Market research insights & perspectives
How Accelerant thinks about research, in our own published work. Methodology, sample quality, and getting to a rigorous answer on a real timeline.
July Ad Test Results
Using our proprietary online insights community, Agora USA, Accelerant Research tested several recent ads among US Consumers on our normative battery of creative test metrics, and below are the results.
June Ad Test Results
Using our proprietary online insights community, Agora USA, Accelerant Research tested several recent ads among US Consumers on our normative battery of creative test metrics, and below are the results.
May Ad Test Results
Using our proprietary online insights community, Agora USA, Accelerant Research tested several recent ads among US Consumers on our normative battery of creative test metrics, and below are the results.
More 2023 Super Bowl Ad Test Results
Using our proprietary online insights community, Agora USA, Accelerant Research tested this year's Super Bowl ads among US Consumers on our normative battery of creative test metrics, and below are some of the results.
2023 Super Bowl Ad Test Results
Last week, we posted our Super Bowl Pregame Survey Results, and this week we're sharing evaluations of the big game's ads.
January Ad Test Results
Using our proprietary online insights community, Agora USA, Accelerant Research tested several recent ads among US Consumers on our normative battery of creative test metrics, and below are the results.
December Ad Test Results
Using our proprietary online insights community, Agora USA, Accelerant Research tested several recent ads among US Consumers on our normative battery of creative test metrics, and below are the results.
November Ad Test Results
Using our proprietary online insights community, Agora USA, Accelerant Research tested several recent ads among US Consumers on our normative battery of creative test metrics, and below are the results.
October Ad Test Results
Using our proprietary online insights community, Agora USA, Accelerant Research tested several recent ads among US Consumers on our normative battery of creative test metrics, and below are the results.
September Ad Test Results
Using our proprietary online insights community, Agora USA, Accelerant Research tested several recent ads among US Consumers on our normative battery of creative test metrics, and below are the results.
August Ad Test Results
Using our proprietary online insights community, Agora USA, Accelerant Research tested several recent ads among US Consumers on our normative battery of creative test metrics, and below are the results.
November Ad Test Results
If you watched any network TV or streaming video of late, you've probably seen the following ads multiple times. Using our proprietary online insights community, Agora USA, Accelerant Research tested each of the spots among US Consumers on our normative battery of creative test metrics, and...