Market research insights & perspectives
How Accelerant thinks about research, in our own published work. Methodology, sample quality, and getting to a rigorous answer on a real timeline.
Glitches be Crazy: On the Forces at Work in Qualitative Research Recruiting
Recruiting qualified, articulate participants that show up for the study is not so easy. Yet, it can be argued that recruiting skills may be as essential as the moderator's research skills in the successful execution of a study. Even the most gifted, seasoned qualitative research professional...
The Better Mousetrap for Qualitative Research Recruiting
For decades, the Insights industry has relied on the same model for recruiting participants to qualitative research studies...hire the local focus group facility to start making phone calls to their "database" of potential respondents. While technology has advanced and new/improved methods have...
WEBINAR - Winning with Online Qualitative: Tips, Tricks & Best Practices for Clients and Suppliers
Here's something you don't see every day...an in-person focus group facility owner singing the praises of online qualitative research. In this webinar presentation from last month's Quarantined Virtual Insights Conference, Bill McDowell (Accelerant Research COO) walks through loads of examples,...
2020 Back to School Shopping Survey Results
Using its proprietary Agora USA online insights community, Accelerant Research polled Americans about their back to school shopping plans and preferences.
#NationalChickenWingDay Survey Results
July 29th was National Chicken Wing Day, and in honor of the momentous occasion, Accelerant Research surveyed American consumers about their chicken wing preferences.
WEBINAR - Meal Delivery Services in the Age of COVID-19: What Winning Looks Like
In this webinar presentation from last month's Quarantined Virtual Insights Conference, Bill McDowell (Accelerant Research COO) details a case study which highlights consumers' usage of and attitudes toward meal delivery services during the volatile pandemic period. The webinar uses this...
Even Better than the Horse's Mouth: Tru-Recruit Qualitative Research Participant Validation
Since the dawn of qualitative research time, participant recruitment has relied primarily upon self-reported consumer information to identify qualified research participants. While the best qual recruiters have developed tricks-of-the-trade to help confirm/validate some stated behaviors, we...
Recap: Quarantined Virtual Insights Conference (#QVIC2020)
On April 14-15, 2020, Accelerant Research hosted the Quarantined Virtual Insights Conference (#QVIC2020) as a welcome distraction from the chaotic newsreel about the coronavirus outbreak and quarantine. Conference speakers, moderators, and attendees all tuned-in on Zoom and YouTube livestream...
Recruiting Participants for IHUTs: Control is Critical and Cheap is Dear
Sensory scientists are those in the research and development(R&D) department who operate as liaison between R&D initiatives and the consumer. Through testing, they determine what the consumer wants. As such, these professionals take great care in designing field experiments that eliminate, or...
Pre and Post Super Bowl Survey Results
Using its proprietary Agora USA consumer insight community, Accelerant Research polled Americans before and after the big game.
Two Types of People Survey
Here's a fun set of polls Accelerant Research recently conducted among members of its Agora USA online insights community.
Streaming Service Survey Results
Using its proprietary Agora USA insights panel, Accelerant Research polled 1,081 Americans about their streaming service usage.