Market research insights & perspectives
How Accelerant thinks about research, in our own published work. Methodology, sample quality, and getting to a rigorous answer on a real timeline.
Stop Reinventing the Wheel: Why Smart Researchers Share, Repurpose, and Connect the Dots
Let's be honest, how many times have you seen the same research questions being asked, the same surveys being fielded, or the same reports being generated within your organization? We've all been there. The culprit? Often, a fragmented approach to the research process, where ownership is...
Believe in Your Shelf, Display Prototype Testing to Maximize Retail Conversion
For those brands that leverage retail channels, in-store displays can represent among the highest impression messages and be a foundational cornerstone to marketing success. Goals for these displays can vary quite a bit: generating awareness, building brand equity, gaining entry into a...
Understanding Kano Analysis: A Powerful Tool for Prioritizing Features
In the fast-paced world of product management, prioritizing features effectively is crucial. Kano Analysis is a simple yet powerful method that helps teams understand and rank features through the lens of customer satisfaction.
Navigating the Complex Research Landscape: Beyond the Search for a Silver Bullet
As research leaders in the UX/CX space, we've observed a persistent debate: the quest for a singular, all-encompassing metric that can capture the entirety of user experience. While it's tempting to seek out this mythical "silver bullet," the reality is far more nuanced. Metrics like CSAT, NPS,...
Research Methodology Spotlight: Sales Simulation Interviews
The insights industry conducts an enormous amount of research among consumers and end-users, but customer-facing sales processes are often overlooked as an insights goldmine. Accelerant Research has developed an invaluable qualitative research method for assessing the one-on-one selling process,...
The Whys and Wherefores of RFPs in Market Research
At Accelerant Research, we have collectively spent decades in market research and managed thousands of projects across a variety of industries in corporate-side, agency-side, and supplier-side roles. As such, we have been on the sending and the receiving sides of Requests for Proposals (RFPs)....
Research Methodology Spotlight: Show & Tell Ethnographies
The insights industry has long been aware of the power and richness of in-person ethnographic research. However, with compressed timelines, tight budgets, and lingering COVID concerns, ethnographies can often be difficult to execute. As an alternative to in-person ethnographies, in recent years,...
A Research Festivus for the Rest of Us
If you're a "Seinfeld" zealot like many of us at Accelerant, you know that today, December 23rd, is Frank Costanza's annual made up holiday of Festivus. Since the year is winding down, we thought it would be fun to put our own market research spin on each of the three famous Festivus traditions...
Recap: Quarantined Virtual Insights Conference (#QVIC2020)
On April 14-15, 2020, Accelerant Research hosted the Quarantined Virtual Insights Conference (#QVIC2020) as a welcome distraction from the chaotic newsreel about the coronavirus outbreak and quarantine. Conference speakers, moderators, and attendees all tuned-in on Zoom and YouTube livestream...