Market research insights & perspectives
How Accelerant thinks about research, in our own published work. Methodology, sample quality, and getting to a rigorous answer on a real timeline.
2024 July 4th Survey Results
Using its proprietary Agora USA consumer insights community, Accelerant Research polled 748 Americans about their Independence Day plans and preferences.
Research Methodology Spotlight: Sales Simulation Interviews
The insights industry conducts an enormous amount of research among consumers and end-users, but customer-facing sales processes are often overlooked as an insights goldmine. Accelerant Research has developed an invaluable qualitative research method for assessing the one-on-one selling process,...
Transcending Qualitative Recruiting: Be Like Casting Agents
Recruiting qualified, articulate participants that show up for the study is not easy. This requires working hard and working smart. In order to best serve our clients with our recruiting, we have institutionalized a set of standard operating procedures that virtually always results in successful...
Liars and Cheaters and Bears...Oh My! How to Recruit Quality Participants for Qualitative Research Studies
Incentives paid to participants for qualitative research can be quite generous. Of course, that is what is intended in paying people for their time. Incentives help facilitate the recruiting process as itsattractiveness in amounts motivates participants to:
The Adventures of Fighting Poor Data Quality
Are you ready to embark on a thrilling expedition through the dazzling domain of market research, where every data point holds the potential to make or break a business decision? We're about to take a wild ride through a world where data quality reigns supreme and our nemesis is the notorious...
What to say in an ad? Use Consideration Driver Research to inform your creative brief
When an agency is hired to develop an ad campaign, the first objective they must achieve is to develop a creative brief that will serve as the foundation for the entire campaign, whether specific ads are executed in video, TV, radio, print, or other. But the question is "on what basis is the...
The Rise of Private Brands: Unveiling Consumer Shopping Preferences and Growth Potential
With the economic downturn since COVID-19, private brands have experienced a remarkable surge in popularity within the US marketplace. Once seen as generic alternatives, private brands have transformed into trusted and desirable options for consumers seeking quality, value, and innovation. Let's...
Gaming Console Category Survey Snapshot
Using our proprietary online insights community, Agora USA, Accelerant Research surveyed 300 American consumers about their gaming console brand awareness, usage, and perceptions.
Marketing to Gen Z
Gen Z is the group following on the heels of Millennials and as they enter into their 20's, are becoming of greater interest on everyone's radar screens; but who are they and what makes them unique?
Computer Category Survey Snapshot
Using our proprietary online insights community, Agora USA, Accelerant Research surveyed 300 American consumers about their computer brand awareness, usage, and perceptions.
White Glove Recruiting...Blue Collar Recruits
With dynamic new home construction, real estate, and remodeling markets in the US, the need for research and insights among builders and contractors is ever-expanding, but this sector of B2B research can be particularly challenging to find qualified, articulate research participants who will...
Accelerant Research Qualitative Recruitment Scores a 97% Show Rate in 2023
When it comes to qualitative research recruiting, sweating the details is of paramount importance. That's our takeaway as we look back on the wide variety of participants recruited by our team in 2023. Spanning B2C, B2B, and a wide variety of niche target populations, we are proud to tout a 97%...