Market research insights & perspectives
How Accelerant thinks about research, in our own published work. Methodology, sample quality, and getting to a rigorous answer on a real timeline.
Qualitative Recruitment for Neuro Research Studies
Neuro research studies have grown in popularity over the past several years, and for many good reasons that center on enabling marketers to collect data based on involuntary human responses that are not subject to the traditional error sources of market research such as social desirability,...
Using Augmented Reality in Qualitative Research
As applications for augmented reality (AR) become more widespread, the market research industry has a huge opportunity to leverage these technologies for better, faster, more actionable insights. In this video, Accelerant Research shares how we're putting some of these applications to use in our...
White Glove Recruiting
You have chosen the cities where you, your clients, and your colleagues will travel for focus groups. Now, you must contact the facilities in these cities and provide them study specifications for recruitment purposes. What you may not realize is that this is a major turning point of the study....