Market research insights & perspectives
How Accelerant thinks about research, in our own published work. Methodology, sample quality, and getting to a rigorous answer on a real timeline.
The Research Skills Gap: Why Knowledge Alone Isn't Enough
Let's revisit a core theme: the art and science of research, and how we translate it into tangible results. Today, we're focusing on a critical distinction that separates impactful research from reports that gather dust: declarative knowledge versus procedural knowledge.
2025 Mother's Day Survey Results
Using its proprietary Agora USA consumer insights community, Accelerant Research polled 500 Americans about their Mother's Day plans. Check out our findings below!
May 2025 Ad Tests
Using our proprietary online insights community, Agora USA, Accelerant Research tests ads among US Consumers on our normative battery of creative test metrics, and below are some recent results.
The Agency Advantage: A Strategic Career Launchpad for Early-Career Researchers
For early-career researchers navigating the complex landscape of the market research industry, the path to career success is often unclear. While the allure of in-house roles is strong, a strategic consideration of agency experience can provide a significant, often underestimated, advantage....
Stop Reinventing the Wheel: Why Smart Researchers Share, Repurpose, and Connect the Dots
Let's be honest, how many times have you seen the same research questions being asked, the same surveys being fielded, or the same reports being generated within your organization? We've all been there. The culprit? Often, a fragmented approach to the research process, where ownership is...
Quality Counts: How Accelerant Ensures Top-Notch Participants for Every Study
At Accelerant, we know that the success of any research project hinges on the quality of the participants involved. Whether it's in-depth interviews, ethnographies, or large-scale surveys, we take every measure to ensure our participants meet the highest standards:
The Rise of Hybrid Research: Unlocking Deeper Insights by Blending Qualitative & Quantitative Methods
In the fast-paced world of market, UX, and CX research, organizations are recognizing what many of us have known for a while: relying solely on one approach limits the depth and accuracy of insights. At Accelerant Research, we believe the future belongs to hybrid research, the strategic blending of qualitative and quantitative methods to uncover more comprehensive, actionable understanding of customers.
Believe in Your Shelf, Display Prototype Testing to Maximize Retail Conversion
For those brands that leverage retail channels, in-store displays can represent among the highest impression messages and be a foundational cornerstone to marketing success. Goals for these displays can vary quite a bit: generating awareness, building brand equity, gaining entry into a...
2025: The Rise of Scalable Personalization Through Smart Segmentation
The business landscape is undergoing a seismic shift. Customers are demanding hyper-relevant experiences, and generic, one-size-fits-all approaches are losing their effectiveness. In fact, studies show that 78% of consumers will only engage with an offer if it has been personalized to their...
Super Bowl 2025 Postgame Survey Results
Using its proprietary Agora USA consumer insight community, Accelerant Research polled Americans about their favorite parts of the recent big game.
More 2025 Super Bowl Ad Test Results
Using our proprietary online insights community, Agora USA, Accelerant Research tested this year's Super Bowl ads among US Consumers on our normative battery of creative test metrics, and below are some of the results.
2025 Super Bowl Ad Test Results
Using our proprietary online insights community, Agora USA, Accelerant Research tested this year's Super Bowl ads among US Consumers on our normative battery of creative test metrics, and below are some of the results.