Market research insights & perspectives
How Accelerant thinks about research, in our own published work. Methodology, sample quality, and getting to a rigorous answer on a real timeline.
2024 Black Friday Survey Results
Using its proprietary Agora USA consumer insights community, Accelerant Research polled 500 Americans about their holiday shopping plans and preferences.
2024 Halloween Survey Results
Using its proprietary Agora USA consumer insights community, Accelerant Research polled 500 Americans about their Halloween plans and preferences.
2024 July 4th Survey Results
Using its proprietary Agora USA consumer insights community, Accelerant Research polled 748 Americans about their Independence Day plans and preferences.
The Rise of Private Brands: Unveiling Consumer Shopping Preferences and Growth Potential
With the economic downturn since COVID-19, private brands have experienced a remarkable surge in popularity within the US marketplace. Once seen as generic alternatives, private brands have transformed into trusted and desirable options for consumers seeking quality, value, and innovation. Let's...
Gaming Console Category Survey Snapshot
Using our proprietary online insights community, Agora USA, Accelerant Research surveyed 300 American consumers about their gaming console brand awareness, usage, and perceptions.
Computer Category Survey Snapshot
Using our proprietary online insights community, Agora USA, Accelerant Research surveyed 300 American consumers about their computer brand awareness, usage, and perceptions.
Unveiling the Top Grocery Trends Shaping 2023: Adapting to Changing Times
The grocery industry has been navigating through challenging times, experiencing shifts in consumer behavior and economic headwinds. From immersive experiences and small-format stores to affordable alternatives and advertising innovations, grocers are adapting and evolving to meet the changing...
Jewelry Category Survey Snapshot
Using our proprietary online insights community, Agora USA, Accelerant Research surveyed 300 American consumers about their jewelry brand awareness, usage, and perceptions.
Clothing Category Snapshot Survey
Using our proprietary online insights community, Agora USA, Accelerant Research surveyed 300 American consumers about their clothing brand awareness, usage, and perceptions.
Cookie Catergory Survey Snapshot
Using our proprietary online insights community, Agora USA, Accelerant Research surveyed 300 American consumers about their cookie brand awareness, usage, and perceptions.
Black Friday 2023: Trends and Insights from American Shoppers
A recent poll by Accelerant Research, tapping into its Agora USA online insights community, offers a snapshot of the shopping behaviors of 500 Americans during the Thanksgiving weekend, shedding light on when, where, and what consumers will be focusing on this year.
Thanksgiving Dinner Conjoint Results: An Overview of Discrete Choice Analysis
At the core of Discrete Choice Analysis is a simple yet powerful concept: presenting respondents with pairs of hypothetical product options and asking them to choose their preference. This approach goes a step further than the usual way of rating each feature individually. Instead, it immerses...