Market research insights & perspectives
How Accelerant thinks about research, in our own published work. Methodology, sample quality, and getting to a rigorous answer on a real timeline.
Data Doesn't Speak for Itself: The Leap from Analyst to Strategist
We've all been in that meeting. A junior analyst or researcher stands up, screen-shares a dashboard, and begins to narrate the data.
July Ad Tests: Partnerships vs Promotions
This month, Accelerant Research set out to compare two distinct ad strategies, brand partnerships vs. sale/deal promotions, by testing ads from two well-known brands: Burger King and Toyota. We wanted to know: Do flashy collabs with pop culture favorites outperform classic promotional messaging...
Unlocking Unparalleled Insights: Accelerant's White-Glove Approach to Niche B2B Research Recruiting
In the relentless pursuit of competitive advantage, organizations are increasingly recognizing that deep, authentic insights are the bedrock of true innovation. Yet, the critical challenge remains: how do you consistently reach and engage the precise individuals who hold these insights,...
2025 Fourth of July Survey Results
Happy Fourth of July! Using its proprietary Agora USA consumer insights community, Accelerant Research polled over 500 Americans about their Fourth of July plans. Check out our findings below!
The Blockbuster Blueprint: Why Your Next Product Launch Needs the Hollywood Treatment
Every year, as the Fourth of July approaches, a familiar ritual takes place. It's not just about firing up the grill; it's about the buzz for the summer's biggest blockbuster movies.
Prioritization in Research: Stop Juggling, Start Strategizing!
Let's be honest, the life of a researcher can feel like a constant balancing act. We're passionate about uncovering insights, solving problems, and improving user experiences. But the sheer volume of potential research projects can be overwhelming. We're often faced with more questions than we...
Quantifying Participants: Unlocking the ROI of Research in a Tightening Market
For years, the research industry has faced a persistent challenge: the quality of our data hinges on the quality of our participants. While we've seen advancements in methodologies, the foundation of our work, the panel and sample sources, particularly in both qualitative and quantitative...
Tracking Survey Studies: A Deep Dive into Continuous Market Research
Tracking survey studies are a cornerstone of modern market research, providing a continuous stream of data to monitor trends, measure performance, and understand evolving consumer behavior. They offer a powerful way for businesses to stay informed, adapt to change, and make data-driven decisions.
Beyond the Scorecard: Building Trust and Unearthing Deeper Insights in Tracking Studies
We live in a world obsessed with metrics. Dashboards flash with KPIs, reports are filled with scores, and we're constantly bombarded with data points telling us something. In the realm of tracking studies, those longitudinal investigations designed to monitor brand health, campaign...
The Dirty Little Secret of Research: Is Your Sample Really Who You Think It Is?
Alright, pop quiz: What's making a comeback? (Besides the All-American Rejects, obviously.) The answer?
Generational Analysis of AI Adoption and the Looming Threat of "Scalable Mediocrity"
The rapid advancement of Generative AI presents a transformative moment in technological history. Its potential to reshape industries, redefine workflows, and augment human capabilities is undeniable. However, a deeper analysis of its adoption across generational cohorts reveals significant...
The Risky Business of Designing Without Research: Why We Need to Bridge the Gap
As a researcher, I, Brett Krajewski, Vice President of Research and Growth at Accelerant Research, am driven by a passion for understanding people. I want to uncover the "why" behind their behaviors, identify their needs, and contribute to creating solutions that truly resonate. But here's the...