Market research insights & perspectives
How Accelerant thinks about research, in our own published work. Methodology, sample quality, and getting to a rigorous answer on a real timeline.
December Ad Test Results
Using our proprietary online insights community, Agora USA, Accelerant Research tested several recent ads among US Consumers on our normative battery of creative test metrics, and below are the results.
Unveiling the Top Grocery Trends Shaping 2023: Adapting to Changing Times
The grocery industry has been navigating through challenging times, experiencing shifts in consumer behavior and economic headwinds. From immersive experiences and small-format stores to affordable alternatives and advertising innovations, grocers are adapting and evolving to meet the changing...
Jewelry Category Survey Snapshot
Using our proprietary online insights community, Agora USA, Accelerant Research surveyed 300 American consumers about their jewelry brand awareness, usage, and perceptions.
Clothing Category Snapshot Survey
Using our proprietary online insights community, Agora USA, Accelerant Research surveyed 300 American consumers about their clothing brand awareness, usage, and perceptions.
Ad Test Results Magic Happens When We Bring New Traditions to the Table - Kroger
Using our proprietary online insights community, Agora USA, Accelerant Research tested this ad among US Consumers on our normative battery of creative test metrics, and below are the results.
Cookie Catergory Survey Snapshot
Using our proprietary online insights community, Agora USA, Accelerant Research surveyed 300 American consumers about their cookie brand awareness, usage, and perceptions.
Black Friday 2023: Trends and Insights from American Shoppers
A recent poll by Accelerant Research, tapping into its Agora USA online insights community, offers a snapshot of the shopping behaviors of 500 Americans during the Thanksgiving weekend, shedding light on when, where, and what consumers will be focusing on this year.
Thanksgiving Dinner Conjoint Results: An Overview of Discrete Choice Analysis
At the core of Discrete Choice Analysis is a simple yet powerful concept: presenting respondents with pairs of hypothetical product options and asking them to choose their preference. This approach goes a step further than the usual way of rating each feature individually. Instead, it immerses...
2023 Halloween Survey Results
Using its proprietary Agora USA consumer insights community, Accelerant Research polled 500 Americans about their Halloween plans and preferences.
Market Research Halloween Costumes
It's that time of year again, when you want to think of the perfect Halloween costume, while still representing the market research and insights industry (not an easy thing to pull off). Well, you're in luck because we have a list of great options to help you do just that.
October Ad Test Results
Using our proprietary online insights community, Agora USA, Accelerant Research tested several recent ads among US Consumers on our normative battery of creative test metrics, and below are the results.
Candy Category Survey Snapshot
Using our proprietary online insights community, Agora USA, Accelerant Research surveyed 400 American consumers about their candy brand awareness, usage, and perceptions.