Market research insights & perspectives
How Accelerant thinks about research, in our own published work. Methodology, sample quality, and getting to a rigorous answer on a real timeline.
Super Bowl 2025 Pregame Survey Results
Using its proprietary Agora USA consumer insight community, Accelerant Research polled Americans about their plans for the big game.
Breaking Into UX Research
Navigating the dynamic field of UX research requires a thoughtful balance of technical and soft skills. Whether you're a recent graduate, a career changer, or an early-career researcher, this guide will help you identify some key skills to develop and strategies for standing out in a competitive...
Improving Adoption with Learnability Testing
Learnability testing is a cornerstone of user experience (UX) research, designed to assess how quickly and effectively new users can grasp a product. It's an essential step in creating intuitive designs that meet user needs while aligning with business goals. But what motivates a team to invest...
Accelerant Research Qualitative Recruitment Scores a 97% Show Rate in 2024
When it comes to qualitative research recruiting, finding qualified participants for honest feedback is just part of the puzzle--we also must ensure they show up for their scheduled research and can effectively communicate about the study's subject matter. From project beginning to completion...
2025 New Year's Resolution Survey Results
Using its proprietary Agora USA consumer insights panel, Accelerant Research polled 942 Americans about their New Year's resolutions for the coming year.
2024 Holiday Movie NPS Survey Results
Using its proprietary Agora USA consumer insights community, Accelerant Research polled 500 Americans about their likelihood of recommending 12 holiday movie favorites using a Net Promoter Score.
Understanding Kano Analysis: A Powerful Tool for Prioritizing Features
In the fast-paced world of product management, prioritizing features effectively is crucial. Kano Analysis is a simple yet powerful method that helps teams understand and rank features through the lens of customer satisfaction.
2024 Black Friday Survey Results
Using its proprietary Agora USA consumer insights community, Accelerant Research polled 500 Americans about their holiday shopping plans and preferences.
Nostalgia Marketing: A Data-Driven Approach to Engaging the Heart
As the holiday season approaches, bringing with it the warmth of Thanksgiving and the frenzy of Black Friday, it's the perfect time to delve into the power of nostalgia marketing. This strategy, which taps into fond memories, is not just about reminiscing, it's a data-driven approach that can...
Navigating the Complex Research Landscape: Beyond the Search for a Silver Bullet
As research leaders in the UX/CX space, we've observed a persistent debate: the quest for a singular, all-encompassing metric that can capture the entirety of user experience. While it's tempting to seek out this mythical "silver bullet," the reality is far more nuanced. Metrics like CSAT, NPS,...
Reimagining Design Sprints for Greater Impact
Over the years, we've witnessed the evolution of design sprints from a novel concept to a staple in the toolkit of Fortune 500 companies. However, the time has come to re-imagine these sprints to make them more impactful and aligned with the strategic goals of large organizations. In this post,...
2024 Halloween Survey Results
Using its proprietary Agora USA consumer insights community, Accelerant Research polled 500 Americans about their Halloween plans and preferences.