators, and teams built from varied specializations outperform a single generalist.
Relationships and Professional Networks
Deliberate relationship management emerged as a practical career strategy. Leaving every role on good terms preserves the professional network that, in practice, opens more doors than cold applications. Most career opportunities in the session's case study came through connections rather than traditional interviews.
Communicating Research for Impact
Tailoring outputs to each stakeholder audience was presented as a core researcher skill, not an optional polish step.
- Engineers respond to bar charts and quantitative data.
- Designers benefit from annotated screenshots and heat maps.
- Executives need a concise summary with clear 'so what' takeaways, not full findings decks.
AI as a Research Tool
AI was positioned as a productive but bounded aid. Using it to summarize verbatims and aggregate qualitative data saves meaningful time, but outputs require quality checks for hallucinations. The consensus was clear: AI assists researchers; it does not replace them.
Presentations
01The Unconventional Path to UX Research: From Engineering to Ford
Susan, a UX researcher at Ford, traces her career from planning and test engineering through ergonomics consulting to automotive UX, arguing that non-traditional backgrounds produce stronger, more strategic researchers. Host Brett Kjuski of Accelerant Research guides the conversation through career pivots, transferable skills, team building, AI in research, and advice for people looking to break into the field.
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