Market research insights & perspectives
How Accelerant thinks about research, in our own published work. Methodology, sample quality, and getting to a rigorous answer on a real timeline.
To Group or Not to Group in Qualitative Research
In traditional qualitative research, the tendency to gravitate toward focus groups is quite intuitive...it makes economic sense to interview multiple participants together at once. But, that is not the case with online qualitative research, especially asynchronous (e.g., bulletin board) online qual.
Accelerant Research Qualitative Recruitment Scores a 97% Show Rate in 2022
When it comes to qualitative research recruiting, sweating the details is of paramount importance. That's our takeaway as we look back on the wide variety of participants recruited by our team in 2022. Spanning B2C, B2B, and a wide variety of niche target populations, we are proud to tout a 97%...
Accelerant Research Qualitative Recruitment Scores a 99% Show Rate in 2021
When it comes to qualitative research recruiting, sweating the details is of paramount importance. That's our takeaway as we look back on the wide variety of participants recruited by our team in 2021. Spanning B2C, B2B, and a wide variety of niche target populations, we are proud to tout a 99%...
Accelerant Research Qualitative Recruitment Scores a 99% Show Rate in 2020
When it comes to qualitative research recruiting, sweating the details is of paramount importance. That's our takeaway as we look back on the wide variety of participants recruited by our team in 2020. Spanning B2C, B2B, and a wide variety of niche target populations, we are proud to tout a 99%...
Kicking off Online Qualitative Research Studies...the Devil's in the Details
It's a great time to be a qualitative research professional. With broadband and smartphone connectivity getting closer and closer to absolute ubiquity, and technology solutions rapidly emerging, the arsenal of weapons available to facilitate qualitative research online and via mobile devices is...
Farm-to-Table Freshness in Qualitative Recruiting
According to Wikipedia, farm-to-table is a social movement which promotes serving local food at restaurants, preferably through direct acquisition from the producer. Moreover, farm-to-table often incorporates a form of food traceability (celebrated as "knowing where your food comes from") where...
Glitches be Crazy: On the Forces at Work in Qualitative Research Recruiting
Recruiting qualified, articulate participants that show up for the study is not so easy. Yet, it can be argued that recruiting skills may be as essential as the moderator's research skills in the successful execution of a study. Even the most gifted, seasoned qualitative research professional...
The Better Mousetrap for Qualitative Research Recruiting
For decades, the Insights industry has relied on the same model for recruiting participants to qualitative research studies...hire the local focus group facility to start making phone calls to their "database" of potential respondents. While technology has advanced and new/improved methods have...
WEBINAR - Winning with Online Qualitative: Tips, Tricks & Best Practices for Clients and Suppliers
Here's something you don't see every day...an in-person focus group facility owner singing the praises of online qualitative research. In this webinar presentation from last month's Quarantined Virtual Insights Conference, Bill McDowell (Accelerant Research COO) walks through loads of examples,...
Even Better than the Horse's Mouth: Tru-Recruit Qualitative Research Participant Validation
Since the dawn of qualitative research time, participant recruitment has relied primarily upon self-reported consumer information to identify qualified research participants. While the best qual recruiters have developed tricks-of-the-trade to help confirm/validate some stated behaviors, we...
Recruiting Participants for IHUTs: Control is Critical and Cheap is Dear
Sensory scientists are those in the research and development(R&D) department who operate as liaison between R&D initiatives and the consumer. Through testing, they determine what the consumer wants. As such, these professionals take great care in designing field experiments that eliminate, or...
Accelerant Research Qualitative Recruitment Scores a 98% Show Rate in 2019
When it comes to qualitative research recruiting, sweating the details is of paramount importance. That's our takeaway as we look back on the wide variety of participants recruited by our team in 2019. Spanning B2C, B2B, and a wide variety of niche target populations, we are proud to tout a 98%...