Market research insights & perspectives
How Accelerant thinks about research, in our own published work. Methodology, sample quality, and getting to a rigorous answer on a real timeline.
New Year's Resolution Survey Results
Using its proprietary Agora USA insights panel, Accelerant Research polled 1,725 Americans about their 2020 New Year's resolutions.
Tipping Survey Results
Using its proprietary Agora USA insights panel, Accelerant Research polled 1,368 Americans about their tipping habits.
Accelerant Research Qualitative Recruitment Scores a 98% Show Rate in 2019
When it comes to qualitative research recruiting, sweating the details is of paramount importance. That's our takeaway as we look back on the wide variety of participants recruited by our team in 2019. Spanning B2C, B2B, and a wide variety of niche target populations, we are proud to tout a 98%...
Danger Will Robinson: All Bots are not as friendly as me
I am probably dating myself in saying one of my favorite TV shows when I was a kid was "Lost In Space" which premiered in 1965 and ran for three seasons. For whatever reason, I was drawn into the show, its storyline, setting and characters. As a young boy, I identified strongly with the kid,...
Qualitative Recruitment for Neuro Research Studies
Neuro research studies have grown in popularity over the past several years, and for many good reasons that center on enabling marketers to collect data based on involuntary human responses that are not subject to the traditional error sources of market research such as social desirability,...
2019 Labor Day Survey
Using its proprietary Agora USA online insights community, Accelerant Research polled 930 Americans about their Labor Day Weekend Activities.
2019 Summer Vacation Survey Results
Using its proprietary Agora USA online insights community, Accelerant Research polled 1,900 Americans about their summer vacation plans.
Pumpkin Spice Survey Results
Lots of debate on social media about how early is too early on the heels of @ dunkindonuts announcing rollout of their Pumpkin Spice in late August, so Accelerant Research ran a survey to let consumers decide.
Using Augmented Reality in Qualitative Research
As applications for augmented reality (AR) become more widespread, the market research industry has a huge opportunity to leverage these technologies for better, faster, more actionable insights. In this video, Accelerant Research shares how we're putting some of these applications to use in our...
White Glove Recruiting
You have chosen the cities where you, your clients, and your colleagues will travel for focus groups. Now, you must contact the facilities in these cities and provide them study specifications for recruitment purposes. What you may not realize is that this is a major turning point of the study....
AI's Biggest Impact on Market Research Should Terrify Us All
The market research & insights industry is buzzing with excitement over newly emerging and horizon applications of artificial intelligence (AI), and rightfully so. Machine learning, when applied to open-end coding, data processing, survey programming/administration, participant sourcing, and even quantitative/qualitative interviewing is sure to have a lasting impact on helping us deliver faster, higher quality insights at lower costs.