Market research insights & perspectives
How Accelerant thinks about research, in our own published work. Methodology, sample quality, and getting to a rigorous answer on a real timeline.
2022 New Year's Resolution Survey Results
Using its proprietary Agora USA insights panel, Accelerant Research polled 500+ Americans annually about their New Year's resolutions. In spite of the economic, health-related, and emotional roller coaster of the past two years, Americans' outlook, when it comes to self improvement plans for the...
Holiday Shopping Survey Results
Using its proprietary Agora USA online insights community, Accelerant Research polled 975 Americans about their holiday shopping habits during November & December
A Research Festivus for the Rest of Us
If you're a "Seinfeld" zealot like many of us at Accelerant, you know that today, December 23rd, is Frank Costanza's annual made up holiday of Festivus. Since the year is winding down, we thought it would be fun to put our own market research spin on each of the three famous Festivus traditions...
Accelerant Research Qualitative Recruitment Scores a 99% Show Rate in 2021
When it comes to qualitative research recruiting, sweating the details is of paramount importance. That's our takeaway as we look back on the wide variety of participants recruited by our team in 2021. Spanning B2C, B2B, and a wide variety of niche target populations, we are proud to tout a 99%...
November Ad Test Results
If you watched any network TV or streaming video of late, you've probably seen the following ads multiple times. Using our proprietary online insights community, Agora USA, Accelerant Research tested each of the spots among US Consumers on our normative battery of creative test metrics, and...
October Ad Test Results
If you watched any network TV or streaming video in October, you've probably seen the following ads multiple times. Accelerant Research tested each of the spots among US Consumers on our normative battery of creative test metrics, and here are the results.
Fall Favorites Survey Results
Using its proprietary Agora USA insights panel, Accelerant Research polled 1,650 Americans about popular Fall activities and treats.
Summer Vacation Survey Results
Using its proprietary Agora USA insights panel, Accelerant Research polled 1,170 Americans about their 2021 summer vacation plans.
Super Bowl Pregame Survey Results
Using its proprietary Agora USA consumer insight community, Accelerant Research polled Americans about their plans for the big game.
Accelerant Research Qualitative Recruitment Scores a 99% Show Rate in 2020
When it comes to qualitative research recruiting, sweating the details is of paramount importance. That's our takeaway as we look back on the wide variety of participants recruited by our team in 2020. Spanning B2C, B2B, and a wide variety of niche target populations, we are proud to tout a 99%...
Kicking off Online Qualitative Research Studies...the Devil's in the Details
It's a great time to be a qualitative research professional. With broadband and smartphone connectivity getting closer and closer to absolute ubiquity, and technology solutions rapidly emerging, the arsenal of weapons available to facilitate qualitative research online and via mobile devices is...
Farm-to-Table Freshness in Qualitative Recruiting
According to Wikipedia, farm-to-table is a social movement which promotes serving local food at restaurants, preferably through direct acquisition from the producer. Moreover, farm-to-table often incorporates a form of food traceability (celebrated as "knowing where your food comes from") where...