Market research insights & perspectives
How Accelerant thinks about research, in our own published work. Methodology, sample quality, and getting to a rigorous answer on a real timeline.
Accelerant Research Qualitative Recruitment Scores a 97% Show Rate in 2022
When it comes to qualitative research recruiting, sweating the details is of paramount importance. That's our takeaway as we look back on the wide variety of participants recruited by our team in 2022. Spanning B2C, B2B, and a wide variety of niche target populations, we are proud to tout a 97%...
January Ad Test Results
Using our proprietary online insights community, Agora USA, Accelerant Research tested several recent ads among US Consumers on our normative battery of creative test metrics, and below are the results.
Research Methodology Spotlight: Show & Tell Ethnographies
The insights industry has long been aware of the power and richness of in-person ethnographic research. However, with compressed timelines, tight budgets, and lingering COVID concerns, ethnographies can often be difficult to execute. As an alternative to in-person ethnographies, in recent years,...
2023 New Year's Resolution Survey Results
Using its proprietary Agora USA insights panel, Accelerant Research polled 500+ Americans annually about their New Year's resolutions.
December Ad Test Results
Using our proprietary online insights community, Agora USA, Accelerant Research tested several recent ads among US Consumers on our normative battery of creative test metrics, and below are the results.
November Ad Test Results
Using our proprietary online insights community, Agora USA, Accelerant Research tested several recent ads among US Consumers on our normative battery of creative test metrics, and below are the results.
Halloween Survey Results
Using its proprietary Agora USA consumer insights community, Accelerant Research polled 425 Americans about their Halloween plans and preferences.
Personal Finance Survey Results
Using its proprietary Agora USA consumer insights community, Accelerant Research polled 450 Americans about their financial literacy & education.
Leisure Travel Survey Results
Using its proprietary Agora USA consumer insights community, Accelerant Research polled 750 Americans about their travel preferences.
October Ad Test Results
Using our proprietary online insights community, Agora USA, Accelerant Research tested several recent ads among US Consumers on our normative battery of creative test metrics, and below are the results.
September Ad Test Results
Using our proprietary online insights community, Agora USA, Accelerant Research tested several recent ads among US Consumers on our normative battery of creative test metrics, and below are the results.
August Ad Test Results
Using our proprietary online insights community, Agora USA, Accelerant Research tested several recent ads among US Consumers on our normative battery of creative test metrics, and below are the results.