Market research insights & perspectives
How Accelerant thinks about research, in our own published work. Methodology, sample quality, and getting to a rigorous answer on a real timeline.
Coffee Category Survey Snapshot
Using our proprietary online insights community, Agora USA, Accelerant Research surveyed 300 American consumers about their coffee brand awareness, usage, and perceptions.
July Ad Test Results
Using our proprietary online insights community, Agora USA, Accelerant Research tested several recent ads among US Consumers on our normative battery of creative test metrics, and below are the results.
July 4th Survey Results
Using its proprietary Agora USA consumer insights community, Accelerant Research polled 325 Americans about their Independence Day plans and preferences.
June Ad Test Results
Using our proprietary online insights community, Agora USA, Accelerant Research tested several recent ads among US Consumers on our normative battery of creative test metrics, and below are the results.
Why Charlotte for Focus Groups?
Charlotte, North Carolina is a wonderful location for conducting in-person qualitative research. With an urban metropolitan population of 2.3 million and one of the nation's busiest airports, the city offers an outstanding pool of research respondents and makes for easy travel to and from.
May Ad Test Results
Using our proprietary online insights community, Agora USA, Accelerant Research tested several recent ads among US Consumers on our normative battery of creative test metrics, and below are the results.
The Whys and Wherefores of RFPs in Market Research
At Accelerant Research, we have collectively spent decades in market research and managed thousands of projects across a variety of industries in corporate-side, agency-side, and supplier-side roles. As such, we have been on the sending and the receiving sides of Requests for Proposals (RFPs)....
To Group or Not to Group in Qualitative Research
In traditional qualitative research, the tendency to gravitate toward focus groups is quite intuitive...it makes economic sense to interview multiple participants together at once. But, that is not the case with online qualitative research, especially asynchronous (e.g., bulletin board) online qual.
Pre and Post Super Bowl Survey
Using its proprietary Agora USA consumer insights community, Accelerant Research polled 250 Americans before and 300 after the big game about their plans and preferences.
More 2023 Super Bowl Ad Test Results
Using our proprietary online insights community, Agora USA, Accelerant Research tested this year's Super Bowl ads among US Consumers on our normative battery of creative test metrics, and below are some of the results.
2023 Super Bowl Ad Test Results
Last week, we posted our Super Bowl Pregame Survey Results, and this week we're sharing evaluations of the big game's ads.
Super Bowl Pregame Survey Results
Using its proprietary Agora USA consumer insight community, Accelerant Research polled Americans about their plans for the big game.